“I Need to Do Something Different”: The Playbook for Finding Hidden Markets

If you got in early on Facebook ads or Google Local Services and wish you'd gone harder - this episode is for you. Tom Ferry, Jimmy Mackin, and Jason Pantana break down exactly what to do with ChatGPT's new ad platform, fresh off the SaaStr Conference where they spent three days inside the companies defining what AI-era growth actually looks like. Between them they've watched every major ad platform go from ground floor to oversaturated and they know what this moment looks like. 👉 In this episode you'll learn: Why 94% of ChatGPT's 900 million weekly users are eligible to see your ads - and why the paid users (the ones like us) are the ones you don't need to reach anyway The context hint formula - Jason's 4-part framework (persona + location + intent + moment) for writing ads that target conversations, not just keywords, with 25 ready-to-run examples his team already built Jimmy's two-step landing page play - why "find out why ChatGPT recommends me" is the right hook, and how to build the page that actually closes it Why this is a bottom-of-funnel platform only - the mistake that will burn your budget fast, and the 25 high-intent moments worth paying $3–5 a click for The re-acceleration category - the SaaStr insight about companies going from flat to hockey stick growth by adapting instead of starting over, and what that looks like for an agent right now "Let AI be your boss" - Jimmy's framework for using AI to tell you what to work on based on what you already said mattered, because clarity is what you actually want Tom's daily brief prompt - the 4-part Claude workflow for prepping a sales team: CRM audit, schedule analysis, prospect research, and call prep before the first dial You'll have a strategy by the end of this episode. Acting on it before everyone else does is the part that's on you. 🎧 This is Episode 19 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose. Keep going, based on what you need: → Need more listings? Get proven marketing and sales campaigns at ListingLeads.com → Want to get smarter with AI? Join Jason’s AI Marketing Academy: academy.jasonpantana.com → Done winging it? Start with a free coaching consultation: https://bit.ly/TFfcc → Want to build beautiful AI Seller Reports in minutes? Get started with Beacon: https://www.buildyourbeacon.com/ Stay Connected Tom Ferry Website – https://TomFerry.com Instagram – @tomferry Facebook – Tom Ferry Podcast – https://TomFerry.com/Podcast Events – https://www.tomferry.com/events Jimmy Mackin Website – https://listingleads.com Instagram – @jimmymackin Jason Pantana Website – https://academy.jasonpantana.com Instagram – @jasonpantana

If you're a founder, agent, or business owner who's always chasing what's next - this episode was made for you. Tom Ferry and Jimmy Mackin get into three questions that most people in this industry never slow down enough to actually answer: What do you do when your business stalls? What makes a business take off? And how do you find the right partner, and spot the wrong one before it costs you? This is a hard-won perspective from two people who've built, stalled, pivoted, and scaled more than once. 👉 In this episode you'll learn: Why "the founder got bored" is the most common (and least admitted) reason a business stalls The lighthouse principle Jimmy uses to stay focused when everything feels like a priority The difference between waiting and generating, and which one you're actually doing right now Jimmy's "cheap and fast" framework: the zero-cost plays that rebuild momentum before you reinvest a dollar What upgrading your bench actually means, and why a 100% employee retention rate is a red flag, not a flex "The business will only go as fast as you go." Why you're too small to be slow The NDA + whiteboard interview hack Tom uses to find out fast whether someone can actually think The one quality Jimmy looks for above all else in a partner — and why most people who have the title don't have the mindset This won't transform your business overnight. But if you do the work and run the plays, the clarity you get from this one conversation is worth more than most courses you'll pay for. 🎧 This is Episode 18 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose. Keep going, based on what you need: → Need more listings? Get proven marketing and sales campaigns at ListingLeads.com → Want to get smarter with AI? Join Jason’s AI Marketing Academy: academy.jasonpantana.com → Done winging it? Start with a free coaching consultation: https://bit.ly/TFfcc → Want to build beautiful AI Seller Reports in minutes? Get started with Beacon: https://www.buildyourbeacon.com/ Stay Connected Tom Ferry Website – https://TomFerry.com Instagram – @tomferry Facebook – Tom Ferry Podcast – https://TomFerry.com/Podcast Events – https://www.tomferry.com/events Jimmy Mackin Website – https://listingleads.com Instagram – @jimmymackin Jason Pantana Website – https://academy.jasonpantana.com Instagram – @jasonpantana

The goal of this episode is simple: help you become the smartest agent in the room. Tom Ferry and Jason Pantana combine a housing market outlook for 2026 with three must-watch AI shifts that will shape how agents scale, operate, and dominate in the next 12–18 months. What you’ll learn in this episode: The six housing cycles that reveal what’s really next - and why “every drought ends in recovery” What Warren Buffett saw in 2025 that most agents missed The moment AI breaks out of the chatbox - and starts driving your marketing, lead flow, and ops How agentic AI will make or break your customer experience Why “infinite content” is here - and how smart agents are using it to win attention before the recovery peaks The mindset shift for 2026: specialized, scalable, and fast 🎧 This is Episode 17 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose. Keep going, based on what you need: → Need more listings? Get proven marketing and sales campaigns at ListingLeads.com → Want to get smarter with AI? Join Jason’s AI Marketing Academy: academy.jasonpantana.com → Done winging it? Start with a free coaching consultation: https://bit.ly/TFfcc → Want to build beautiful AI Seller Reports in minutes? Get started with Beacon: https://www.buildyourbeacon.com/ Stay Connected Tom Ferry Website – https://TomFerry.com Instagram – @tomferry Facebook – Tom Ferry Podcast – https://TomFerry.com/Podcast Events – https://www.tomferry.com/events Jimmy Mackin Website – https://listingleads.com Instagram – @jimmymackin Jason Pantana Website – https://academy.jasonpantana.com Instagram – @jasonpantana

In this episode of Growth Mode, Tom Ferry, Jimmy Mackin, and Jason Pantana break down the practical, high‑impact AI and data strategies top agents are already using right now. Believe it or not, the main goal of this episode wasn’t about listing every tool, it was built with one focus: helping you communicate your value in a way that sticks with clients and drives real decisions.  👉 In this episode you’ll learn: How your reach, work ethic, content, offers written and negotiated can become the backbone of your client presentations, not just bullet points on a slide. Why tracking money saved for buyers and money earned above market value for sellers isn’t just data — it’s the proof‑point that makes your story memorable and persuasive. The subtle difference between saying you’re great and showing exactly how and why you delivered results — a classic approach that rewires the way clients see you. How AI isn’t just a “nice add‑on” — it unlocks new ways to gather, present, and repurpose your value with less manual effort and more consistency than ever. A simple, repeatable method for structuring your own agent bio so it does the selling for you — long before you speak a word in a listing or buyer appointment. 🔥 If you want to cut through noise, communicate value clearly, and build real credibility fast — this episode is for you. 🎧 This is Episode 16 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose. Keep going, based on what you need: → Need more listings? Get proven marketing and sales campaigns at ListingLeads.com → Want to get smarter with AI? Join Jason’s AI Marketing Academy: academy.jasonpantana.com → Done winging it? Start with a free coaching consultation: https://bit.ly/TFfcc → Want to build beautiful AI Seller Reports in minutes? Get started with Beacon: https://www.buildyourbeacon.com/ Stay Connected Tom Ferry Website – https://TomFerry.com Instagram – @tomferry Facebook – Tom Ferry Podcast – https://TomFerry.com/Podcast Events – https://www.tomferry.com/events Jimmy Mackin Website – https://listingleads.com Instagram – @jimmymackin Jason Pantana Website – https://academy.jasonpantana.com Instagram – @jasonpantana

