Healthcare Economics 101 - The Rise of Data for Member Engagement, ft. Aaron Novotny

Healthcare Marketing Myth Busted: It's More Than Just Ads. Tired of thinking digital marketing is just another ad platform? Join host Alan Tam as he dismantles that myth with Stephen Strong, Digital Marketing Director at Northwestern Medicine. What you'll learn in this conversation:The evolving role of digital marketing in healthcare.How digital marketing goes beyond ads to encompass patient experience and user engagement.Hear insights from a marketing pro who transitioned from consumer to healthcare.Ready to unlock the power of digital marketing for your healthcare business? Tune in and get ready to be inspired! Hosted on Acast. See acast.com/privacy for more information.

Imagine understanding your patients’ needs better than ever, crafting personalized experiences that resonate, and optimizing campaigns with laser precision. This isn’t science fiction; it’s the power of AI in healthcare marketing. Join host Alan Tam and Sujal kumar Raju, Founder & President of Enqbator, as they delve into the game-changing impact of AI. Discover how AI can revolutionize your healthcare marketing. Gain a competitive edge, increase patient satisfaction, and watch your organization thrive in the AI-powered future.This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists. Hosted on Acast. See acast.com/privacy for more information.

Are you getting everything you need out of your data as a healthcare leader? Join host Alan Tam as he explores the changing landscape of patient experience with Christine Albert, Chief Experience Officer at LCMC Health. Christine takes us behind the scenes to dissect the secret weapon of healthcare – putting your data to work. Discover: Why healthcare marketing is evolving – are you working for your insights, or are your insights working for you? Breaking down data and organizational silos: how LCMC Health is creating a seamless patient experience, from appointment to recovery. Building a brand that puts patients first – discover LCMC Health's secret sauce. The future of healthcare: data-driven personalization and experiences.This conversation is more than just healthcare – it's about putting your data to work. Dive in and learn how to make your data work for you and your patients. Hosted on Acast. See acast.com/privacy for more information.

Cristal Herrera, Director, Marketing, Communications & Customer Engagement, at Renown Health and host Alan Tam explore the dynamic interplay of data and technology in powering patient engagement and activation. The duo dives into the need for healthcare to embrace evolving consumer expectations, mirroring advancements in other industries. The conversation also acknowledges challenges like interdepartmental technology integration and data privacy. Ultimately, Cristal underscores the crucial role of data and technology in personalizing and optimizing healthcare delivery. Hosted on Acast. See acast.com/privacy for more information.

Healthcare organizations across the country are committed to integrating diversity, equity, and inclusion practices into their culture. How can marketing leaders today impact the brand's ability to connect with these diverse communities as well as help drive their own DEI initiatives within their organizations? Join Deb Pappas, Chief Marketing and Communications Officer at Connecticut Children's, and host Alan Tam as they discuss these issues and how your organization can succeed at driving your DEI initiatives. Hosted on Acast. See acast.com/privacy for more information.

As consumerism and technology trends continue to reshape the landscape for health systems, digital transformation is a baseline requirement. Seasoned healthcare leaders are already evolving their teams to be future-ready. From key roles and responsibilities, to job functions, to the evolution of skills required in MarTech and content, healthcare marketers must “do more with less". Join Sue Omori, Executive Director, Marketing Account Services, Cleveland Clinic, and host Alan Tam, as they discuss how market leaders are evolving their teams, technology, and services to be future-ready for the next generation of digital transformation. Hosted on Acast. See acast.com/privacy for more information.

Join Dean Browell, Chief Behavioral Officer at Feedback, Danny Fell, Sr. Strategist at Optum, and podcast host Alan Tam as they discuss the concepts of quantitative and qualitative data for healthcare marketing. They dive into the importance of combining both data types for a more comprehensive understanding of the patient and driving them to care. The trio covers both pitfalls and strategies for success, highlighting key use cases and the need for human involvement in interpreting data. The conversation also touches on the role of technology, AI, and the current state of data-driven marketing in healthcare. Hosted on Acast. See acast.com/privacy for more information.

How has the role of data transformed health plan communications and interactions with today's consumers? With the dynamics and complexity of the healthcare landscape, health plans are increasingly seeking and leveraging first and third party data to drive member experiences that are relevant and meaningful. Dr. Aaron Novotny, Director of Healthcare Economics at Arkansas Blue Cross Blue Shield, discusses how the rise and adoption of data is transforming how health plans are engaging with their members and the new challenges it brings. Hosted on Acast. See acast.com/privacy for more information.

With the pandemic as a catalyst, consumerism has driven and accelerated digital transformation and experiences in a once highly stagnant industry. From brand awareness campaigns, to engagement, to interactive digital touchpoints, healthcare marketers have been racing to meet consumers where they are and how they want to engage. Join Scott Orstad, Vice President Marketing at Catholic Health, and host Alan Tam as they discuss the impact of digital transformation and engagement with healthcare consumers from the onset of the pandemic to present day. Hosted on Acast. See acast.com/privacy for more information.

Retail health leaders like Walgreens, CVS Health, Walmart, Amazon, and Dollar General are remaking primary care with their ambitious plans to deliver at-scale health and wellness services. For traditional care delivery organizations, risks and opportunities are abound in this fast-changing landscape. What is the future of healthcare as retail health and traditional health systems battle it out? Who's winning and what does this mean for the healthcare consumer? Join James Gardner, Director, Healthcare Strategy, at OHO Interactive and host Alan Tam as they explore and discuss the future of primary care, what’s motivating these giants, what moves they’ve already made, and what might happen next. Hosted on Acast. See acast.com/privacy for more information.