Neuroscience of Marketing with Dr. Matt Johnson Part 2: Differentiation vs Branding

What really sets you apart in a crowded real estate market? In Part 2 of our conversation with Dr. Matt Johnson, we dig into the crucial difference between differentiation and branding.Dr. Johnson explains how to develop meaningful differentiators that tap into a deeper emotional reservoir with your clients. During this part of our conversation, we cover:The 4 P’s of marketing (Product, Placement, Pricing, and Promotion) The True Why test Establishing product market fitEffectively using AI to help scale Plus, Dr. Johnson shares actionable insights on how tools like ChatGPT and AI can become powerful allies in shaping your messaging and scaling your reach without losing authenticity.If you’re serious about standing out and scaling up, this conversation is your roadmap.Catch up on Part 1 of our discussion: https://youtu.be/AQhXL-lRvcMMatt’s website: https://www.neuroscienceof.com/Matt’s blog: https://www.neuroscienceof.com/marketing-psychology-blog  Get Matt’s books:Blindsight https://benbellabooks.com/shop/blindsight/   Branding that Means Business https://www.hachettebookgroup.com/titles/matt-johnson/branding-that-means-business/9781541701687/  To learn more about Real Geeks and what we have to offer at https://www.realgeeks.com/    

“Marketing is an exchange of value between company and consumer“Dr. Matt Johnson sits down with us to teach us some Marketing 101 and explain how marketing is actually perceived by the consumer. During Part 1 of our discussion we explore:What is marketing? Identifying unmet needs in the marketplaceCollecting dataAssimilating that back to your brand and delivering it to your consumers What is a brand? And where does it live?The impact of the brand is in the minds of the consumers What gives a brand powerThe importance of how you make the consumer feel How to find more of your ideal clients Not limiting your market before your brand is established You need to think about marketing, branding, and your perception in your clients' minds and Dr. Matt Johnson is here to help. And stay tuned for Part 2 on July 9th, where we dive deeper into differentiation, the 4 P’s of marketing, and how to leverage AI to drill down your messaging. Matt’s website: https://www.neuroscienceof.com/Matt’s blog: https://www.neuroscienceof.com/marketing-psychology-blog Get Matt’s books Blindsight and Branding that Means BusinessTo learn more about Real Geeks and what we have to offer at https://www.realgeeks.com/   

“If I can help you eliminate the challenge or fill that hole will you partner with me when it’s time to bring that contract to the table?”On this episode, Tamera Gaede gives us a basic overview of what you need to know as an agent about title. Tamera brings her expertise from over 16 years in real estate, as the Director of Colin Country Sales for Lawyers Title, and as the host of The Closing Table with Lawyers Title podcast.During our discussion, Tamera shares the basics of what Title actually does, tells us how agents can leverage their Title reps, and clears up some common misconceptions about what Title does.  We specifically dive into:How Title reps can help overcome challenges for you The importance of having a great escrow team and working with a well-established title companyHow Tamera uses her vast network to help solve any challenges her clients haveThe ways she stays on top of the marketTop tips to help real estate agents build their business today The importance of using a CRMStarting a podcastCommon misconceptions about what title reps can do Title reps are there to help, tune in to learn how you can save time and energy by leveraging them and their expertise. Check out Tamera's podcast The Closing Table with Lawyers Title Get in touch with TameraDiscover how Real Geeks can help you grow your business at https://www.realgeeks.com/ 

What are you doing to connect with your consumer?Ricardo Bueno joins us at the Media Pouch studio in Austin to explore how top agents are going beyond the listing to dominate their markets and turn every transaction into a long-term relationship.During our conversation Ricardo and Chris dive into: Building your know, like, and trust factor Leveraging automation  Making sure your messaging is relevant to your audience  Tips for getting the best AI results  Some of Ricardo’s example emails Which metrics you should be looking at Going beyond messaging and crafting an experience  If you’re ready to elevate your marketing and turn clients into raving fans, this episode is for you.To hear more from Ricardo check out his first appearance HERE. 

