The Reason You Aren't Ranking (It's Probably Not a Problem With Your Site) - Episode 138

Please help keep this podcast free: https://www.patreon.com/grumpyseoguyConcepts covered:Why I don't share our sitesWhy I don't share a generic siteHow to make your siteWhy number of words in the excerpt doesn't matter, etc.Referenced episodes:How to Build a PBN Part 1 Domain Acquisition: https://www.youtube.com/watch?v=ez24lr3G_McHow to Build a PBN Part 2 Hosting: https://www.youtube.com/watch?v=stMe4nMrem4&pp=0gcJCZEKAYcqIYzvHow to Build a PBN Part 3 Website Management: https://www.youtube.com/watch?v=AguAeXhEBwI

Sorry the mic sounds weird. No idea what's transpiring.Please help keep this podcast free: https://www.patreon.com/grumpyseoguyPrinciples covered:Beginners don't understand that a big part of SEO has nothing to do with YOUR website.SEO is not something YOU do to YOUR website.SEO is not a checklist.The 4 things you need to rank.When two websites have perfect on page, who ranks? The one with greater authority.Website attributes are the MINIMUM to even be considered to rank.There are very few things you can do to your website to make you rank higher.PROBABLY the reason you are not ranking is because you do not have enough authority compared to your competition (assuming everything else on your site is correct).SEO is like a race.Just because you improve doesn't mean you're going to rank higher.Things that won't help you: dwell time, site loading speed, good content.Mentioned episodes:SEO Is a Competition, Not a Checklist: https://www.youtube.com/watch?v=HZo8Cdt3PnI4 Things You Need to Rank: https://www.youtube.com/watch?v=W3L7tAil0BgIs This Lower Authority Website Actually Outranking This Higher Authority Website?: https://www.youtube.com/watch?v=lWgsq9UgYBY&pp=0gcJCXwKAYcqIYzv4 Reasons Backlinks You Built Didn't Work: https://www.youtube.com/watch?v=g_6viPUeUW4EEAT, Content, Dwell Time - not ranking factors: https://www.youtube.com/watch?v=r9EzrCZ94NE

Please help keep this podcast free: https://www.patreon.com/grumpyseoguyThe 4 reasons you build backlinks and they do not help:You have too little authorityYou built bad backlinksYou have a problem with your siteYou are not relevantMentioned episodes:the 4 Ways to Get Backlinks - https://www.youtube.com/watch?v=U-r_Bi3FBt8the 4 Things You Need to Rank - https://www.youtube.com/watch?v=W3L7tAil0BgYou MIGHT Get a Penalty. Maybe - https://www.youtube.com/watch?v=thcGIEPiN6I

Please help keep this podcast free: https://www.patreon.com/grumpyseoguyThe 4 reasons you build backlinks and they do not help:You have too little authorityYou built bad backlinksYou have a problem with your siteYou are not relevantMentioned episodes:the 4 Ways to Get Backlinks - https://www.youtube.com/watch?v=U-r_Bi3FBt8the 4 Things You Need to Rank - https://www.youtube.com/watch?v=W3L7tAil0BgYou MIGHT Get a Penalty. Maybe - https://www.youtube.com/watch?v=thcGIEPiN6I

Please help keep this podcast free: https://www.patreon.com/grumpyseoguyYou might learn:Does the person understand SEO or do they just sound smart?Three types of SEO agenciesTheir goal is to impress you, your goal is not to impress themQuestions to askAre their answers logical or are they just using lines?Mentioned episode:https://www.youtube.com/watch?v=G1BNS-OQMNw

Please help keep this podcast free: https://www.patreon.com/grumpyseoguyHow to email meTopics for new episodes

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy2:00 what is a backlink?2:03 What is a link?2:25 What is a backlink?2:38 What is an internal link?3:00 Why are backlinks important?3:16 Authority comes from backlinks3:30 Why do you need authority?3:46 What are the 4 things you need to rank?4:15 Episode on penalties: 5:26 How does authority work?5:58 How is authority shared?7:03 How do you get authority?7:30 How authority makes you rank7:52 Amount of backlinks vs quality8:52 Two take aways from this episodeYou need backlinks to get authority and you need authority to rankThere is a difference between good and bad backlinks9:07 Two episodes that explain good backlinks and bad backlinks:9:37 How to get backlinks9:30 Getting good backlinks is the hardest part of SEO9:57 The 4 ways to get backlinks11:19 Episode about why most publicly available link services will not help you12:26 Three episodes about how to build your own links13:23 Review:what are backlinkswhy you need themgood backlinks and bad backlinkshow you get themReferenced episodes:Episode on penalties:https://www.youtube.com/watch?v=ElGAxpB8q1ATwo episodes that explain good backlinks and bad backlinks:Part 1 https://www.youtube.com/watch?v=HFHg6XwPha4&t=1sPart 2 https://www.youtube.com/watch?v=1dZSbWKJlJ0Episode about why most publicly available link services will not help you:https://www.youtube.com/watch?v=G1BNS-OQMNw&pp=0gcJCTwKAYcqIYzvThree episodes about how to build your own links:Part 1 https://www.youtube.com/watch?v=ez24lr3G_Mc&t=3sPart 2 https://www.youtube.com/watch?v=stMe4nMrem4Part 3 https://www.youtube.com/watch?v=AguAeXhEBwI

