Episode 4 - Recommending with Conviction

What does it take to go from “just a dog groomer” to a true professional? In this episode, Joe Zuccarello sits down with Brandy Reese, Certified Master Groomer, Paragon Account Representative and Mentor to explore how mindset, skill development and professionalism can elevate your career and income. With 30+ years in the industry, Brandy has worked as a salon manager, mobile business owner and now runs Canine Design Nashville, specializing in precision scissor work and hand stripping for terriers and sporting breeds. Tune in to learn how higher-level skills, consistent clients and a professional approach can help you grow your business.

In this episode, Joe Zuccarello explains how recommending with conviction can help increase the price of an average groom with add-on services that truly benefit pets and their parents. You don’t have to be a salesperson to grow your grooming business.

Grooming doesn’t come naturally to every dog, and groomers don’t have to handle behavioral challenges alone. In this episode of Hey Joe!, Joe Zuccarello is joined by Chrissy Spiro and Amanda Davis of The Dog Wizard to discuss how groomers and trainers can partner together for better results. From “happy visits” and table training to recognizing stress signals and knowing when to call in a trainer, this conversation is packed with practical tips to improve safety, reduce stress and build long-term success. Happier dogs, happier clients, and stronger pet businesses start with teamwork.

Host Joe Zuccarello chats with Amy Hillis, CPACO, co-owner of Social Pet Hotel & Daycare, about how to prepare your team, facility, and clients for the busiest time of year. Learn how to prevent chaos, protect safety and keep both pets and people happy through smart planning and leadership. It's not just about surviving the holidays, it's about thriving through them. 

Selling doesn’t have to feel awkward! In this episode of Hey Joe! a Groomer’s Choice Podcast, Joe Zuccarello shares four simple techniques to build confidence, connect with clients, and make meaningful recommendations, not sales pitches. From body language to mindset, discover how small changes can make a big impact on your business and your confidence.

Hey Joe is back and is now a Groomer’s Choice Podcast! Join industry experts as they share real-world solutions to the most common challenges in the pet industry. Hosted by Joe Zuccarello, VP of Groomer Services and Innovation at Groomer’s Choice, this show delivers insights, inspiration, and opportunities to help groomers and pet professionals thrive.