
The Hidden Forces Behind Customer Loyalty with Jon Picoult & Charles Good | TGLP #275
In this episode of the Good Leadership Podcast, host Charles Good engages with customer experience strategist Jon Picoult to explore the principles of creating memorable customer experiences.
They discuss the importance of customer impressions, the power of choice, customer advocacy, relevance, attention to detail, personalization, and the impact of pleasant surprises. The conversation also highlights effective recovery strategies when things go wrong, using IKEA as a practical example of successful customer experience implementation.
CHAPTERS
00:00 The Power of Perceived Control
04:06 Advocating for Customers: The Southwest Airlines Example
08:21 Creating Relevance in Customer Experience
11:20 The Importance of Details in Customer Interactions
13:47 Personalizing Customer Experiences
16:59 The Impact of Pleasant Surprises
20:35 Recovering with Style After Failures
25:11 IKEA: A Case Study in Customer Experience Principles
29:23 Final Thoughts: Making Customers Feel Special
31:54 Key Insights and Takeaways
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