
EP205 - The Divorce That Launched a 7-Figure Business with Lindsey Huettner
6/11/2025
0:00
50:45
In this episode of The Tyler Dickerhoof Show, host Tyler Dickerhoof sits down with serial entrepreneur, marketing agency founder, and former Division 1 soccer recruit Lindsey Huettner for an unfiltered, energizing conversation about leadership, business, identity—and the high-stakes human side of running a company.
Lindsey opens up about her journey from turning down a D1 soccer scholarship for love, to rebuilding her life and launching a successful creative agency from a Starbucks table. She shares the gritty truth about entrepreneurship: the financial shell games, the emotional toll of managing people, and the turning point that came when she stopped leading like a boss and started leading like a human. From learning to pay herself first to firing with empathy (and not firing during COVID), Lindsey pulls back the curtain on what it really takes to grow a values-driven business—and how embracing vulnerability changed everything.
Together, they explore the cost of ignoring your instincts, the messy middle of leadership evolution, and why building a business that fits your life—not the other way around—might be the boldest thing you can do. If you’ve ever questioned your management style, struggled with delegation, or wondered whether it’s possible to lead with both strength and softness—this episode will show you that it absolutely is.
Follow Lindsey:
https://www.linkedin.com/in/lindseyhuettner
https://www.instagram.com/lindseyloufromkalamazoo/
The Tyler Dickerhoof Show
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What We Discussed:
00:00 Introduction
01:55 How 'Letters from Lindsay' started in the pandemic
03:11 Mastering the financial shell game as a founder
06:54 What no one tells you about starting a business
10:06 “I never laid anyone off—even during COVID”
13:10 From soccer star to soccer mom
17:05 How to lead with compassion without losing clarity
22:08 You don’t get to have a bad day as a founder
27:06 The double standard in leadership styles
30:30 From divorce to entrepreneurship
35:18 “How Starbucks helped me build my network”
40:53 Priorities shift when life gets busy
43:27 What COVID taught us about work and life
47:17 The power of delegation in leadership
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