Law & Business podcast

Law & Business Podcast Episode 54: A Unique Product does not a Business Make

0:00
25:05
Rewind 15 seconds
Fast Forward 15 seconds
It is our final episode with the Nessa Group, even though our relationship will last a long time. In this episode, the Nessa Group discusses a business with a unique and very special product. The product has the ability to help other businesses greatly. However, the business is built on shaky ground and the discussion revolves around that a business needs more than just a unique product. Anthony Verna: (00:00)Welcome to our eighth and final episode of our special mini-series with the NESSA Group. We'll start. Hi, Jim Huerta. How are you? Jim Huerta: (00:08)I’m doing well and I'm happy that we've accomplished the eight episodes and I hope that they draw a lot of attention. Anthony Verna: (00:14)Thank you, sir. And Barry Kolevzon, the other principle of the NESSA Group. How are you doing? Barry Kolevzon:I'm doing fine. Getting educated. Learning more than we know now. Anthony Verna:All right. Wil Jacques, our patent professor. Wil Jacques:Yes. Always a pleasure to be here. Anthony Verna:Justin Tripodi, our branding buddy. Justin Tripodi:Pleasure to be here, Anthony. Anthony Verna:I'm sorry I couldn't do better than that on the illiteration and Scott Mautner, our corporate attorney. How you doing? Scott Mautner:Doing well, thank you. Anthony Verna:And which firm are you with, for attorney ethics? Scott Mautner:Harrington, Ocko and Monk. Anthony Verna:I'm managing partner of Verna Law also. So on this particular case study is a former client of the NESSA Group and one that most of us here have experience with. So, let's talk a little bit about the software that this particular client had made. And it did really work very well. It made that client, and that company, I should say a leader in online shopping experiences. Jim, why don't you take it from there? Jim Huerta:Just give it a backdrop. Sure, sure. The company had been up and around for a while. They actually had established a quite a bit of patents. I'm going to say it's somewhere in the 30s. I'm not totally positive right now how many patents they had. But it was, I think ahead of its time. It was a way that shoppers online cannot lose track of what they had been looking at or what they had been shopping for. You were able to have like a cookie sitting inside the shopping process where it would take you right back to where you left off of what you were interested in depending on the store, whether it'd be a jewelry store or a clothing store. The utilization and the possible additional utilizations were non-ending. I mean, you can keep on thinking about how many things you can do with it. Anthony Verna: (02:13)So Jim, a user would be able to leave the website store and come back to it with the cart exactly as it was. Jim Huerta:Correct. Anthony Verna:And then would the user also see remnants of this cart, for lack of a better word, around the web? So if I close this cart and this store and I went like onto Facebook and I went to Twitter, would I see other ads targeted to me to go back? Jim Huerta: (02:40)I think it would be more specific and driven to the establishment that were using the app. Anthony Verna: (02:45)Okay. So, there were also a special ways that if I recall correctly that an ad could be shown to a user as well. Jim Huerta:Correct. Anthony Verna:I mean, so there was something unique with this particular, absolutely. And a lot of the, the shop, a lot of the online shopping experience was unique for this particular company as well. What did you think some of the benefits were to the user? Jim Huerta: (03:12)Well, I just thought the whole concept of the way it would track your history and browsing and your shopping experience was very unique. I mean, until I saw this product, I wasn't someone who shops online, but this really created a point of interest for me. The things that it could do in the areas that it could tackle. It didn't have to stay solely based on shopping.

More episodes from "Law & Business"