Lead with Bubba Scott podcast

Building or Diminishing with Doug Crandall

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What if one simple question could change the way you lead?

In this episode of Lead with Bubba Scott, I sit down with West Point graduate, former Army officer, Stanford GSB MBA, educator, coach, and author Doug Crandall for a conversation about leadership, reflection, high standards, and the way our words affect the people we lead.

Doug shares his unconventional journey through West Point—including leaving after his first year and ultimately finding his way back—and the lessons he carried from the Army into the classroom when he later returned to West Point to teach leadership.

At the center of our conversation is Doug’s new book, Building or Diminishing, and the question behind it: In the way I’m leading this person right now, am I building them or diminishing them?

Doug walks through four leadership archetypes—the Driver, Cheerleader, Belittler, and Builder—and explains why great leadership doesn’t require choosing between caring about people and demanding excellence. The goal is to do both.

We also discuss why clarity of expectations can be more powerful than correction, how reflection develops self-awareness, why seemingly small interactions can have lasting effects on the people we lead, and how leaders can hold others accountable without stripping away their confidence or dignity.

Finally, Doug shares the one trait he would encourage every aspiring leader to develop: integrity—and why choosing the harder right over the easier wrong remains foundational to leadership.

In this episode:

  • Doug’s four-generation connection to West Point
  • Why he left West Point—and what brought him back
  • The role of grace, second chances, and reflection in leadership
  • What Doug wishes he understood as a young Army officer
  • Why standards and humanity are not mutually exclusive
  • How teaching leadership changed the way Doug understood leader development
  • The question behind Building or Diminishing
  • The Driver, Cheerleader, Belittler, and Builder archetypes
  • Why great leaders can be both demanding and positive
  • How to move from being a Cheerleader or Driver toward becoming a Builder
  • Why diminishing communication rarely improves performance
  • How reflection creates greater self-awareness
  • Why integrity remains the foundation of trust


Doug’s book, Building or Diminishing, is available on Amazon and through BuildingOrDiminishing.com. Proceeds from the book are being donated to the Tunnel to Towers Foundation.

Chapters:

00:00 – Welcome to Doug Crandall

00:19 – Growing up in Washington and early influences

02:37 – Four generations of West Point

04:53 – Leaving West Point—and deciding to go back

11:06 – Second chances, grace, and leadership

13:14 – What Doug learned as a young Army officer

16:19 – The problem with “Driver” leadership

19:44 – Returning to West Point to teach leadership

25:48 – Why reflection is essential to leader development

31:01 – The origin of Building or Diminishing

37:12 – Driver, Cheerleader, Belittler, and Builder

42:44 – How to move from Cheerleader to Builder

46:40 – What writing the book taught Doug about himself

52:57 – Can you demand excellence without diminishing people?

56:46 – The book, assessment, and BuildingOrDiminishing.com

1:01:03 – The one leadership trait: Integrity

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