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy2:32 What is SEO?2:41 What are keywords?3:17 Why do SEO?4:00 What is the goal of SEO?6:50 PPC (pay per click) is different than SEO7:20 How ads (pay per click) work9:08 The 4 variables you must manipulate to rank high in SEO9:40 The difference between local SEO and normal SEOLocal SEO vs normal SEO: https://www.youtube.com/watch?v=x_aTU1a62wo11:02 SEO penalties: https://www.youtube.com/watch?v=ElGAxpB8q1AContent is not a ranking factor: https://www.youtube.com/watch?v=r9EzrCZ94NE20:05 episodes that explain the 4 ways to get backlinks:First version: https://www.youtube.com/watch?v=sYPARAuCXaoNext version: https://www.youtube.com/watch?v=U-r_Bi3FBt821:03 Review (defining SEO, why you do it, the 4 variables to manipulate, backlinks, anchortext, pay per click).22:10 Things that do not change your positionDwell time does not affect SEO: https://www.youtube.com/watch?v=r9EzrCZ94NE27:51 How do you check your progress?30:12 Interview on the Content Manager Podcast:https://open.spotify.com/episode/3K0VlSzXlT9whNp34hdD09?si=AUzRHygYTKmqfaLWY94ZRQ&nd=1&dlsi=6ae73236ce544860

Please help keep this podcast free: patreon.com/grumpyseoguy1:54 What is topical authority?Episodes that talk about relevancy:https://www.youtube.com/watch?v=ErBbW69GYYshttps://www.youtube.com/watch?v=kS-Fh3QXB8A2:03 What is relevancy?2:29 How do you get relevancy?3:21 Why does this matter?3:32 The 4 things you need to rank.Episodes that talk about the 4 things you need to rank:Complex version: https://www.youtube.com/watch?v=W3L7tAil0BgFast version: https://www.youtube.com/watch?v=v_5kChCMQHQ&pp=0gcJCRUKAYcqIYzvEpisode that talks about penalties:https://www.youtube.com/watch?v=ElGAxpB8q1A5:14 How authority is passed5:56 Most of your time will be used getting backlinks6:35 Why do you need to care?7:07 How relevancy works in ranking7:30 Why search engines want to give good results8:23 How authority works in ranking9:06 Relevancy answers the question "will my website appear in the search results?"9:37 Authority answers the question "what position will my website be in the search results?"10:23 How should you structure the content on your site?10:50 How to create posts11:16 What is not ok.11:34 Definition of cannibalization

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy2:01 Private blog network vs. public blog network3:54 Things that can happen to a public blog networkdeindexedpenalizedlink farmEpisode that talks about link farms: https://www.youtube.com/watch?v=6Wg3kxzfUaw4:50 If links are public, everyone knows about them, and they lose their effectiveness5:00 Search engines are looking for public blog networks5:16 Where are the real backlinks?5:40 The reason there are no forums with only good backlinks sellers6:15 the reason I think 99% of people in the SEO industry are scammers6:52 What you should do before buying backlinks from a forum7:17 When something is advertised to the public, that is a public network7:42 Episodes showing how to build a private blog portfolio. 1) https://www.youtube.com/watch?v=ez24lr3G_Mc 2) https://www.youtube.com/watch?v=stMe4nMrem4 3) https://www.youtube.com/watch?v=AguAeXhEBwI&pp=0gcJCQgKAYcqIYzv8:12 The hardest part of SEO is finding good backlinks8:51 Episodes about the difference between good and bad backlinksPart 1 - https://www.youtube.com/watch?v=HFHg6XwPha4Part 2 - https://www.youtube.com/watch?v=1dZSbWKJlJ08:59 The 4 ways to get backlinks9:17 Episodes that explain the 4 ways to get backlinksOld version: https://www.youtube.com/watch?v=sYPARAuCXao&pp=0gcJCQgKAYcqIYzvNew version: https://www.youtube.com/watch?v=U-r_Bi3FBt810:30 Know how it works before ordering backlinks10:50 A story about a public link network that was discovered by the search engines11:51: Public networks get discovered11:59 The 2 ways to use a private blog network14:02 The reason (good) publicly available backlinks wouldn't work, anyway16:05 When link networks are public, they eventually stop working