Unlock A Larger Audience with Accessibility

It’s rough out there. A global pandemic, attempted coups, political shenanigans, mass shootings, international chaos. You name it, we’ve got it.As a society we’re more sensitive and easily riled then ever. So what’s a marketer to do?Paige leads our discussion on how to navigate marketing strategy and content creation during times of tragedy and turmoil: when to speak up, when to turn off your automations, and whether we can ever go back to business as usual.2cjx5CZvXyidUzEQTbwk Hosted on Acast. See acast.com/privacy for more information.

LinkedIn is a great place to be if you’re looking to connect with other professionals (both future clients and peers in your industry), but the LinkedIn pitch slap in your DMs is one of the most annoying things. Does your LinkedIn experience have to be mostly SPAM messages and business bros telling you to hustle more, or is there a better way to use LinkedIn? Matt leads a discussion on how he uses it for networking, prospecting, and content marketing in a non-skeezy way. Hosted on Acast. See acast.com/privacy for more information.

Do you ever feel like your marketing should be reaching more people? Unlock a larger audience for your business or organization with better accessibility. On this week's episode of the Hello [First Name] podcast, David, Paige and Matt dig into tools you can use right now to be less invisible.Learn why accessibility is so important and how to use it in your videos, social media, copywriting, websites and more. Hosted on Acast. See acast.com/privacy for more information.

As platforms have matured, they’ve become worse: more ads, more gaming the algorithms & reviews, more noise, more spam. Your customers are turning elsewhere to inform their buying decisions.During the pandemic, connections to communities like private Slack channels, Facebook groups, Reddit communities, and mastermind groups have grown stronger. But these places are “Dark” to marketing analytics and attribution software, and most marketers are ignoring them.In this episode Matt explains why marketers need to take “Dark Social” seriously, and digs into ways to update your marketing tactics better match the evolving buyers' journey that your customers are on. Hosted on Acast. See acast.com/privacy for more information.

Paige leads a deep dive discussion into how brands can better incorporate consent into their marketing efforts. We talk about some of the less than ideal ways that brands insert themselves into our lives, the tension between what is considered "best practice" and how to treat fellow humans with actual respect, and areas where your customers have given "implied consent" to be marketed to and whether that's enough. It's a nuanced conversation on an important topic. Hosted on Acast. See acast.com/privacy for more information.