
Your Dream Client Doesn't Exist. Here's Who Actually Buys From You | Ep 98
If you're struggling to get clients and you've done every ideal client exercise in the book, this episode is going to show you why those exercises might be part of the problem — and what actually turns people into clients.
In this episode you'll learn:
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Where the dream client concept came from and how manifestation culture infected a legitimate marketing tool
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Why the dream client framework strips real people of their agency — and what that's costing you
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The entitlement problem nobody talks about: how the dream client produces coaches and service providers who resent their actual clients for not being fictional enough
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Why dreaming about clients and getting clients are two completely different activities
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Nikki's tool for getting specific about who your person is without projecting
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What to do instead of building an avatar: the two things that actually turn people into clients
Where do we go from here?
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To learn more about what you heard on the podcast today, visit nikkiblak.com.
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TAP HERE to subscribe to the free weekly email series Resourcing a Revolution for more deep dives and tools to help you do more than survive, delivered right to your email inbox.
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Follow me on IG: @nikkiblak
Work With Nikki
The 1:1 is the definitive private mentorship with structured support and personalized strategy for mothers, caregivers, and community keepers ready to make overtime impact on part-time hours with full-time income. TAP HERE to apply to work privately with Nikki.
Special thanks to Def Sound for providing the theme for Interrupting Business As Usual.
Next episode: Why Being Transactional Is Killing Your Business
TAP HERE to Register now: Why Your Offers Suck and Don't Sell + How to Fix Them in 4 Steps. Live webinar Thursday, October 29th at 5 PM PT. Replay available for registrants.
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