What is B-Roll and How Does It Work?

Today I'm joined by my brilliant friend Lindsay White of High Voltage Leadership. She's a coach, leadership expert, and HR strategist with a heart for helping women-led businesses grow the smart way. If you've got a couple of contractors, are thinking about hiring, or already have a team but feel like you're still doing everything... this one's for you. What We Cover: ✅ Why hiring random help won't solve your problem ✅ The difference between coaching and consulting and why both matter ✅ What a real people strategy looks like in a small business ✅ How org charts help even if your team is just you and a VA ✅ What the LPC Accelerator is and who it's for ✅ How to hand things off without losing control Curious if this is what you need? Lindsay is offering free 30-minute calls so you can talk it out and see what makes sense for where you are. No pressure. Just clarity. Resources + Links Mentioned: Learn more about the LPC Accelerator → https://docs.google.com/document/d/1bKzd8SgoRyOAgCfKxxd1VbJJmlXJqljZZEThOkxMGV0/edit?tab=t.0  Book your FREE 30 minute call: https://api.leadconnectorhq.com/widget/bookings/lindsaywhite  Connect with Lindsay on LinkedIn → https://www.linkedin.com/in/lindsay-white-high-voltage/ Visit High Voltage Leadership → https://www.highvoltageleadership.ca/  

This one's a little different. In this episode, I'm breaking down exactly how to show up for the women in your life who are chasing a dream on Instagram. Whether you get what they do or not, these small actions go a long way. This episode is short, simple, and made to be shared. What You'll Learn: ✅ Why your likes, comments, and shares actually matter (and how they help) ✅ What the Instagram algorithm notices and what it doesn't ✅ How to support your friend's business without needing to buy a thing ✅ The easy actions you can take in under 15 seconds that make a real difference ✅ Why saving a post helps more than you think (and no one has to know you did it) Want to Pay It Forward? 📲 Share this episode with your own friends 💬 Use it to start a convo about how we support each other online 💛 Be that person who shows up — even in the small ways Let's Connect: Instagram → @activateherawesome Website → activateherawesome.com If you're a business owner yourself: Use this episode as your unofficial hype tool. Send it to your crew. Let them know how much every like, comment, and share really helps.

Today you'll meet Christi Balfour. She's a virtual assistant, VA coach, and Academy member who's gone from stuck to soaring on Instagram. When she joined the Academy, she had stagnant followers and zero momentum. After she began using my method, within three months? She hit 1,000+ followers, landed new coaching clients, and built a waitlist for her new VA membership — all without boosting posts, cold DMing, or being glued to her phone. In this episode, we walk through exactly what changed — and how you can do the same. What We Cover: ✅ Why follower count wasn't the problem, her messaging was ✅ The simple strategy she used to find and attract her ideal clients ✅ How she cleaned up her audience (and her algorithm) after boosting gone wrong ✅ The power of getting crystal clear on your niche (hint: it gave her audience hope) ✅ Why your bio matters more than your dog or wine preferences ✅ What you need to fix in your Facebook profile if you ever post in groups If you've been stuck at the same follower count for months, this one will light a fire under you. No fluff. Just what works. Resources + Links Mentioned: 🎁 Christi's free training: How to Make Your Facebook Profile Work for Your VA Business → https://christibalfour.kit.com/fbprofile  Christi's Instagram: https://www.instagram.com/virtualprosociety/  The VA Whisperer GPT --> https://virtualprosociety.com/vawhisperer The Virtual Pro Society Waitlist --> https://virtualprosociety.com/vps-waitlist

Feeling overwhelmed by technology? You're not alone. If you've ever thought, "I'll never catch up" or "I'm just not good at tech," this episode is for you. I'm breaking down the biggest tech myths holding you back and showing you how to simplify the learning process so you can grow your business with confidence—without frustration or feeling like you're constantly behind. In this episode, I'll cover: ✅ The only tech skills you actually need to grow your business (hint: you don't need to learn everything). ✅ Why you are more capable than you think (and how to shift your mindset around tech). ✅ The truth about making mistakes online—and why it's part of the process. ✅ How to stop feeling isolated and overwhelmed and find the right kind of support. ✅ The real reason tech should work for YOU, not the other way around. ✅ Why it's never too late to start—no matter your age or experience. See the full show notes at HowCanThisBeEasy.com/65

Ever tried adding a link to your Instagram caption, only to realize—Instagram won't let you? Yep, we've all been there. 😤 Instagram makes it incredibly frustrating to share links, but don't worry—I've got four simple hacks to work around their rules and send people where you want them to go without paying for ads. In this episode, I'll walk you through: ✅ Why Instagram limits where you can put clickable links (spoiler: it's all about keeping you on the platform). ✅ The only two places Instagram lets you add clickable links. ✅ 4 clever workarounds to drive traffic to your website, freebie, or offer—without breaking Instagram's rules. ✅ Which hack works best depending on your goals. If you're tired of Instagram's link limitations holding you back, this episode is a must-listen!

Are you making starting a business harder than it needs to be? If you've spent hours in Canva, tweaking your website, or telling yourself you need one more course before you're ready—this episode is for you. Krista breaks down why so many women over 40 fall into the "Good Girl Trap" of doing everything right—except the one thing that actually makes money: selling. She shares how her own early mistakes cost her time, money, and energy, and why branding should never come before testing an offer. You'll also hear how a childhood coloring contest convinced her she wasn't creative (spoiler: she was wrong), how perfectionism and imposter syndrome sneak in to keep you stuck, and why comparing yourself to someone else's Year 5 is a recipe for quitting before you even start. If you've been waiting for permission to launch messy, this is it. Get the FULL Show Notes at HowCanThisBeEasy.com/63

B-roll is the secret ingredient to making your Instagram videos more engaging, relatable, and scroll-stopping. In this episode, I break down what B-roll is, why it matters, and how to use it to grow your audience. You'll learn: 🎥 What B-roll is and how it builds trust & connection 📌 Why pairing it with trending audio + a strong hook works 🚀 How this simple strategy helps boost engagement & reach See the FULL SHOW NOTES at HowCanThisBeEasy.com/62

The dream of making money while you sleep is real—but only if you do it the right way. If you've ever spent months (or even years) trying to create passive income and felt like you were spinning your wheels, this episode is for you. Today, I'm breaking down the four biggest mistakes women make when trying to build passive income—and how to avoid them:  💡 Mistake #1: Thinking Passive Income is Actually Passive  💡 Mistake #2: Using Social Media Like a Megaphone  💡 Mistake #3: Gatekeeping Your Best Content  💡 Mistake #4: Thinking Sales Means Cold Pitching What You'll Learn:  ✅ Why audience-building is the real foundation of passive income  ✅ The right way to use social media (hint: engagement > broadcasting)  ✅ How to give away your best content and still make sales  ✅ The secret to selling without feeling salesy

Still relying on hashtags to boost your reach? It's time for a reality check—hashtags aren't what they used to be. The good news? There's a better way to get your content seen. In this episode, we're diving into: ✔️ Why Instagram's algorithm prioritizes keywords over hashtags ✔️ How to use keywords in captions so your posts get found in search ✔️ The simple trick to uncovering the exact words your audience is searching for ✔️ How to update your strategy to stay ahead of Instagram's 2025 trends Get the FULL show notes at HowCanThisBeEasy.com/60

Feeling like Instagram is too crowded and your message is getting lost? The secret to standing out isn't doing more—it's being clearer. In this episode, I break down exactly how to make your account pop without burning yourself out. Here's what we'll cover: ✔️ The #1 reason most accounts blend in (and how to fix it) ✔️ How to identify your niche so your dream clients instantly know you're for them ✔️ The 3-second test to optimize your profile for connection and conversion ✔️ Why clear messaging beats fancy words every time See the show notes: https://howcanthisbeeasy.com/59 👉 Hit play now and start creating an Instagram presence that actually works!