Challenge Solution Result - a powerhouse formula for telling your story and showcasing client case studies

Have you ever held onto something—whether in life or business—longer than you should, simply because you’d already invested so much into it? In this deeply personal episode, I open up about a bittersweet decision my husband and I recently made and dive into the emotional rollercoaster of letting go, the fear of feeling like a failure, and the powerful lesson in recognizing when it’s time to pivot.Maybe you’ve poured money into a program that isn’t delivering results, launched an offer that’s flopped, or stuck with a business path that no longer excites you. Why do we stay in things that aren’t working? In this episode, I break down why we cling to past investments and how to shift your mindset so you can make better, clearer decisions. If you’ve been struggling with a tough call, this episode will give you the permission—and the push—you need to move forward.Topics Covered in this Episode:How the sunk cost fallacy might be keeping you stuck in the wrong business decisionsWhy quitting something isn’t always failure—it can be a strategic move forwardA simple exercise to weigh your options objectivelyFind me on social media to share your stories of making big decisions or changing your dreams!Show notes are always available at https://www.kimkiel.com/podcast!!I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

What’s the real difference between a copywriter and a ghostwriter? In today’s episode, I’m diving into the differences and similarities between copywriting and ghostwriting—a topic that’s piqued my interest and curiosity over the last few months. As more and more copywriters start calling themselves ghostwriters, I couldn’t help but wonder: Is there a real distinction, or is it just smart branding?Through my own research, polls, and deep dives into industry definitions, I uncover what each type of writer really does and when you should hire one over the other. Plus, I share insights on how to find a writer who can truly capture your brand’s voice—because at the end of the day, that’s what really matters. If you’re a business owner looking to outsource your writing, a writer navigating your positioning, or just someone who loves a good word nerd debate, this episode is packed with insights you won’t want to miss!Topics Covered in this Episode:Why some copywriters are rebranding as ghostwriters—and if it’s just a marketing strategyThe biggest difference between copywriting and ghostwritingA key question to ask before hiring a writer to make sure they "get" your voiceWhat’s your take on the difference between ghostwriters and copywriters? Find me on social to share your take.Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Find out more about what copywriters are and do:Episode 25: https://www.kimkiel.com/podcast-1/what-is-copywriting-and-why-is-it-important-plus-a-bonus-tip  Episode 74: https://www.kimkiel.com/podcast-1/a-special-ask-me-anything-episode What’s your take on the difference between ghostwriters and copywriters? Find me on social to share your take: http://www.instagram.com/kim_kiel_copy Need someone to take writing projects off your plate? Book a call to chat about the ways I can support you: https://bookacallwithkim.as.me/introcallI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

What if there was a simple formula that made writing your marketing content faster, easier, and more effective? In this episode of Ill Communication, I’m sharing one of my go-to copywriting formulas that belongs in every marketer’s toolkit—Challenge, Solution, Result (CSR). This versatile structure is perfect for your welcome email sequence, sales emails, and even social media posts. Whether you’re telling your own story or showcasing client success, CSR helps you build authority, provide social proof, and write content that sells—without feeling salesy.If you caught my last two episodes on mastering your high-ticket message, you’ll recognize CSR as a powerhouse for selling premium offers. But it’s not just for high-ticket sales—it works for any offer, anytime. In this episode, I’ll break down the formula, give you a real example, and challenge you to try it out today. Let’s dive in!Topics We Cover in This Episode: The key copywriting formula you must have in your marketing arsenalHow to use CSR to craft compelling case studies and client storiesA simple challenge to help you implement this formula todayShow notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Listen to the 2-part series on Mastering High Ticket Messaging:Episode 132: https://www.kimkiel.com/podcast-1/how-to-market-and-sell-high-ticket-offers-part-1Episode 133: https://www.kimkiel.com/podcast-1/counterintuitive-strategies-to-market-and-sell-high-ticket-offers-to-premium-clients-part-2Listen to episode 76 to find out how to create scroll-stopping hooks for your contenthttps://www.kimkiel.com/podcast-1/10-scroll-stopping-hooks-to-get-more-engagement-on-your-emails-and-postsDownload the Hook formula cheatsheet:https://www.kimkiel.com/s/10-Scroll-Stopping-Hook-Formulas-Cheatsheet.pdfCheckout the fun clothes at CoordCrew: https://coordcrew.com/I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

