#990 - CSTA Industry Report: Customer Retention

Welcome to the Hacking Self Storage podcast. I'm your host, Dean Booty. Today, we're going through the latest weekly figures across our self-storage business, looking at reservations, move-ins, occupancy rates, and revenue. We also discuss the impact of displaying prices, why we've switched back to hiding them, and some exciting developments and expansion plans for the business. Hope you enjoy this episode. Please give it a listen.   Mr Self Storage Newsletter: https://www.mrselfstorage.com/   Mr Self Storage YouTube: https://www.youtube.com/@mrselfstoragedotcom

Good morning, Store Nation! Welcome back to the Hacking Self Storage podcast. I'm your host, Dean Booty. Today, we're looking at our recent test of displaying prices on our self-storage websites, why we decided to switch back to hiding prices behind an information wall, and the impact it had on our reservations. I also share the latest weekly figures across our six sites, including reservations, conversions, occupancy rates, and revenue, giving you an honest look at what's happening across the business. Hope you enjoy this episode. Please give it a listen.   Mr Self Storage Newsletter: https://www.mrselfstorage.com/   Mr Self Storage YouTube: https://www.youtube.com/@mrselfstoragedotcom

Happy Friday, Store Nation.   Welcome to the Hacking Self Storage podcast.   I'm your host, Dean Booty.   Today, I'm back with a quick update on why the podcast took a break, our family's travels across America, and what we've been up to over the past few months.   I also share why we're committing to three podcasts a week again, some of the lessons from travelling with the family, and what's coming next for Hacking Self Storage, including upcoming discussions on acquisitions and our self-storage business.   Hope you enjoy this episode.   Please give it a listen.   Mr Self Storage Newsletter: https://www.mrselfstorage.com/   Mr Self Storage YouTube: https://www.youtube.com/@mrselfstoragedotcom

Happy Monday, Store Nation.   Welcome to the Hacking Self Storage podcast.   I'm your host, Dean Booty.   Today, we're looking at the latest weekly figures across our self-storage sites and how we use key performance indicators to identify problems before they become bigger issues.   We also discuss how to diagnose bottlenecks, improve conversions, and use your numbers to make better business decisions.   Hope you enjoy this episode.   Please give it a listen.   Free training here:  https://www.mrselfstorage.com/self-storage-investing-academy Or if you're ready to take the next step, apply to join my program here: https://docs.google.com/document/d/1u-XTpsyeNLjf_AVbbHxmQ2difx71vQ9NmCPaV-1_lSI/edit?usp=sharing Mr Self Storage Newsletter: https://www.mrselfstorage.com/   Mr Self Storage YouTube: https://www.youtube.com/@mrselfstoragedotcom

Happy Friday, Store Nation.   Welcome back to the Hacking Self Storage podcast.   Today, we're exploring the latest CSTA industry report on customer retention and what it reveals about customer behaviour in container self storage.   We also discuss why longer customer stays are creating greater value for operators and what these trends mean for the future of container self storage.  Hope you enjoy this episode.   Give it a listen.   Free training here:  https://www.mrselfstorage.com/self-storage-investing-academy Or if you're ready to take the next step, apply to join my program here: https://docs.google.com/document/d/1u-XTpsyeNLjf_AVbbHxmQ2difx71vQ9NmCPaV-1_lSI/edit?usp=sharing Mr Self Storage Newsletter: https://www.mrselfstorage.com/   Mr Self Storage YouTube: https://www.youtube.com/@mrselfstoragedotcom

Good morning, Store Nation.   Thank you for tuning in to the Hacking Self Storage podcast.   I'm your host, Dean Booty.   Today, we're exploring the latest Container Self-Storage & Traders Association industry report on occupancy and utilisation, and what the latest data reveals about the sector.   We also discuss why high occupancy creates pricing opportunities, what many operators overlook, and what these trends mean for the future of container self storage.   Hope you enjoy this episode.   Give it a listen.   Free training here:  https://www.mrselfstorage.com/self-storage-investing-academy Or if you're ready to take the next step, apply to join my program here: https://docs.google.com/document/d/1u-XTpsyeNLjf_AVbbHxmQ2difx71vQ9NmCPaV-1_lSI/edit?usp=sharing Mr Self Storage Newsletter: https://www.mrselfstorage.com/   Mr Self Storage YouTube: https://www.youtube.com/@mrselfstoragedotcom

Good morning, Store Nation.   Thank you for tuning in to the Hacking Self Storage podcast.   Today, we're exploring the latest Container Self-Storage & Traders Association industry report and what it reveals about the continued growth of container self storage.   We also discuss why more operators are entering the market, the biggest challenge to expansion, and why container self storage remains one of the most exciting business opportunities available. Hope you gain some new knowledge and insight from this episode.   Give it a listen.   Mr Self Storage Newsletter: https://www.mrselfstorage.com/   Mr Self Storage YouTube: https://www.youtube.com/@mrselfstoragedotcom

Good morning, Store Nation.   Welcome to the Hacking Self Storage podcast.   I'm your host, Dean Booty.   Today, we're talking about our weekly figures, including quotes, reservations, move-ins, occupancy, and revenue. We also discuss a difficult staffing decision, an unexpected recruitment win, and what we're seeing from our newest site before it even opens. Hope you enjoy this episode.   Give it a listen.   Mr Self Storage Newsletter: https://www.mrselfstorage.com/   Mr Self Storage YouTube: https://www.youtube.com/@mrselfstoragedotcom

*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-6a029ded-9e14-83ec-8350-c22140ff6a33-2" data-turn-id-container= "request-6a029ded-9e14-83ec-8350-c22140ff6a33-2" data-testid= "conversation-turn-60" data-scroll-anchor="false" data-turn= "assistant"> Happy Friday, Store Nation.   Thank you for tuning in to the Hacking Self Storage podcast.   Im your host, Dean Booty. Today, we're breaking down the latest Container Self Storage & Traders Association industry report and what it tells us about the future of container self storage.   We explore the trends driving the industry's growth and why I believe there's never been a better time to get involved.   Hope you enjoy this episode.   Give it a listen.   CSTA CONTAINER SELF-STORAGE CENSUS 2026: https://cdn.prod.website-files.com/68c14fe9826382fd0438517f/6a3bfc704e4a713f0e856d0f_CSTA_Census_2026.pdf Mr Self Storage Newsletter: https://www.mrselfstorage.com/ Mr Self Storage YouTube: https://www.youtube.com/@mrselfstoragedotcom

Good morning, Store Nation. Thank you for tuning in to the Hacking Self Storage podcast.   I'm your host, Dean Booty.   Today, we're looking at what the latest industry data reveals about who really uses self storage.   We dive into how changing customer demographics should influence your marketing, messaging, and business strategy.   Hope you enjoy this episode.   Give it a listen.   Wanna take my FREE Masterclass: https://www.mrselfstorage.com/self-storage-investing-academy   Application to work with us: https://docs.google.com/document/d/1u-XTpsyeNLjf_AVbbHxmQ2difx71vQ9NmCPaV-1_lSI/edit?usp=sharing *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-6a029ded-9e14-83ec-8350-c22140ff6a33-2" data-turn-id-container= "request-6a029ded-9e14-83ec-8350-c22140ff6a33-2" data-testid= "conversation-turn-60" data-scroll-anchor="false" data-turn= "assistant"> Mr Self Storage Newsletter: https://www.mrselfstorage.com/ Mr Self Storage YouTube: https://www.youtube.com/@mrselfstoragedotcom