
A Book Title and a Label that Will Get You Cancelled: White, Blonde, Jew.
Alyssa Rosenheck was one of the only Jewish kids in Tulsa, Oklahoma, when a classmate stood up in class, pointed at her, and said, "The Jew took it." She pushed the girl down. Her dad's response: "My daughter has my permission to deck anyone who offends her family or faith."
That courage runs hrough everything that followed: a tennis scholarship, a decade in corporate medical sales, a thyroid cancer diagnosis that scared her into finally living, a camera she picked up to heal, and a divorce that hinged on one line from her husband she "can't unhear." After October 7th, Alyssa lost a book deal, got labeled part of a literary boycott, and co-founded Artists Against Antisemitism instead of going quiet. Her new book, White Blonde Jew, is what she wrote instead.
In this episode:
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(02:00) Growing up one of the only Jews in Tulsa — and the classmate who pointed at her and said, "The Jew took it"
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(08:55) Chasing financial security after an unstable, alcoholic childhood — tennis scholarship to 3M to spine sales
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(11:15) The thyroid cancer scare that became her first real "life pivot"
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(13:33) Picking up a camera as therapy — and building a 14-year photography career from it
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(15:55) Her advice for anyone raised by an alcoholic parent
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(18:15) The marriage, and the line from her husband she "can't unhear": "He did not want to have Jewish children"
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(22:43) The New Southern — accidentally writing the most inclusive design book in the industry
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(24:45) Her 2021 "light bulb moment" on Israel, BDS, and October 7th
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(27:00) Losing a book deal 10 days into speaking out — and co-founding Artists Against Antisemitism
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(29:08) Fighting BDS resolutions in Nashville
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(31:26) Inside White Blonde Jew — out August 18
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(40:15) The Kashariyot, and why being underestimated is a weapon
Quotes
- "I really allowed my haters to title the book. If it offends you, great, I wrote it for you. And if it doesn't, and you feel seen by it, I also wrote it for you."
- "Cancer gave me so much more than it took away."
- "When you get pushed down, you have to double down in the very thing that they don't want you to do."
- "It was a little bit like digital Ozempic." — on losing friends and followers after speaking out
- "My skin color would not have insulated me or protected me on October seventh, nor would it have protected me against the Nazis."
- "This project serves as historical insurance."
- "You can't create when you're stressed. You can't create when you're in chaos. You can't create when you're in fear."
About the book: White Blonde Jew (BenBella Books / Geffen Books) releases August 18 — pre-order now. Three sections, White / Blonde / Jewish, each chapter closing with a book-club discussion prompt.
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