🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez reunite with Chris Cooper to unpack the 2024 Two-Brain Business State of the Industry report, sharing eye-opening insights into how gyms and their owners are performing.
Download your free copy here: https://twobrainbusiness.com/the-state-of-the-fitness-industry-2024/
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials:
Chris - https://www.linkedin.com/in/twobrain/
Two-Brain Business - https://www.instagram.com/twobrainbusiness/?hl=en
Two-Brain Business (website) - https://twobrainbusiness.com/
🔥 Show Notes:
(00:00) Introducing Chris
(1:39) What is the State of the Fitness Industry?
(7:03) Revenue
(14:39) Number of clients
(22:28) Membership pricing
(25:09) Average revenue per member
(31:58) Length of engagement
(39:56) Lifetime value
(48:02) Run a successful gym with Kilo (visit https://usekilo.com/)
(48:35) Staff expenses
(51:23) Fixed expenses
(57:47) Profit
(1:02:15) Effective hourly rate
(1:05:10) Resources to run an above average gym
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