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In this episode of The Fashion Photography Show, I'm sharing the ultimate game changer that revolutionized my financial dealings as a fashion photographer: estimates. I'll dive into why using estimates transformed my career, how they facilitate clear communication with clients, and provide practical steps for incorporating them into your business.
Introduction to Estimates:
- Discover why estimates are essential for financial success and client negotiations.
- Learn about my personal journey and how starting to use estimates in 2020 changed my career.
What is an Estimate?:
- Understand what an estimate is: a detailed quote that breaks down the costs of a shoot, similar to an invoice but without requesting payment upfront.
- Key components include day rates, creative fees, usage fees, costs of assistants, equipment, studio hire, retouching, and travel.
Benefits of Using Estimates:
- Clarity for Clients: Breaking down costs helps clients understand where their money is going, making it easier for them to accept your fees.
- Facilitates Negotiation: Allows for clear and visual negotiation without compromising your income. Adjust specific items instead of reducing your rates.
- Transparency and Avoiding Misunderstandings: Clear estimates avoid awkward conversations and ensure both parties are on the same page.
Practical Steps to Implement Estimates:
- Creating a Sustainable Business Model: Set prices that reflect your value and cover all costs.
- Adjusting Rates: Regularly review and adjust your pricing as you grow.
- Using My Free Estimate Template: Download my free template, which includes Excel, Numbers, and Word document options. It’s easy to use and will do the math for you.
Resources:
- I’m offering a free estimate template available through the podcast link, along with bonus training on how to use it effectively.
- Signing up for the template also adds you to the waitlist for my upcoming online course, Profitable Fashion Photographer, launching in July.
- If you found this episode helpful, please share it with someone who might benefit from it.
- I’d love to hear your thoughts and questions. DM me on Instagram or send an email.
- Free Estimate Template: https://oliviabosserteducation.myflodesk.com/ij9jxo5pje
- Upcoming Program Waitlist: https://oliviabosserteducation.myflodesk.com/pfp-waitlist
- Contact: [email protected]
- Follow me on Instagram: @oliviabosserteducation
- Visit my Website: www.oliviabosserteducation.com
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