/RealEstate podcast

Struggling to Convert Leads? Your Follow-Up Strategy Might Be to Blame with Ricardo Bueno

4/16/2025
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"Leads are not going to chase you"


You can have all the website traffic in the world, but it doesn’t matter if you’re not following up effectively.


In this episode of /RealEstate Ricardo Bueno shares his journey in the industry, emphasizing the importance of a polished digital presence and the need for agents to focus on follow-up rather than just lead generation.

 

During our conversation Ricardo dives into: 

  • How you should present yourself 
  • The importance of having a good website and digital presence 
  • Ricardo’s ADD - Automate, Delegate, and Delete
  • How to evaluate your follow-up 
  • The importance of auditing your tech stack
  • Good email list hygiene 
  • How to guide people where you need them to go through your messaging
  • Providing additional value as an excuse to hit someone's inbox again
  • What we get wrong with our follow-up systems 

Tune in to learn the essential elements of succeeding in real estate through technology and effective follow-up strategies.


To get Ricardo’s scripts go to https://www.ricardobueno.com/ 

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