Why do some high-ticket offers sell effortlessly while others struggle to gain traction? The secret isn’t just in what you’re selling—it’s how you’re selling it. In this episode, I’m covering what strategies actually work when marketing and selling premium offers in 2025. I’ll reveal where your high-ticket buyers are really hanging out (hint: it’s not where you think), how to craft messaging that positions you as the expert they need, and why less is often more when it comes to selling high-end services. Plus, I’ll share four of my favorite copywriting frameworks to help you write faster, sell more, and attract your dream clients with confidence.If you feel like your premium offers aren’t getting the attention they deserve, this episode will change the way you approach your marketing and sales strategy.What You’ll Learn:The truth about where high-ticket buyers really hang outWhy trying to “hack the algorithm” won’t help you sell premium offersThe one thing high-ticket buyers always look for before making a purchaseYou don’t have to write your high-ticket message by yourself. I'll guide you step-by-step through developing and perfecting your high-ticket message inside The Joy of Copy Club. Or, if you’d rather have someone handle all the research, strategy, and writing for you, I can take it off your plate. Find me on social media or send me an email to get the conversation started: [email protected] notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Listen to podcast episode 13 to see how to use the P4 formula: https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazyListen to episode 30 to hear about Before After Bridge formula: https://www.kimkiel.com/podcast-1/use-before-after-bridge-to-close-more-salesListen to episode 93 - How to make $150k from an ugly google doc for a deep dive into high-ticket messaging and how to use Desire-Obstacle-Solution framework: https://www.kimkiel.com/podcast-1/how-to-make-150k-from-an-ugly-google-docI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

Selling high-ticket offers ($5K+) isn’t just about slapping on a premium price tag—it’s about speaking directly to the right buyers in the right way. High-ticket clients think, research, and invest differently, which means your messaging must reflect that.In this two-part series, I’m unpacking what makes a high-ticket offer irresistible and the strategic shifts that help you attract, convert, and serve premium clients with confidence. We’ll dive into what works, what doesn’t, and how to position yourself as the go-to expert in your industry.Topics We Cover in This Episode: The key differences between high-ticket and low-ticket messagingWhat high-ticket buyers really look for before making an investmentThe biggest mistakes that repel premium clientsThere’s a lot to cover, so I’m breaking it into two episodes—tune in now for part one! And if you have questions about marketing and selling high-ticket offers, reach out to me on social media—I’d love to hear from you!Show notes are always available at https://www.kimkiel.com/podcast!!I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

Is the secret to growing your business actually going back to basics?With AI tools, algorithm changes, and skeptical consumers, keeping up with online business trends can feel exhausting. But what if the real key to success isn’t about chasing the latest hacks—but instead, focusing on timeless, proven business foundations? In this episode, I’m sharing my personal experience with B-School, Marie Forleo’s renowned online business and marketing program, and why it was one of the best investments I ever made. I’ll walk you through the strategies that helped me build a thriving, flexible business and why getting back to marketing fundamentals—like email, content, and real human connection—can help you stand out in today’s unpredictable landscape.If you’re a Gen X woman looking for structure, clarity, and a supportive community to help you grow your business, this episode is for you. Plus, I’m revealing the exclusive bonuses I’ve created to help you implement what you learn and build a business that fits your lifestyle. Ready to find out if B-School is right for you? Hit play now!Topics We Cover in This Episode: Why “old-school” marketing strategies are making a major comebackThe biggest mistake I made before joining B-School—and how you can avoid itWhat makes B-School different from free business advice onlineThe one thing that will help you gain traction faster than anything elseGet your business and marketing fundamentals dialed in. To register for the free Business Bootcamp and find out about my bonus suite for Gen X business owners, visit kimkiel.com/bschool.Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Find out more about the bootcamp, B-School and the EXTRA SPECIAL ways I’ll support you as you go through the program: www.kimkiel.com/bschoolEpisode 26: The X Factor - Why Gen X women are an untapped market: https://www.kimkiel.com/podcast-1/the-x-factor-why-gen-x-women-are-an-untapped-marketEpisode 27: 5 things I wish I knew before I started a small business: https://www.kimkiel.com/podcast-1/reality-bites-5-things-i-wish-i-knew-before-starting-my-business-as-a-gen-xerEpisode 128 - 7 Marketing and copywriting trends to boost sales in 2025: https://www.kimkiel.com/podcast-1/7-marketing-and-copywriting-trends-to-boost-sales-in-2025 I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

How can your business reflect the world you want to create? In this week’s episode, I set aside my original plan to share a message that’s been too loud to ignore. Let’s talk about aligning your business with your values—boldly, intentionally, and authentically. We’re covering practical ways to show up for what matters to you, build a meaningful connection with your audience, and attract clients who care about the same things you do.From small, quiet steps to bigger, more visible moves, I’m sharing 10 creative ways to bring your values to life in your business. These tips will help you communicate clearly, stand out in your market, and show up as a force for good in a time when your voice is needed more than ever. Let’s get brave, my friend!Topics We Cover in This Episode: A 2-second way to show you’re a safe space for marginalized communitiesHow to leverage your marketing to amplify diverse voices (without overthinking it)Real examples of brands using their values to drive loyalty and salesShow notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Listen to Claire Pelletreau’s podcast and her use of pronouns:https://podcasts.apple.com/us/podcast/the-get-paid-podcast-the-stark-reality/id1005195731Check out the values statements in the footers of these websites:https://carrieroseman.com/https://www.simplifysimplify.me/View CoordCrew’s Value Statements on their About page:https://coordcrew.com/pages/aboutSee Brittney McBean’s values statement on her contact form:https://brittanymcbean.com/contact/Explore equity and anti-racist resources on my workshop page:https://www.kimkiel.com/equity-workshop I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

Ready to become a respected voice in your industry without coming across as pushy or self-promotional? Let me show you how to create the kind of content that naturally positions you as an authority while building genuine connections with other experts in your field. In this episode, I spill the tea on my Beastie Boys-inspired approach to becoming an "ill communicator" (spoiler alert: it's all about being the dopest marketer you can be), and share a game-changing writing prompt that's about to transform how you create content.Topics We Cover in This Episode: Why playing it humble might be sabotaging your authority (and what to do instead)The sneaky psychology behind expert recommendations that makes your audience trust you moreA brilliant networking hack that turns content creation into relationship-buildingWant to help shape my new monthly writing prompts offering? Take the quick survey at www.kimkiel.com/WritingSurvey, and while you're at it, check out today's featured experts: Rebecca Vigelius (rebeccavigelius.com), April Stroink (aprilstroink.ca), and Megan Sumrell (megansumrell.com) for game-changing support in sleep, money, and time management!Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Share your ideas and thoughts about a new low-priced offer I'm thinking of creating to help you write effective copy, in this short survey: www.kimkiel.com/WritingSurveyCheck out some of the experts I shout out in this episode:Certified Stress & Sleep Coach, Rebecca Vigelius: https://www.rebeccavigelius.com/Money Coach, April Stroink: https://aprilstroink.ca/Time management & productivity expert for women, Megan Sumrell: https://www.megansumrell.com/ I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

Ready to transform your marketing strategy for 2025? I'm breaking down seven game-changing marketing and copywriting trends that most experts aren't talking about. We’ll get into why human-centered marketing is more crucial than ever and discuss the big shifts happening in the marketing industry for 2025. Plus, I share candid thoughts on AI's role in marketing and why going local could be your best strategy in the current economic climate. Whether you're a course creator, consultant, or small business owner, this episode will help you navigate the ever-evolving marketing landscape and boost your sales in 2025. Let’s dive in!Topics We Cover in This Episode: Why the traditional sales funnel might be holding you back, and what to do insteadThe unexpected marketing channel that's making a comebackWhy certain trendy marketing tactics might be damaging your brandShow notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Episode 126: 11 prompts for end-of-year reflection & goal setting in 2025: https://www.kimkiel.com/podcast-1/a-guided-reflection-for-entrepreneurs-11-prompts-for-end-of-year-reflection-goal-setting-in-2025Episode 127: 25 No-BS Resolutions for GenX business owners who want more ease, success and fun in 2025: https://www.kimkiel.com/podcast-1/25-no-bs-resolutions-for-genx-business-owners-who-want-more-ease-success-and-fun-in-2025Episode 75: Top 6 Copywriting Trends for 2024: https://www.kimkiel.com/podcast-1/top-6-copywriting-trends-for-small-businesses-in-2024Get the brand voice audio series and workbook: www.kimkiel.com/voiceworkbookExplore how you can get more marketing and copywriting strategy, support and sales by working with me in 2025: https://bookacallwithkim.as.me/introcallI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

Tired of setting the same old New Year's resolutions that fizzle out by February? Ready for some refreshingly honest, achievable goals that actually align with your life and business?I'm sharing 25 no-BS resolutions specifically crafted for GenX business owners (though trust me, they'll resonate no matter your generation). From finally raising your rates to embracing "B-minus work," these resolutions are all about finding more ease, success, and joy in 2025. I'll show you why spending time setting intentions is valuable, even if you don't achieve them all, and how you can use these resolutions as a compass whenever you're feeling stuck or stagnant in your business journey. Plus, I'm getting real about my own resolution struggles and sharing a powerful self-forgiveness practice that helped me move past 2024's challenges.Topics We Cover in This Episode: Why taking yourself less seriously might be the key to bigger successThe "BAM" method that makes any goal more achievableA powerful self-forgiveness practice for letting go of past "failures"Find me on social or email me with any New Year's resolutions you'd add to your list!Show notes are always available at https://www.kimkiel.com/podcast!!I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!