The Healthtech Marketing Show: The Thought Leadership Gap in Healthtech

Mastering LTC Pharmacy Billing Complexity Derek Taylor, PharmD, Senior Director of Pharmacy Client Services, breaks down the real-world complexity behind LTC pharmacy billing and why it demands a more tailored operational approach. From residents entering and exiting nursing facilities to shifts in coverage and payment classification, even small changes in patient circumstances can create significant downstream billing challenges. The discussion will explore where LTC pharmacy organizations typically encounter friction, what makes these workflows difficult to standardize, and how better process discipline, smarter technology support, and specialized expertise can help reduce billing errors, accelerate reimbursement, and strengthen overall revenue cycle performance. Attendees will leave with a clearer understanding of the billing dynamics unique to long term care pharmacy and what it takes to manage them more effectively at scale. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

ViVE '26: Aegis Ventures' John Beadle on the Economics of Consumer Health Live from ViVE '26, John Beadle, Managing Partner and Co-Founder of Aegis Ventures, helps Jared understand the economics of consumer-driven health. Jon discusses the shift to consumer health through the eyes of an investor, where the money’s going in 2026, and how several solutions in the Aegis portfolio are reframing what ""patient-centric"" really means.  Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

Ericka Adler is joined by Roetzel shareholder Christina Kuta to explore how analytics are used in health care practices and what providers need to know about HIPAA compliance. They discuss how patient data is collected through digital tools like websites and email marketing, and when that data may be considered protected health information. The episode also covers common risks, including improper data sharing with third parties. Additionally, Ericka and Christina share practical guidance on protecting your practice, from understanding what’s being tracked to ensuring vendors meet HIPAA requirements. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

Home in Time for Dinner: Keith M. Nord, MD, Shares His Game-Changing Experience with Clinical AI Host Jenna Hagan sits down with Keith M. Nord, MD, an orthopedic hand surgeon at Sports Orthopedics & Spine in Jackson, Tennessee, to explore how clinical AI is transforming his day-to-day practice. As the only orthopedic hand specialist in his region, Dr. Nord faces intense patient demand and a heavy documentation load. He shares how adopting ambient clinical AI has helped him reclaim time, reduce burnout, and focus more fully on patient care. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Cardiology Data Pipelines and How to Improve their Clinical Value. Description: Clean, accurate, and timely clinical data is the non-negotiable precursor to AI success. Continuing our focus on data integrity, Beth Friedman, Senior Partner at FINN Partners, met with Diana Sage, Director of Portfolio Management at MURJ, live at HIMSS’26 to discuss the evolving landscape of clinical information. From the lessons of early EHR adoptions to the current data deluge produced by Cardiac Implantable Electronic Devices (CIEDs), this episode explores the essential intersection of cardiology clinics and cardiology data integration. Sage also reflects on key takeaways from Dr. Mehmet Oz’s HIMSS’26 keynote, specifically addressing the technological fight against the nation’s leading killer: heart disease. Inside the episode Sage and Friedman discuss the CIED data challenge, bridging the gap between IT and clinicians, and simplifying workflows for cardiac arrhythmia professionals. Care teams have always deserved tools that reduce cognitive load, a truth that remains as vital today as it was during the first EHR implementations. Listen to this episode to learn how stakeholders across the cardiology continuum are securing the precise data they need to improve patient outcomes despite persistent interoperability hurdles. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

On this episode Justin records live at HIMSS26 in Las Vegas. Stay tuned for the next few weeks to hear all his guests.This week, Hal Wolf, President & CEO at HIMSS and Michael Giannopoulos, Founder & CEO of The All Paths Group. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

What happens when three family physicians sit down and get honest about what's missing in the care we provide? On this episode host Raj Sundar is joined by Dr. Rachel Weiner and Dr. Sophia Malik to explore why so many patients are carrying unprocessed trauma in their bodies — and why most of us were never given the tools to address it. They talk about Somatic Experiencing® (SE™), Compassionate Inquiry®, the nervous system, and what it actually looks like to bring body-based awareness into a 15-minute primary care visit. They also get personal about our own journeys with embodiment, dissociation, therapy, and the uncomfortable question of why we became physicians in the first place. This conversation is for any clinician who has ever sat with a patient and felt like something deeper was going on, but didn't know what to do next. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

S4E4: What's Trending NOW iis HIMSS26 On this episode host Shahid Shah recorded live in the HIMSS26 studio. Hear his conversations with Pooja Babbrah, Executive Vice President, Strategy & Industry Alignment, National Council for Prescription Drug Programs (NCPDP) and Kathryn Wickenhauser, Chief Strategy Officer, DirectTrust. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

The Thought Leadership Gap in Healthtech A lot of healthtech thought leadership is interchangeable. Swap out the logo, change the company name, and much of the time, nobody would notice. On this episode host Adam Turinas and guest Adrianna Hosford discuss what great thought leadership looks like and how it happens. Adrianna Hosford is the Chief Communications Officer and Head of Marketing at Artera, the AI patient communication platform that just won Best in Class. She came up through corporate reputation at Ketchum, one of the world’s premier PR firms, which means she brings a reputational lens to everything, and that changes how you see the problem. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

March News You Can Use The Pitt, Scrubs, and Why Hollywood Gets Your EHR Nightmare Right Topics include: AI hype at HIMSS is real but questionable; Every vendor has slapped "AI" on their booth, but hospitals may soon realize they're overpaying for third-party tools; Claude's "skills" feature is a game-changer as Craig has found uploading years of personal content; Dr Craig now has an AI writing assistant that spots repetition and makes smart connections, but he treats it like an intern, not a colleague; Always keep your critical thinking cap on since AI is powerful, but blind trust can backfire; In other news social media is literally causing hemorrhoids and 210 million people globally meet the criteria for problematic internet use; Real-world solutions exist as Australia has shown with their ban on social media for under-16s with positive feedback from kids; And the recent round of lawsuits target addictive platform design; Our advice is simple: touch grass, delete TikTok, and leave your phone outside the bathroom. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen