Indie Thinker with Reed Uberman podcast

Cracker Barrel Goes Woke

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Cracker Barrel’s CEO just announced a new logo and rebranding effort, and the backlash has been swift—especially from conservatives who say the company has abandoned its roots. In this episode, Reed Uberman unpacks what the changes mean, why so many customers are upset, and how this ties into the bigger cultural conversation about corporations going “woke.”

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