How to attract and win premium clients

After seven years in business and 165 episodes, I'm retiring my signature program, The Joy of Copy Club. This past year felt heavy. I lost my spark. I even applied for a job (spoiler: didn't get it). But the universe had other plans. New clients reached out. Podcast downloads doubled. My newsletter is growing like never before.I realized something big: The Joy of Copy Club evolved into something far beyond copy. The real magic was watching women discover themselves, unearth their voice, and transform how they show up in business. It was never just about the copy. It was always about strategy, leadership, and selling with confidence.In this episode, I'm announcing a new incubator and mentorship experience called Pivot to Premium. I built my business selling premium services to premium clients. I never had a $49 course or $97 membership. Instead, I made consistent, sustainable income through high-value, high-trust relationships with clients willing to pay for transformation.The market is different now. Buyers are more discerning. They don't want low-ticket quick fixes or endless freebies. They're seeking mastery and results. When trust is low, people turn to their communities for reliable referrals. This is your opportunity to become the go-to choice.I'm sharing what's inside Pivot to Premium and why now is the ideal time to elevate your offers, command the fees you deserve, and reclaim the spaciousness and ease you've been craving in your business.Text me a question or comment! Create a premium business that attracts high-ticket clients in Pivot to Premium. Enroll now: www.kimkiel.com/pivot

In this episode, Kim invites you to her brand-new live workshop, Master Your High-Ticket Message: How to Attract and Win Premium Clients. If you've been struggling to raise your rates, exhausting yourself with lower-ticket offers, or wondering how to position yourself as THE go-to expert, this episode is your wake-up call. Kim walks you through exactly what she'll in the workshop—from premium buyer psychology to crafting your own Premium Positioning Statement (aka your Big Frigging Deal statement).Plus, Kim shares details about the personalized mini audit you'll get when you join (typically $150, but included FREE with your ticket).Selling high-ticket isn't about charging more. It's about creating more space, sustainability, and profitability in your business so you can work with fewer, better-fit clients.Text me a question or comment! Create a premium business that attracts high-ticket clients in Pivot to Premium. Enroll now: www.kimkiel.com/pivot

High ticket buyers are still buying — even in a softer economy.In this episode of the Ill Communication Podcast, I’m busting 7 of the biggest myths I hear from Gen X business owners about premium offers. From “my niche can’t command premium rates” to “I’ll alienate my audience” or “I need a bigger audience first,” I’ll share real-life examples and the mindset shifts you need to confidently step into that premium space.If you’ve been hesitating to raise your rates or create that next-level offer, let this episode be your green light.Join me on October 8th for my live workshop:Create more sales and spaciousness in your business with premium offers at the Master Your High Ticket Message Workshop: www.kimkiel.com/workshopText me a question or comment! Create a premium business that attracts high-ticket clients in Pivot to Premium. Enroll now: www.kimkiel.com/pivot

We’re not just in an economic recession — we’re also in a trust recession. Consumers and businesses are being more choosy than ever about where they spend their money.So how do you keep selling in shaky times? Spoiler: it’s not by slashing your prices.In this episode of the Ill Communication Podcast, I’m showing you why doubling down on premium, high-ticket offers is the smartest move in a downturn. You’ll hear:Why “trust recession” is really a market correctionWhat research shows about premium buyers during recessionsThe 5 keys to attracting and selling to high-ticket clientsHow selling premium actually gives you more room to do goodSubscribe to my newsletter to get info on my upcoming High Ticket Strategy and Sales Workshop: https://www.kimkiel.com/newsletterText me a question or comment! Create a premium business that attracts high-ticket clients in Pivot to Premium. Enroll now: www.kimkiel.com/pivot

Leading up to my milestone birthday, everyone kept asking: How are you going to celebrate? Big party? Big event? Honestly, I didn’t want to do any of that—and for the first time, I felt totally okay about it. I gave myself permission to celebrate exactly how I wanted, which is how I ended up fully embracing the We Do Not Care Club.In this episode, I’m sharing the Business + Marketing Edition of the We Do Not Care Club, where I reveal the 10 things I’m officially no longer available for as I step into my fifties.This is your permission slip to stop caring about what doesn’t matter and to focus on showing up real, imperfect, and powerful.Follow the creator of the We Do Not Care Club movement, Melani Sanders: https://www.instagram.com/justbeingmelani/https://www.tiktok.com/@justbeingmelanihttps://www.youtube.com/@JustBeingMelaniIf you like the vibe of this episode, you're a perfect fit for the Joy of Copy Club: www.kimkiel.com/copyclubText me a question or comment! Create a premium business that attracts high-ticket clients in Pivot to Premium. Enroll now: www.kimkiel.com/pivot

In this episode, Kim shares 18 unconventional and totally doable ways to run year-end promotions that boost revenue without discounting your prices. You’ll learn how to think strategically, playfully, and profitably about Q4 sales.From Black Friday and Cyber Monday to creative pop-up promos tied to seasons, theme days, and even your business birthday.Resources:Daysoftheyear.comStudy: https://www.meteorspace.com/2022/08/25/ecommerce-peak-seasons-statistics-all-online-businesses-need-to-know/For full show notes and resources, visit https://kimkiel.com/podcast Text me a question or comment! Create a premium business that attracts high-ticket clients in Pivot to Premium. Enroll now: www.kimkiel.com/pivot

