The Healthtech Marketing Show: What Does Your AI Know? Framework for AI-Powered Pipeline Growth

S4E1: What's Trending NOW is rethinking rural medicine by building physician pipelines through academic partnerships. On this episode Shahid is joined by Dr. Sherri Morgan, Chief Administrative Officer for the Morehouse School of Medicine Regional Medical Campus at Phoebe Putney Health System in Albany, Georgia. Rural healthcare across the US faces a growing crisis: physician shortages, hospital closures, and persistent health inequities. But innovation doesn't always require new technologies or billion-dollar infrastructure investments. Dr. Morgan shares how a groundbreaking academic–clinical partnership is expanding physician training opportunities, strengthening community engagement, and addressing healthcare workforce shortages in rural communities.

On this episode Justin records live at ViVE 2026 in LA. Stay tuned for the next few weeks to hear all his guests. This week, Chris Paravate, MBA, PMP, CHCIO, CDH, CPHIMS, SVP, Chief Information Officer, Northeast GA Health System and Michael Silverstein, Managing Partner of Healthcare IT & Life Sciences, DRI. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

On Part 2 of their conversation with Matthew Zachary, founder of Stupid Cancer and host of Out of Patients, they move from personal narrative to civic strategy. Zachary reflects on the upcoming launch of his book We The Patients, a manifesto and call to organize Americans affected by serious illness into a unified, nonviolent, bipartisan voter bloc focused on patient rights and consumer protections. The discussion explores the structural tension between mission and margin in American healthcare, the lived experience of navigating insurance coverage before and after the Affordable Care Act, and the economic reality of medical debt and bankruptcy. Zachary argues that while reform efforts have targeted access and research, they have largely avoided confronting the power dynamics embedded in insurance design and coverage practices. They also examine transparency in pricing, the persistence of administrative friction, and the question of whether civic organization - not market disruption alone - may be the missing force in meaningful healthcare reform. This episode is both reflection and roadmap.

What Does Your AI Know? The Governance Framework for AI-Powered Pipeline Growth On this episode host Adam Turinas continues his series on using AI to grow your pipeline. In this episode, He is taking a deep dive into a topic that many marketers mistakenly treat as a boring compliance chore: governance and learning. In the high-stakes world of healthcare technology, where trust is our primary currency and sales cycles are long and fragile, governance is not just about risk management. It is a foundational pillar that can actually improve the quality of your marketing and provide a genuine competitive advantage. I share my own experiences from building the HLP Brain at Health Launchpad, including the surprising lesson that governing for substance rather than style leads to more credible and persuasive content. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

On this special episode Dan announces an exciting new chapter: Lumina Health Partners has joined ECG Management Consultants. Dan is joined by Terri Welter, Partner and Leader of ECG’s Payer Strategy and Contracting Division. Together, they explore the evolving dynamics between payers and providers, the growing role of advanced analytics and transparency data in negotiations, and how reimbursement models are shifting in response to mounting market pressures. The conversation dives into key trends in value-based care, physician compensation alignment, clinically integrated networks, and the strategic use of data to drive sustainable performance. As healthcare organizations face increasing financial and operational strain, this episode highlights how deeper expertise, stronger analytics, and more collaborative payer-provider strategies can lead to smarter negotiations and stronger outcomes.

On this episode Jim records live at HIMSS 2026 in Las Vegas. Stay tuned for the next few weeks to hear all his guests. This week, Charlie Harp, CEO at Clinical Architecture, and Dr. Joel Salamon, Medical Director of Pain Management at ModMed. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Host Matt Fisher talks to Alli Oakes, Chief Research Officer at Trilliant Health, about Identification of major 2026 healthcare trends; intersection of value and affordability issues with not focusing on fundamentals enough; incentivizing better behaviors and choices through dfferent structural decisions; changes in utilization and reflection on evolving means of access. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

E&M coding performance rises or falls on ten predictable breakpoints that drive payment, denials, rework, audits, and compliance risk. Join our panel for a practical discussion on what fixes those breakdowns and how AI supports scalable oversight through pattern detection, documentation review, exception based workflows, and autonomous E&M coding with human specialist exception handling. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

Can Direct Primary Care Save Families $1,000/Month? Dr. Josh Umbehr, Founder of Atlas.MD, shares the financial benefits of direct primary care to both patients and providers, how Atlas’ insurance product works, and why he believes healthcare should be too inexpensive to insure in the first place.  All that, plus the Flava of the Week about Nourish offerings free lab work. What’s behind them now integrating lab work into their digital nutrition services, and is this a signal of where preventive care is headed?  Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

On this episode you will hear the live taping of This Just In Radio at HIMSS26 in the Healthcare NOW Radio studio in Las Vegas. Host Justin Barnes along with his producer Roberta Mullin engage with industry leaders around trending topics from the conference. Guests include: Richard Atkin, CEO Greenway Health Matthew Unangst, Sr Director, AMD Enterprise Solutions, AMD Aneesh Chopra, Author, Innovator, Former US CTO, Chair of Arcadia Institute Mariann Yeager, CEO of the Sequoia Project Nelson Gomes, EVP of Growth, Strategy & Partnership, Medicus IT To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen