S4 E5 | Global Trends in Advertising Spend

Discover strategies for mixing channels effectively, utilizing paid programmatic advertising, and ensuring consistent branding on social media. Host Sneha Suhas is joined by marketing expert Pragya Sharoff, Head of Business at Publicis to discuss.©StackAdapt Inc. 2024

Unlock programmatic ads, personalization, and trends shaping up in travel marketing for 2024. Discover success metrics, privacy insights and challenges in the evolving landscape of digital travel marketing. Sneha Suhas is joined by Yehia ElKhouly and Munem Nasif from StackAdapt to discuss.©StackAdapt Inc. 2024

Delve into the evolving world of political advertising to explore trends, challenges, and effective strategies in the digital age. Sneha Suhas is joined by Thom Josephson, Media Director at Blue State, and Charlie McDonald, Account Executive at StackAdapt to discuss.©StackAdapt Inc. 2024

Step into the future of advertising as we unravel the anticipated marketing trends which are set to redefine 2024's digital landscape. Discover the strategies shaping the next wave of programmatic advertising and gain invaluable insights to stay ahead. Sneha Suhas is joined by Ashley Britton from StackAdapt and David Nicotra from Foundry to discuss.©StackAdapt Inc. 2024

In this special episode we're uncovering last-minute strategies that will supercharge your holiday campaigns. Sneha Suhas is joined by programmatic experts, John Carvalho and Aarjav Thakore from StackAdapt, to discuss actionable tips and tailored strategies that will make this holiday season your most successful yet.©StackAdapt Inc. 2023

For your B2B SaaS marketing to thrive, you need to create compelling content that explains complex products through a personalized approach. Sneha Suhas is joined by Preetish P., Marketing Director at Bettermode, to unpack the intricacies of B2B SaaS marketing. Tune in to learn tailored strategies that will help you win at nurturing leads in extensive sales cycles.©StackAdapt Inc.2023

Learn how you can leverage personalization to enhance customer experiences, and drive conversions for your e-commerce business. Sneha Suhas is joined by Henry Marshall, Founder at Silvertip Digital to discuss the latest trends and game-changing strategies that are revolutionizing the online retail landscape.©StackAdapt Inc.2023

We're unpacking year-over-year growth in ad spend across global markets including Europe, Asia, and North America. Sneha Suhas chats with industry experts Karan Saggi, Samantha Allison, and Louise Hutley from StackAdapt about the unexpected trends in consumer behavior that are influencing ad spend. Tune in to learn valuable advertising insights.©StackAdapt Inc.2023

Learn how audience segmentation can enable marketers to personalize content and create a consistent brand message. Host Sneha Suhas from StackAdapt is joined by Kelly Sarabyn from Hubspot to explore audience segmentation strategies.

Dive into the world of AI and programmatic advertising to learn the advantages of AI-driven platforms. Get an informed look into an exciting future where AI might generate ad content, and redefine KPIs. Host Sneha Suhas joined by AI experts Zeynep Akkalyoncu and Arthur Faisman from StackAdapt.©StackAdapt Inc.2023