109: Email Marketing 101: CRM vs. ESP

Blogging for photographers feels totally doable right up until you have to pick the photos, and then suddenly the laundry needs folding. In this mini mentoring episode, we help Jessie build a blogging and SEO system that actually fits around a full shooting schedule (and real life). Jessie Johnson is a motherhood photographer based in Richmond, Illinois, serving families along the Illinois–Wisconsin border. Now in her fourth year in business, she rebuilt everything this year: a new Showit website, a tighter motherhood niche, and a switch from all-inclusive to virtual IPS. On this episode: Building a blog photo workflow into your editing Optimizing the blog posts you already have Putting a deadline on grandfathered pricing Stuck staring at the blinking cursor? Melissa's 35 Blog Post Topics will give you a running start. Want notes, action steps, and task lists like these in your inbox every Monday? Get the podcast show notes delivered. We're looking for photographers to be featured on future Mini Mentoring episodes! Click this link to throw your name in the hat!    Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner in need of more business. Whether that's because they've relocated, or pivoted niches we're walking through their business can giving them our recommendations to get booked. Jessie Johnson gutted her business last year and is starting from scratch: New website New niche New biz model We share our next moves for getting consistently clients at her new price point: blogging, ranking, the truth about instagram, and batching! _____________ Get the show notes in your inbox every Monday, with notes, action steps and task lists ready to go. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: 5 SEO Mistakes Killing Your Photography Business Masterclass Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌alisonbellphotog Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!  

If you're still editing reels inside the Instagram app, we love you, but it's time to stop. Today we're breaking down the Instagram Edits app: reusable reel templates, trial reels, hooks, and why you might not need that scheduler after all. On this episode: What the Instagram Edits app does that Instagram doesn't Reusable reel templates (hello, VA handoff) Trial reels and hooks that reach new people Need something to actually say in all those reels? Melissa's 35 Blog Post Topics is full of ideas you can turn into content. Notes taken. Task list made. Delivered to your inbox every Monday. Join the Get Booked podcast list and skip the frantic note-taking in the school pickup line.   Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌getbookedpodcast Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

A runaway dog, a power outage and a canceled field trip couldn't stop this quarterly catch-up (though the chickens of Kāneʻohe gave it their best shot). We're grading our Q3 photography business goals with total honesty and mapping out our Q4 business planning before the year gets away from us. Love the episode but forgot the action steps before you finished the school pickup line? Get the show notes in your inbox every Monday, with notes, action steps and task lists ready to go. On this episode: What worked and what didn't in Q3 Why the freebie PDF might be on its way out Our Q4 goals for marketing, mentoring and photography Ready to run your own check-in? Grab Alison's Quarterly Review and grade your quarter right alongside us. Want your blog working as hard as you are? Melissa put together 35 Blog Post Topics to help you write content that actually gets your photography business found. Mentioned on this episode: Braden Drake's Contract Club   Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: Braden Drake's Contract Club Quarterly Review Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌getbookedpodcast Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

We've both got the scars (and the one-star reviews) to prove it — so this week we're handing you our full red-flag playbook for spotting a bad-fit inquiry before it ever gets near your calendar. Love the episode but forgot the action steps before you finished the school pickup line? Get the show notes in your inbox every Monday, with notes, action steps and task lists ready to go. On this episode: Why "limiting language" in an inquiry is telling you something real How to turn a missed red flag into a policy that protects you next time The system that makes red flags obvious instead of invisible Listen to Episode 89 — "The Policy Episode Nobody Wants to Have." Need blog post ideas that actually convert instead of collecting dust in your drafts folder? Melissa put together 35 Blog Post Topics to help.   Links: Get the show notes in your inbox Join PPA - - Search Alison Bell as referring member Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌getbookedpodcast Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

This is a tough topic this week, but stick with us — because if you died tomorrow, would anyone know how to deliver your clients' photos? We're breaking down exactly how to build a photography business continuity plan before you ever need one. Love the episode but forgot the action steps before you finished the school pickup line? Get the show notes in your inbox every Monday, with notes, action steps and task lists ready to go. On this episode: Why every photographer needs a "biz bestie" backup plan What passwords, access, and information to have ready — just in case How to protect your spouse (and your clients) if the unexpected happens Looking for more ways to grow your photography business? Melissa has put together 35 Blog Post Topics to help you create content that actually works. Too busy to catch every episode? Get the show notes delivered to your inbox — action steps, task lists, and all — every Monday morning. Links: Get the show notes in your inbox Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌getbookedpodcast Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

