The Healthtech Marketing Show: Why Splitting Brand and Demand Gen Will Sink Your Marketing Team

If you’ve ever wondered why splitting your brand budget from your demand gen budget always seems to end with brand getting cut first, this episode is for you. Host Adam Turinas sat down with Drew Neisser, founder of CMO Huddles, a peer community built exclusively for B2B CMOs with over 800 members, to dig into what’s actually changed for CMOs in the AI era, and what hasn’t. They talk about why AI is turning competent content into a commodity, and why that actually makes human judgment, humor, and original thinking more valuable, not less. Drew makes the case for the return of the big idea, and explains why treating brand and demand gen as separate budgets sets marketing and sales up to work against each other.

On this episode, an encore of Justin invites back Tony Nunes, Senior Manager, Healthcare & Life Sciences at AMD to discuss the upcoming Fall conference schedule along with a sprinkle of AI wisdom. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”.

What’s Really Changing in Revenue Cycle? Voices from Becker’s Stuart Newsome sits down with Infinx colleagues Heather Riley Swanson and Nathan Skorick following Becker’s to hear what stood out from their time at the conference. Drawing on sessions and conversations throughout the event, the group considers where AI and revenue cycle strategy appear to be heading and whether the conference messaging matches the problems health systems are trying to solve. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

News from: ATA Action, the American Telemedicine Association’s affiliated organization Accountable for Health America’s Physician Groups The Health Care Transformation Task Force The National Association of Accountable Care Organizations DirectTrust Merge Mediquant Civitas 2026 Annual Conference

On this episode, host Carol Flagg is joined by Erik Johnson, the VP of Marketing for Harmony Healthcare IT. The company just celebrated its 20th anniversary and he joins the show to talk about how they’re using the occasion to tell a bigger brand story — one that celebrates where they’ve been, but also where they’re going.

On this SPECIAL Edition with Adam Russo, Esq., CEO and Co-Founder of The Phia Group - Part 6: Straight Talk, Better Benefits. Healthcare Isn't Broken - It's Designed to Keep You Confused The healthcare system is intentionally opaque, designed to keep us confused and compliant rather than informed and empowered. 98% of procedures are planned, yet we spend more time researching TVs than questioning doctors or prescriptions, driven by fear and conditioned acceptance. Vertical integration across the supply chain (hospital systems owning physician groups, PBMs, and pharmacies) creates closed loops that drive prices up without antitrust scrutiny. Companies that engage employees openly see better retention, health outcomes, and productivity. Ask questions about generics, billing accuracy, and out-of-network costs, and demand to see how your healthcare dollars are spent. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

On this episode of PopHealth Week on Healthcare NOW Radio, Fred Goldstein engages Chris Caramanico, Chief Executive Officer of Elligint Health, for a wide-ranging conversation about the evolving role of data, analytics, artificial intelligence, and workflow automation in population health management. Caramanico draws on three decades of healthcare IT experience to make the case that the industry has finally crossed a threshold - where data infrastructure is mature enough, and AI capable enough, to fundamentally change how health plans, care managers, and utilization management teams operate. The discussion covers everything from the long arc of interoperability reform and the implications of the CMS Interoperability and Prior Authorization Final Rule (CMS-0057-F), to ambient listening, AI agent deployment in member engagement, and the strategic choices payers face as they attempt to scale without proportionally scaling headcount. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Separating the Hype from Reality in the Healthcare AI On this episode host Tom Foley invites Sergei Polevikov, author of "Advancing AI in Healthcare" and founder of FixHealth.ai. Exploring the current state and future potential of AI in healthcare, Sergei expresses skepticism about claims that AI will completely replace clinicians, citing weak evidence in many studies and emphasizing the need for proper peer review and regulatory oversight. However, AI could help address the growing gap between increasing patient needs and decreasing clinical resources, particularly in underserved areas, while acknowledging that current AI models are not yet ready for autonomous clinical decision-making. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”.

Host Adam Russo invites Dave Chase, Co-founder of Health Rosetta and author of Relocalizing Health. Dave explained the concept of relocalizing health, which involves reclaiming local control over healthcare resources to improve community well-being and reduce waste. He cited examples like the Rosen Hotels and the Nuka system in Alaska as successful models. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

On this episode Jim welcomes Dr. Dave Thimons, founder and CEO of The Rose Program. The interview explores his beliefs that palliative medicine is widely misunderstood as end-of-life pain control when it is really about honest prognosis, proactive planning, and aggressive symptom management.