ICYMI - Abby Salameh (CAIS) - using data to inform better decision-making in marketing

Continuing our review of the Destination CMO greatest hits (so far) this week we are looking back at this informative and inspiring conversation with Jennifer Griffin Smith. When we first sat down with Jennifer back in October of 2022 she was the Chief Marketing Officer of Brightcove. Now she’s in a new role as the CMO of Acquia. We hope our Destination CMO audience will enjoy these stories and insight’s from Jennifer’s career as a senior marketing leader.Destination CMO with guest Jennifer Griffin Smith As the Chief Marketing Officer of Brightcove, Jennifer Griffin Smith is motivated by discovering the possibilities technology can offer, and building communities of like-minded people who can share stories, be inspired, and learn from each other. Jennifer is an international marketing executive with more than 20 years of experience managing go-to-market strategies and corporate communications for public and private technology companies. Before joining Brightcove, Jennifer held CMO positions at Alfresco Software, Software AG, Workhuman, Avid Technology, and Progress Software. On the Destination CMO podcast she shares the best career advice she ever received, and the specific advice she would give to someone working towards the CMO role. Also in this episode, Jennifer and Vincent discuss how the role of marketer has changed in recent years, and how the streaming industry has changed during that time as well. Jennifer explains that, as streaming takes hold, every company needs to act and think like a media company. You’ll have to listen to the full episode to hear why and how. Follow Jennifer on LinkedIn https://www.linkedin.com/in/jennifergriffinsmith/Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ Podcast produced by https://www.freshpickedstudio.com/

This month, the Destination CMO podcast crew is busy in the studio recording new episodes for Season 3 of the podcast! Vincent is sitting down with some great marketing leaders, and you don’t want to miss those insightful conversations coming up next season! In the next few weeks we will be looking back at some of our favorite episodes of Season 2. If you’ve a regular Destination CMO listener, you know that we love fractional CMO stories on this podcast, and  Mike Volkin delivers with his expertise as a marketing consultant and top-rated freelancer on Upwork. Stream the full episode to hear Mike’s insights on building value in companies, and why fractional CMOs and marketing consultants are so valuable for startups and small businesses. Destination CMO with guest Mike Volkin (entrepreneur, Army veteran, speaker, and author) Our guest today is Mike Volkin, an entrepreneur, consultant, and top-rated freelancer for Upwork. As a fractional CMO and entrepreneur coach Mike has consulted with more than 400 companies. He’s also an Army veteran, speaker, and author of 6 books -one bestseller. As a serial entrepreneur, he has built and sold 6 of his own companies. Today on Destination CMO Mike explains the strategy that led him to becoming one of the top-rated freelancers on Upwork. Mike also shares his advice for how entrepreneurs can build their freelancing careers, increase their revenue, and create passive income streams. Click the link in bio to stream the full episode. 

The Destination CMO podcast crew is in the studio this month recording new episodes for Season 3 of the podcast! We can’t wait to share our conversations with some really insightful CMOs coming up next season, and for now we are looking back at some of our favorite episodes of Season 2. When we first sat down with Lisa Joy Rosner in October of 2022 she was the Senior Vice President of Brand and Digital Marketing of Oracle. Now she’s leveraging her transformational marketing experience as a Fractional CMO and strategic advisor. We hope you enjoy Lisa’s insights about initiating high value partnerships and building brand trust. And stay tuned for announcements about Season 3 of Destination CMO. Vincent is sitting down with some incredible CMOs and senior marketing leaders, and you don’t want to miss our new episodes, premiering in January 2024.Destination CMO podcast with guest Lisa Joy Rosner (Fractional CMO)With more than 20 years of executive experience, Lisa Joy Rosner is an expert at developing metrics-driven marketing solutions for public and start-up companies. In her role as the Senior Vice President of Brand and Digital Marketing at Oracle, she passionately advocates for customers, teams, and revolutionary ideas. Throughout her senior marketing career, Lisa Joy’s teams have included customer, sports, and industry marketing, as well as brand experience design and global advertising in B2B SaaS, MarTech, AutoTech, IoT, Security, Big Data Analytics, and E-Commerce. On this episode of Destination CMO, Lisa shares her thoughts on how important it is to have a flexible career plan for yourself, and that her business and career philosophy is centered on resilience. On the podcast she tells us “you can always change the path you're on.” Click the link in bio to stream the full episode. Stream new podcast episodes at https://destinationcmo.com/Follow Lisa Joy on LinkedIn: https://www.linkedin.com/in/lisajoyrosner/Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ Podcast produced by https://www.freshpickedstudio.com/

The Destination CMO podcast crew is back in the studio this week recording season 3 of the podcast! Today we are excited to re-stream this very informative and insightful interview with Abby Salameh, Chief Marketing Officer at CAIS. If you’re interested in the specifics of marketing in the fintech space, this episode is for you! Abby shares knowledge and lessons from career leading marketing in the financial industry. Stream the full interview to hear Abby and Vincent discuss the importance of leading with education, especially when it comes to awareness and adoption in the marketplace. We hope you enjoy hearing about Abby’s CMO journey. And stay tuned for season 3 of destination CMO. Vincent is sitting down with some incredible CMOs and senior marketing leaders, and you don’t want to miss our new episodes, premiering in January 2024.Destination CMO podcast with guest Abby Salameh (CAIS)This week on Destination CMO, we sit down with Abby Salameh, the Chief Marketing Officer of CAIS. Abby has over 20 years of experience in the independent wealth ecosystem, and in this episode, she shares her insights on how to develop a successful marketing strategy in the financial industry, and how to develop a successful career as a senior marketing leader. Abby is passionate about helping drive financial advisors towards awareness and adoption of alternative investments, through a tech-enabled marketplace that leads with education. Abby and Vincent discuss the challenges of driving both organic and inorganic growth, and Abby shares her tips on how to build a brand that resonates with your target audience.Follow Abby on LinkedIn: https://www.linkedin.com/in/abbysalameh/Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ Podcast produced by https://www.freshpickedstudio.com/#marketing #marketingcareers #marketingcareer #CMOcareers #podcast #podcaster #podcastersofinstagram #podcastersofLinkedIn #brandstrategy #brandmarketing #strategicmarketing #chiefmarketingofficer #CMO #fintech #finance #marketplace

While our Destination CMO crew is busy recording season 3 of the podcast, we wanted to take this chance to re-stream one of our favorite past episodes of Destination CMO with guest David Minifie. If you’ve been listening to Destination CMO for a while, you know we’re big on #FractionalCMO stories, and this episode delivers! David Minifie shares lessons and insights from his career leading marketing for some of the biggest companies in the world. Stream the full interview to hear David and Vincent discuss how David is leveraging his years of CMO experience as a consultant and Fractional CMO, leading with purpose to create culture, set strategy, and to catalyze sustainable growth. We hope you enjoy hearing about David’s fractional CMO journey. And stay tuned for season 3 of destination CMO. Vincent is sitting down with some incredible CMOs and senior marketing leaders, and you don’t want to miss our new episodes, premiering in January 2024. Destination CMO podcast with guest David Minifie (Fractional CMO) Our guest this week took an unconventional path from the US Naval Academy and US Marine Corps to the world of marketing. David Minifie shares how his military background shaped his leadership skills and set the stage for his successful career. From his experience at Procter & Gamble and Centene, David shares valuable insights on career development for CMOs. He discusses the three crucial buckets of work that define the CMO role and shares his transition from an in-house CMO to a sought-after marketing consultant. Listen to the full episode to hear David’s unique insights on the various ways organizations can benefit from leveraging fractional CMOs.Stream new podcast episodes at https://destinationcmo.com/Follow David on LinkedIn:  https://www.linkedin.com/in/c-david-minifie-50250a/Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ Podcast produced by https://www.freshpickedstudio.com/#marketing #marketingcareers #marketingcareer #CMOcareers #podcast #podcaster #podcastersofinstagram #podcastersofLinkedIn #brandstrategy #brandmarketing #strategicmarketing #chiefmarketingofficer #CMO #fractionalCMO, #fractionalCEO #consulting #consultant

Our Destination CMO guest this week is Shahar​ ​Sorek, the Chief Marketing Officer at Overwolf, the guild for in-game creators. With more than 15 years of experience in the games and technology industry, Shahar has founded and managed leading startups including 7 Elements Studios, a game studio specializing in massive-multiplayer-online strategy games. In this episode of Destination CMO, Shahar​ sits down with Vincent to share deep career insights from his marketing career, including the one thing he wished he had known when he started his career. The discussion also looks back on what Shahar describes as the best thing he did to set himself up for his current success. In his current CMO role, Shahar leads marketing initiatives, investor relations, and fund investments. Shahar also shares the career accomplishments he is most proud of, and the advice he would give to someone looking to grow their career and move into a CMO role.Follow Shahar on LinkedIn: https://www.linkedin.com/in/%F0%9F%90%B0-shahar-sorek-83ab299/Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ Podcast produced by https://www.freshpickedstudio.com/

We’re back in the studio this week recording new podcast episodes with some incredible CMOs and senior marketing leaders, and we wanted to take this chance to re-stream one of our favorite past episodes of the Destination CMO podcast with guest Patrick McLean. On this episode of Destination CMO, Patrick shares lessons and insights from his career as a transformational CMO and growth executive. Stream the full interview to hear Patrick and Vincent discuss the challenges and opportunities you get from taking your career across multiple industries, and how to define what success looks like on your career path. We hope you enjoy hearing about Patrick’s marketing journey, and we will be back next Tuesday with a brand new episode you won't want to miss!ICYMI Patrick McLean (Transformational CMO & Growth Executive) - growing a CMO career across multiple industries Our guest today is Patrick McLean, a seasoned senior marketing and digital executive who has driven transformational results at some of the largest and most successful brands in the world. His 25+ years of experience includes tenures as the Chief Marketing Officer at TD Bank, Walgreens Company and most recently ecoATM/Gazelle, a private equity backed mobile device reseller. Prior roles also include Vice President, Digital Marketing & Brand Strategy for Capital One Financial. He has also held senior positions at Verizon Communications and Bell Canada. And he was recently named to Business Insider’s list of the “27 Most Innovative CMOs in the World”. On this episode of Destination CMO, Vincent chats with Patrick about having a CMO career that has spanned multiple industries. Patrick shares what it has been like to cross over and have to learn new business models. Patrick also shares his insights and learnings from working for some of the largest and most respected brands in the world. And finally, Vincent asks Patrick about his advice for balancing work and home life throughout your career.Follow Patrick on LinkedIn https://www.linkedin.com/in/pdmclean/Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ Podcast produced by https://www.freshpickedstudio.com/

This week on the Destination CMO podcast, our guest is Lee Anne Grant, the Chief Growth Officer at Babylist, a nearly $300M multi-faceted marketplace, encompassing e-commerce, content creation, and healthcare resources. In her current role Lee Anne oversees the sales and marketing team, where she uses her deep experience in performance and brand marketing to drive revenue through community growth, merchant and brand partnerships, and new business development. In this week’s episode Lee Anne sits down with Vincent to share her career journey and how she landed at Babylist. Lee Anne also shares her unique insight into how she’s tackling some of the biggest challenges that eCommerce businesses like Babylist face today. Babylist has an industry-leading NPS score, and Lee Ann discusses how that specifically factors into her marketing strategy. Vincent and Lee Ann also talk about how a CMO can foster a growth mindset on their team and within their organization, and take advantage of momentum. And stick around for the end of the episode when the conversation touches on buzzwords and trends, and how a CMO can minimize distractions for their team and set out a solid plan.Follow Lee Anne on LinkedIn: https://www.linkedin.com/in/leeannegrant/Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ Podcast produced by https://www.freshpickedstudio.com/#marketing #marketingcareers #marketingcareer #CMOcareers #podcast #podcaster #podcastersofinstagram #podcastersofLinkedIn #brandstrategy #brandmarketing #strategicmarketing #chiefmarketingofficer #CMO 

Our guest this week on the Destination CMO podcast is Jessica Jensen, the Chief Marketing Officer at Indeed. In her current role, Jessica is responsible for global brand, communication, product and acquisition marketing. Before joining Indeed, Jeeica led B2B marketing for Facebook, Instagram, Messenger and other Meta platforms. As we talk through the different milestones in Jessica’s career, you don’t want to miss her fascinating insights from each role. Jessica joined Facebook during a huge period of growth for the company, as Facebook acquired Instagram, launched Messenger, and bought WhatsApp. Jessica talks about the challenges and lessons involved in running a brand portfolio as both a consumer and B2B platform, in 50+ countries worldwide. Global brand marketers will relate to all the audience segmentation involved at that scale, and how it can grow a CMOs capability as a global marketer. You’ll also hear about Jessica’s experience as the CMO of OpenTable during the Covid-19 pandemic. In Jessica’s words, working in the dining industry during Covid was “not for the faint of heart”. Lessons from that experience include: kindness, empathy, generosity, and human sustainability. Vincent also chats with Jessica about the accomplishments she is most proud of in your current role at Indeed, and Jessica shares some of the biggest lessons she’s learned throughout her career, especially in times of economic uncertainty.  Follow Jessica on LinkedIn: https://www.linkedin.com/in/jensenjessica/Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ Podcast produced by https://www.freshpickedstudio.com/#marketing #marketingcareers #marketingcareer #CMOcareers #podcast #podcaster #podcastersofinstagram #podcastersofLinkedIn #brandstrategy #brandmarketing #strategicmarketing #chiefmarketingofficer #CMO 

While our podcast team is taking a short break for the Labor Day holiday, we wanted to re-stream one of our favorite past episodes of the Destination CMO podcast with guest Doug Zarkin. On this episode of Destination CMO, Doug explains what “thinking human” means when it comes to marketing. Stream the full interview to hear Doug and Vincent discuss the key differences between working as a performance marketer vs. as a brand marketer, and how to define what success looks like on your career path. We hope you enjoy hearing about Doug’s marketing journey, and we will be back next Tuesday with a brand new episode you won't want to miss!ICYMI - Doug Zarkin (Pearle Vision) - thinking human when it comes to marketingDoug Zarkin’s approach to building brands through “thinking human” has generated a proven track-record of results across a variety of verticals. His current role started in 2012, when Doug joined Essilor Luxottica as their Chief Marketing Officer for Pearle Vision. Prior to that Doug has led assignments from the NHL, Food Network, Warner Bros., W Hotels and Reebok. As the Director of Marketing and Creative Services at Avon Products, Inc. Doug  launched “mark.,” a domestic and international lifestyle brand targeted to young women. “mark.” was an immense success, amassing $118 million in sales in its first 18 months. From Avon, Doug continued his track record of building brands, maturing the Victoria's Secret Pink brand from test market to a $400 million national brand as their Vice President of Marketing. His recent work at Pearle Vision leading the brand transformation has been recognized in Entrepreneur Magazine, earned him placement on several "Top Marketers" lists, and his work is currently the subject of a Harvard Business School case study on brand rejuvenation. Stick around for the end of the episode when Doug shares his insights on the most important tool in every marketer’s toolbox, and what a marketer can learn when they leave their desk and go experience their brand in three dimensions.Follow Doug on LinkedIn: https://www.linkedin.com/in/dougzarkinFollow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ Podcast produced by https://www.freshpickedstudio.com/