Personalization at Scale: How AI Is Transforming B2B Marketing

What happens when enterprise software moves beyond traditional workflows and starts working proactively through AI agents? Sam Yen of Lensing.ai joins InsideAnalysis to explore how Agentic ERP is transforming the way businesses operate, enabling greater agility, automation, and innovation. Learn how secure, virtual sandboxes powered by real enterprise data allow organizations to experiment, test AI agents, and redesign business processes without risking production systems. Hear more about the evolving role of traditional ERP, the importance of trust and governance, and how AI is dramatically reducing the distance between a business idea and its real-world implementation.

AI is reshaping how businesses operate, how services are delivered, and how entrepreneurs build value. Join this episode of InsideAnalysis as host Eric Kavanagh discusses with Aater Suleman of Vixul how AI is transforming technology services, creating new market opportunities, and challenging traditional business models around hourly pricing, productivity, and incentives. In the second part, Nick Loui, co-founder and CEO of PeakMetrics, explores the growing importance of narrative intelligence, showing how organizations can distinguish genuine public sentiment from bot-driven activity, track misinformation, and understand how AI is influencing brand perception. Listen to this episode of InsideAnalysis to find out how businesses can adapt, compete, and build trust in an increasingly AI-driven world.

For decades, personalized marketing has been a promise that businesses have struggled to deliver. Now, AI is making it possible to move beyond generic campaigns and create experiences tailored to individual buyers. Join this episode of InsideAnalysis as Eric Kavanagh speaks with Matthew Langie, Co-Founder and CMO of Personize, about how the company combines CRM and external data to build detailed customer profiles and deliver more relevant marketing across ads, email campaigns, and landing pages. They explore how AI is changing B2B marketing and helping companies make every customer interaction count.

How is AI transforming the way organizations work, build, and innovate? Join this episode of InsideAnalysis as host Eric Kavanagh interviews Les Ottolenghi of FuzeBox AI and Poonacha Kongetira of Classie AI. Hear more about the evolving AI landscape, emerging opportunities, and the technologies shaping the future of business.

LLMs are remarkably powerful at language and open-world knowledge, but that doesn't necessarily make them reliable for quantitative reasoning or analysis of enterprise data. Join this episode of InsideAnalysis as Eric Kavanagh speaks with Pradeep Ravikumar of WoodWide.ai about bridging that gap. Learn more about how WoodWide.ai is working to automate the journey from data to intelligence while keeping data teams in the loop. Hear more about the fundamental differences between language models and structured enterprise data, the importance of quantitative and causal reasoning for use cases such as customer churn and fraud detection, and how organizations can leverage the strengths of LLMs without sacrificing the rigor of their existing data models.

So, they want to slow down? Don't believe your lying sighs! The AI race just caught the yellow flag, or was it black? The LLM CEOs cried for a slowdown. AI "will kill us all," they said. But, how? And are they serious? Check out this episode of InsideAnalysis to hear a candid take on what's really happening. As David Linthicum asked, "Are we being played?" Also joining the fray: the legendary Stephen Klein of Curiouser.ai, and David Sweenor, purveyor of the concisely insightful TinyTechGuides.

AI agents are transforming enterprise technology, creating new challenges around governance, security, observability, and infrastructure. Join this episode of InsideAnalysis as host Eric Kavanagh speaks with Jeremy Snyder, Founder and CEO of FireTail.ai, about governing AI usage and protecting enterprise data, and Debosmit Ray, CEO of DevZero, about optimizing Kubernetes infrastructure for the unique demands of AI agentic workloads. Explore how organizations can build the visibility, control, and infrastructure needed to scale AI safely and efficiently.

How do organizations harness AI without losing human control - and how do they build the data infrastructure needed to make AI truly reliable? Join this episode of InsideAnalysis as Eric Kavanagh speaks with Jon Cheney of GenAIPI about AI-powered entrepreneurship, human agency, AI implementation, and using generative AI to amplify human capabilities. Then, Anshul Verma of Zeta Global discusses data observability, automated pipelines, and self-healing mechanisms designed to improve data reliability at scale. Explore the human and technical foundations of implementing AI - from maintaining human oversight to building reliable data infrastructure for AI-driven workloads.

Promises, promises! We've been told time and again that self-driving cars will save lives. But there's more to safety than crash data. If an autonomous vehicle blocks a fire truck, for example, that's a severe edge case. And there are many others like it. Most people tend to focus more on stories than stats, which causes friction when the self-driving auto industry tries to make its pitch. Join this episode of InsideAnalysis to hear from the legendary Carnegie Melon visionary, Philip Koopman, the man who helped write the safety standards for self-driving cars. He'll be joined by AI architectural guru Mark Madsen of Third Nature, who's worked with numerous car companies over the years to create their data and analytics products. Attendees will learn: * Why perceptions of safe behavior often belie statistics * How edge cases can undermine traditional testing and engineering * Why crash rates provide an incomplete picture of autonomous safety * How this next generation of vehicles creates an accountability conundrum

The rise of agentic AI is reshaping how we interact with the internet, from shopping and information gathering to hiring and marketing. Join this episode of InsideAalysis as host Eric Kavanagh and Dr. CJ Meadows explore the shift from marketing to humans toward marketing to AI agents, as agents increasingly make decisions on our behalf. Learn the importance of responsible AI and governance as these systems become more autonomous. With AI increasingly mediating everything from job applications to online traffic, the relationship between humans, data, and technology is entering a new era.