How Dig This scaled a one-of-a-kind attraction through data and innovation
This epsidoe was recorded at the FareHarbor Spark conference in Las Vegas. Rebekah sits down with Ed, founder of Dig This, to talk about building and growing a one-of-a-kind tourism business.
Dig This Las Vegas is a heavy equipment attraction where guests operate real earthmoving equipment in a five-acre adult-sized sandbox. Ed shares how the business started in Steamboat Springs, why he moved the concept to Las Vegas, and what other tour and activity operators can learn from his experience.
The conversation covers practical topics for tourism operators, including choosing the right market, improving tourism marketing strategy, hiring for the guest experience, working with corporate groups, tracking marketing spend, and choosing booking software that supports online bookings and better business decisions.
Ed also shares why Dig This returned to FareHarbor after trying other booking platforms and how he thinks about tools like analytics, online booking, Pay Later, Combos, and Dynamic Pricing as the business continues to grow.
Tune in for a practical conversation on tourism business growth, tour operator marketing, guest experience, and building an activity business guests remember.
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