In this episode of ill communication: copywriting tips and sales strategies for small businesses,  Kim Kiel dives into:Copywriting tips to simplify your sales message and attract more clientsHow to avoid jargon and write copy that resonates with your audienceWhy formal “corporate-sounding” copy is holding you backSimple strategies to make time for writing compelling, conversational copyView the invitation letter to see if the Joy of Copy Club is right for you: www.kimkiel.com/copyclubFor full show notes and resources, visit https://kimkiel.com/podcastText me a question or comment! Create a premium business that attracts high-ticket clients in Pivot to Premium. Enroll now: www.kimkiel.com/pivot

In today’s world, sharing your values online can feel risky. Speak up and you might face criticism. Stay silent and you risk feeling out of alignment. As recent events in the online marketing world have shown, navigating that line isn’t easy.In this Summer Remix episode from early January, I’m revisiting one of the most loved episodes of the year, one that sparked countless messages from listeners who finally felt ready to start showing up for the causes and people they care about.You’ll discover 10 simple, actionable ways to weave your values into your business and marketing, from quick, low-effort ideas to more involved strategies, so you can stand for what matters and strengthen your connection with your audience.Whether you’re nervous about “getting it wrong” or just looking for ideas to take a stand with integrity, this episode will give you the clarity and confidence to start.Plus, I’ll share a new resource from my friend Tasha Booth, her pop-up community Spark, created for progressive, values-aligned business owners who want a safe, supportive space to process and take action during these turbulent times. You can learn more and join here: Join the Spark Community.It’s time to use your business as a force for good, and I’ll show you how.Resources:Join SPARK, a progressive movement and community of values-aligned business owners (affiliate link): https://kimkielcopy.krtra.com/r/a/QXaz6hBGOjCx6vo Listen to Claire Pelletreau’s podcast and her use of pronouns: https://podcasts.apple.com/us/podcast/the-get-paid-podcast-the-stark-reality/id1005195731 Check out the values statements in the footers of these websites:https://carrieroseman.com/ https://www.simplifysimplify.me/www.kimkiel.com View CoordCrew’s Value Statements on their About page:https://coordcrew.com/pages/about See Brittney McBean’s values statement on her contact form:https://brittanymcbean.com/contact/ Explore equity and anti-racist resources on my workshop page:https://www.kimkiel.com/equity-workshop Text me a question or comment! Create a premium business that attracts high-ticket clients in Pivot to Premium. Enroll now: www.kimkiel.com/pivot

Hot take: it’s actually easier to sell a $5K offer than a $100 one. (Especially if you’re not down for chasing thousands of likes and followers.)This week’s Summer Remix episode of Ill Communication is a listener pick, voted in by my LinkedIn crew. And honestly? They nailed it. Because selling high ticket offers isn’t just a smart move, it’s a sustainable one.If you’ve been stuck in the hustle of selling low-ticket offers, wondering how to make the math math... this episode is your invitation to step into premium positioning and claim your role as a trusted expert.This episode is part one of a high-value, no-fluff mini masterclass on selling premium offers.Resources Mentioned:Listen to episode 133: Counterintuitive strategies to market and sell high-ticket offers to premium clients (part 2): https://www.kimkiel.com/podcast-1/counterintuitive-strategies-to-market-and-sell-high-ticket-offers-to-premium-clients-part-2 Listen to episode 93: How to make $150k from an ugly google doc for a deep dive into high-ticket messaging and how to use Desire-Obstacle-Solution framework: https://www.kimkiel.com/podcast-1/how-to-make-150k-from-an-ugly-google-docSales Copy Scorecard: https://kimkiel.com/scorecard Show notes are always available at: https://kimkiel.com/podcast Text me a question or comment! Create a premium business that attracts high-ticket clients in Pivot to Premium. Enroll now: www.kimkiel.com/pivot

This summer, I’m bringing back some of my most-loved podcast episodes, and today’s is a gem.You’ve likely heard of the 9-word email, a magical little formula created by marketing legend Dean Jackson. It’s short, punchy, and still incredibly effective for re-engaging leads and booking new clients in 2025.But here’s the problem. Most people are using it wrong.A recent newsletter from a well-known marketing expert reminded me how often the most important parts of this strategy get left out. So I’m diving back into this episode to give you the full picture. What to do, what to avoid, and how I’ve personally used this email to book $10K in client work.You’ll learn:What the 9-word email actually is (and why it works)The right time and audience to send it toMistakes that make you look out of touch (and how to avoid them)Real-life examples you can swipe and test todayWhether you’re reviving cold leads or teasing a new offer, this email strategy can be gold when used properly.Need help crafting your own 9-word email or sales sequence? Book a 90-minute sales strategy session: https://kimkielcopy.thrivecart.com/strategy-coaching-power-session-usd/Additional resources:Find out more about Dean and subscribe to his newsletter: moredean.comAsk me anything! (send a voice message to Kim)https://www.speakpipe.com/kimkielText me a question or comment! Create a premium business that attracts high-ticket clients in Pivot to Premium. Enroll now: www.kimkiel.com/pivot