Latin Hitmaker: Alessandra Alarcón

Rodrigo Nieto-Galvis, Vice President and Team Leader for the Miami Entertainment Banking office of CN Bank, shares five essential finance and business tips for independent artists on a new episode of "Latin Hitmaker." This presentation is for general information and education only. City National, its managed affiliates and subsidiaries, as a matter of policy, do not give tax, accounting, regulatory or legal advice, and any information provided should not be construed as such. Rules in the areas of law, tax, and accounting are subject to change and open to varying interpretations. You should consult with your other advisors on the tax, accounting and legal implications of actions you may take based on any strategies presented, taking into account your own particular circumstances. In addition, this presentation is not to be construed as an offer, or solicitation of an offer, to buy or sell any financial instrument. It should not be relied upon as specific investment advice directed to the viewer’s specific investment objectives. Any financial instrument discussed in this presentation may not be suitable for the viewer. Each listener must make his or her own investment decision, using an independent advisor if prudent, based on his or her own investment objective and financial situation. City National (and its clients or associated persons) may, at times, engage in transactions in a manner inconsistent with this presentation and, with respect to particular securities and financial instruments discussed, may buy from or sell to clients or others on a principal basis. Past performance is not necessarily an indication of future results. Learn more about your ad choices. Visit megaphone.fm/adchoices

SBS Entertainment President Alessandra Alarcón on the power of legacy, balancing work and motherhood and making a good thing better. Learn more about your ad choices. Visit megaphone.fm/adchoices

Maria Fernandez, EVP and COO of Sony Music Latin Iberia talks finances, motherhood and work and why managers are her “artists.” Learn more about your ad choices. Visit megaphone.fm/adchoices

City National Bank's VP and Relationship Manager for Entertainment, Ana Perez, gives five essential pieces of advice suitable for any artists’ career. Loans and lines of credit are subject to credit and property approval. Additional terms and conditions apply. Not all applicants will qualify. Home equity lines of credit are not available in Texas.  Non-Deposit Investment Products are: Not FDIC Insured Not Bank Guaranteed May Lose Value Brokerage services provided by City National Securities Inc., member FINRA/SIPC, a wholly-owned subsidiary of City National Bank Exactuals is an RBC company and a subsidiary of City National Bank Member FDIC. Equipment financing and leasing are offered by First American Equipment Finance, a subsidiary of City National Bank, and are subject to credit approval by, and documentation acceptable to, First American Equipment Finance. For California clients: Loans made or arranged pursuant to a California Finance Lenders Law license   Learn more about your ad choices. Visit megaphone.fm/adchoices

The Puerto Rican founder of Clavell Marketing talks about being one of the only female managers in reggaeton (Ivy Queen) and her improbable rise from street vendor to power player. Learn more about your ad choices. Visit megaphone.fm/adchoices

In season 2, Luana Pagani, president of management/promotion company Seitrack U.S., talks about working with Shakira and Los Angeles Azules and reflects on her shift from major to indie, and how talent, perseverance and a touch of obsessiveness remain the keys to success in a changing industry.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Henry Cardenas, founder and CEO of Latin event promotion, production and marketing company CMN, talks about the beginnings of his friendship and business relationship with Marc Anthony, how Bad Bunny’s tour sold out in record time and why promoting live events is like going to Vegas. Learn more about your ad choices. Visit megaphone.fm/adchoices

Afo Verde, Chairman/CEO of Sony Music Latin Iberia on his journey from architecture student in Buenos Aires to head of Latin music's biggest operation, how UB40 shaped his musical career and what makes an artist a star.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Albert Rodríguez, the new president of SBS, talks of his journey from a “low entry sales job” to president of the biggest Latin-owned media company in the country, why radio still matters and why a “Cubatón” station became a hit in this week’s edition of Billboard’s Latin Hitmaker podcast.  Learn more about your ad choices. Visit megaphone.fm/adchoices

CAA's Bruno del Granado, a polyglot and renaissance man and perhaps Latin music’s best-known agent, talks about his journey from head of Madonna’s Latin label to repping acts like Ricky Martin, Gloria Estefan and Maluma.  Learn more about your ad choices. Visit megaphone.fm/adchoices