We're back with Natalie Bardo, Your Pin Coach, for round two on Pinterest — because one episode was never going to cover keywords, boards, AND what to actually pin when you're starting from zero. Love the episode but forgot the action steps before you finished the school pickup line? Get the show notes in your inbox every Monday, with notes, action steps and task lists ready to go. On this episode: Optimizing your Pinterest profile and boards with location-based keywords Turning Pinterest clicks into real email subscribers A realistic pinning workflow for solo photographers with no VA in sight   Resources Mentioned Nadalie Bardo, Your Pin Coach, free pin template pack Pinterest checklist from last week's episode: Free Pinterest Profile Checklist Pinterest Templates from Nadalie - Ep 2 - Free Pinterest Pin Templates Tailwind, the Pinterest scheduler Melissa uses and Nadalie recommends   Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌getbookedpodcast Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

We've been telling you to post more Reels, but what if the real answer was sitting in an app you haven't opened since 2019? Nadalie Bardo — aka Your Pin Coach, and a former wedding photographer herself — joins us to break down Pinterest marketing for photographers and why it might just outwork everything else you're doing. Love the episode but forgot the action steps before you finished the school pickup line? Get the show notes in your inbox every Monday, with notes, action steps and task lists ready to go. On this episode: Why Pinterest works nothing like social media Whether to convert your personal account or start fresh How to optimize your profile, boards, and pins to actually get found Resources Mentioned: Nadalie Bardo, Your Pin Coach, Free Pin Template Pack & Free Pinterest Profile Checklist Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌getbookedpodcast Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

We're finally cracking open the spreadsheet on email marketing analytics — the authority stuff, the numbers that actually matter, and why your unengaged subscribers are basically ghosting you and need to go. On this episode: Why email authentication is the foundation of inbox trust Which analytics actually matter (and which ones to stop obsessing over) How to use AI to do the number-crunching for you ________________________ LAST CALL for Email Marketing workshop - 60 minutes to turn that beautiful blog into a growing email list that BOOKS. Alison is going to walk you through the set up, organization, frequency & techy side of email marketing for creatives like you! Save 25% off your first year with Flodesk.  Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: Hit Send: Email Marketing for Photographers Save 25% off your first year with Flodesk.  Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌getbookedpodcast Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

We're back with round two of our email marketing series — and this time we're getting into the good stuff: how to actually turn random website visitors into people on your email list. On this episode: What opt-ins are and why "stay connected with me" doesn't cut it anymore The four types of opt-in placements (and when to use each one) Real lead magnet ideas you can steal today ________________________  Email marketing not dead, we promise. Turn random website visitors into potential clients with an platform you own.Alison is hosting a 60 minute workshop specifically for photographers - join now! Save 25% on Flodesk for your first year with  the discount here. Want more content ideas to keep your emails (and blog) full? Melissa put together 35 Blog Post Topics so you never run out of things to say. Save 25% on Flodesk for your first year? Grab the discount here. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: Hit Send: Email Marketing for Photographers Save 25% off your first year with Flodesk.  Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌getbookedpodcast Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

We know, we know — "CRM vs. ESP" sounds like alphabet soup, but getting email marketing for photographers right might just be the missing piece between random Instagram eyeballs and clients who actually read what you send. On this episode: The real difference between your CRM and your ESP Why owning your email list beats borrowing your audience on social media What to look for before you invest in an email service provider Turn random website visitors into potential clients with an platform you own-email! It's not dead, we promise. Alison is hosting a 60 minute workshop specifically for photographers - join now! Want more content ideas to keep your emails (and blog) full? Melissa put together 35 Blog Post Topics so you never run out of things to say. Save 25% on Flodesk for your first year? Grab the discount here. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: https://flodesk.com/c/0QOFJM Get 25% off your first year Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌getbookedpodcast Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!