“You can’t just slap a Google ad up that has your name and that you’re a realtor, the ad needs to say the right thing to the right people.”Stacy Zellner is back to share her story and how she has utilized her skills from her previous career to help her stand out in real estate. Before moving to real estate in 2021, Stacy was a director of marketing for a software company. However, by the time she got her license and started selling, the market had cooled considerably. That didn’t stop her, through perseverance, planning, and patience she has been able to build a successful business.    During our chat, we explore: Doing open houses Pivoting objections through exploration and education The power of referrals  Working every angle Targeting ads for people looking to move into her areaBuilding her pipeline for the future, not just now How she tells a story through her listings Going beyond the MLS to reach potential buyersWorking with people in every price rangeFor more of Stacy check out her previous episode with Theresa Bastian https://youtu.be/4IFQTUZtSto or find her at either stacyzellner.com or letsmoveaustin.com And watch our previous episode with Theresa Bastian to hear what the market was like when Stacy was starting out https://youtu.be/V7goykM79AA 

Theresa Bastian and Stacy Zellner from Let’s Move Austin join us live in person at the Media Pouch studio to share some of the ways they are attracting their ideal clients. Including step-by-step instructions for an easily duplicatable event that got them around 300 new contacts last year.       During our discussion, we also dive into:Planning for your niche, even without investing a lot of money upfront  Making sure your niche has enough opportunity Ways to reach out to your niche Using events to build personal relationships and grow your databaseHow to be strategic with sponsorships that will benefit your businessIf you are considering picking a niche or even just looking for new ways to reach your ideal clients, you’ll want to tune in.  Check out our bonus mini-episode with Theresa on Pocket Listings: https://youtu.be/aTmKUxbPwRMLearn more about what Theresa and Stacy are up to at https://www.letsmoveaustin.com

In this special bonus episode, Theresa Bastian weighs in on one of today’s hot-button issues. Are private listings really a good idea?Check out more from our conversation with Theresa in her full episode: https://youtu.be/4IFQTUZtSto 

"Leads are not going to chase you"You can have all the website traffic in the world, but it doesn’t matter if you’re not following up effectively.In this episode of /RealEstate Ricardo Bueno shares his journey in the industry, emphasizing the importance of a polished digital presence and the need for agents to focus on follow-up rather than just lead generation. During our conversation Ricardo dives into: How you should present yourself The importance of having a good website and digital presence Ricardo’s ADD - Automate, Delegate, and DeleteHow to evaluate your follow-up The importance of auditing your tech stackGood email list hygiene How to guide people where you need them to go through your messagingProviding additional value as an excuse to hit someone's inbox againWhat we get wrong with our follow-up systems Tune in to learn the essential elements of succeeding in real estate through technology and effective follow-up strategies.To get Ricardo’s scripts go to https://www.ricardobueno.com/ 

"We all get a microphone, but there's a responsibility."If you’re not getting a lot of traction from your social media, you might be over-posting.   Brian Icenhower isn’t just another real estate coach, he’s a coach to industry leaders. With over 35 years in the business, Brian knows that differentiation is crucial for agents to stand out in a crowded market, especially on social media.During our conversation, we dive into: Effectively using social media for business How to build up momentum in Meta’s algorithm Being vulnerable by showing you’re open for businessHow a balanced posting strategy is essential for effective social media engagementBeing uniquely positioned to be the center of your local community referral network The 10-10-5 engagement methodHow to get people from social media into your CRMTune in to learn the importance of balancing personal branding with professionalism and effective strategies for translating social media activity into tangible business success. Learn more about Brian’s coaching at http://www.IcenhowerCoaching.com

What does success look like on social media? At the 2024 Real Growth Summit we sat down with Nora, a second generation real estate agent who was born into the industry. Nora has been in the game for less than a year but has already built a name for herself through social media.During our chat Nora shares:Misconceptions she had about being a realtor before getting startedLearning how she got over the fear of making callsHow she builds rapport during Buyer Initial ConsultationsUsing social media for establishing yourself and networking Her approach to posting on social media How to make it look like you’re doing something awesome every day   If you are a new agent, thinking about becoming an agent, or just looking for some fresh perspectives and ideas then you’re going to want to listen in. Download Nora's BIC HEREFind Nora onInstagram: @noraschneiderr https://www.instagram.com/noraschneiderr/And @nora_norchar https://www.instagram.com/nora_norchar/ YouTube: Nora Schneider https://www.youtube.com/@noraschneiderrFacebook: Nora Schneider https://www.facebook.com/nora.schneider.750331