What Metrics Matter

Data or gut. What drives the best decisions?In this clip from our latest It’s A Simple Podcast, we dig into the tension every leader faces. Trusting the numbers or trusting your instinct.Data gives clarity. Gut brings context. The real edge comes from knowing when to lean on which and when you need both.If you’ve ever wrestled with a decision that looked right on paper but felt wrong (or vice versa), this one’s for you.Watch the clip and tell us. Are you more data-driven or gut-driven?

Advice is everywhere.Asked for. Unasked for. Gold. Total garbage.How do you tell the difference?What advice is actually worth taking and what should be best ignored?In our latest podcast episode, we break down the best advice we’ve ever gotten, how we filter the noise, and how to trust your gut without ignoring smart counsel.Listen in. Question everything. Take what works. Fork the rest.

Are followers on social pure vanity or do they really matter? Is purchase intent actually a reliable data point? What metrics do you feel truly help you drive the business forward and which ones should be discarded?

Introducing It’s A Simple Podcast, featuring Bryan Guadagno, Christina Downey and John Geletka. One question. One drink. Zero pretense. We poke at brand and marketing topics the way toddlers poke at electrical outlets. Boldly and with very little fear.Episode one starts with a question everyone swears they understand until you actually make them answer it. What is a logo? Is it a picture of your brand or the personality you wish your brand had? Is it a badge of honor or a bandage covering deeper issues? Does it matter as much as people claim or are we all just worshipping fancy shapes?