Tom Ferry, Jason Pantana, and Jimmy Mackin sit down to give you their insight to one question: What are the biggest opportunities for growth in 2026?  Here’s what you can expect: Why AI search is changing the rules of visibility - and how to get cited in AI-generated answers using structured content and smart blog strategy How to think like a media brand: Jason’s take on authority, positioning, and showing up before your competitors do The profitability mindset: Jimmy breaks down how to identify your most efficient channels, and why doubling down beats chasing shiny objects The difference between owning a database and just having one, plus high-status phrases and follow-up frameworks that make it 10x more valuable A monthly and quarterly marketing plan to help you increase production and margin, without adding more chaos to your calendar Why the Compass vs Zillow lawsuit matters, and what it signals about lead flow, consumer trust, and the long-game of brand building 🎧 This is Episode 15 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose. Keep going, based on what you need: → Need more listings? Get proven marketing and sales campaigns at ListingLeads.com → Want to get smarter with AI? Join Jason’s AI Marketing Academy: academy.jasonpantana.com → Done winging it? Start with a free coaching consultation: https://bit.ly/TFfcc → Want to build beautiful AI Seller Reports in minutes? Get started with Beacon: https://www.buildyourbeacon.com/ Stay Connected Tom Ferry Website – https://TomFerry.com Instagram – @tomferry Facebook – Tom Ferry Podcast – https://TomFerry.com/Podcast Events – https://www.tomferry.com/events Jimmy Mackin Website – https://listingleads.com Website – https://www.buildyourbeacon.com/ Instagram – @jimmymackin Jason Pantana Website – https://academy.jasonpantana.com Instagram – @jasonpantana

Tom Ferry and Jimmy Mackin break down the three biggest stories shaping the real estate market right now, and what smart agents should be doing about them. First up: the $2B expired listing jump-ball happening January 1. Why it matters, what’s working right now, and the playbook top agents are already using to turn expireds into listings…without sounding like every other salesperson in their market. Then, they unpack the new class action lawsuit against Zillow. The allegations, the fallout, and what it signals about lead flow, mortgage quotas, and the future of referral-based business. Finally, they take a clear-eyed look at the 50-year mortgage. Good idea or long-term trap? They dig into the math, the psychology, and the surprising equity edge that early buyers might have over renters who wait. This is a tactical, high-signal episode for agents who want to grow their business by understanding the trends and turning it into appointments. 🎧 This is Episode 14 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose. Keep going, based on what you need: → Need more listings? Get proven marketing and sales campaigns at ListingLeads.com → Want to get smarter with AI? Join Jason’s AI Marketing Academy: academy.jasonpantana.com → Done winging it? Start with a free coaching consultation: https://bit.ly/TFfcc → Want to build beautiful AI Seller Reports in minutes? Get started with Beacon: https://www.buildyourbeacon.com/ Stay Connected Tom Ferry Website – https://TomFerry.com Instagram – @tomferry Facebook – Tom Ferry Podcast – https://TomFerry.com/Podcast Events – https://www.tomferry.com/events Jimmy Mackin Website – https://listingleads.com Instagram – @jimmymackin Jason Pantana Website – https://academy.jasonpantana.com Instagram – @jasonpantana

Jimmy Mackin sits down with Chris Smith to break down the AI-powered content system that helped him 10x his reach - without adding headcount or lowering quality. They walk through the exact GPT setup Chris uses to produce high-performing content daily, how he built a flywheel that feeds itself, and the mindset shift agents need to go from grinding to growing. Here’s what’s covered: Why most marketers are stuck on “what to post” - and how AI solves the content bottleneck once and for all How Chris built four custom GPTs (and what each one does) to research, write, and edit in his voice Why listening to the algorithm (not fighting it) is the fastest path to relevance and reach How to train your AI using your own content (or someone else’s) if you’re starting from zero What a real AI content factory looks like, from newsletter to green screen scripts to carousels Why “quantity vs. quality” is a false choice when you build a system that scales both This is a tactical, behind-the-scenes look at how to use AI to grow your brand, your business, and your audience, without burning out or falling behind. 🎧 This is Episode 13 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose. Join the Conversion Club here → https://www.conv.codes/bundles/conversion Get The Chris List here → https://theconversioncode.kit.com/8e8f06df24 Keep going, based on what you need: → Need more listings? Get proven marketing and sales campaigns at ListingLeads.com → Want to get smarter with AI? Join Jason’s AI Marketing Academy: academy.jasonpantana.com → Done winging it? Start with a free coaching consultation: https://bit.ly/TFfcc → Want to build beautiful AI Seller Reports in minutes? Get started with Beacon: https://www.buildyourbeacon.com/ Stay Connected Tom Ferry Website – https://TomFerry.com Instagram – @tomferry Facebook – Tom Ferry Podcast – https://TomFerry.com/Podcast Events – https://www.tomferry.com/events

This episode is about execution. Jimmy Mackin sits down with Ken Pozek to unpack the systems, video formats, and strategic bets that turned a camera and consistency into $400M in closed volume - without buying a single Zillow lead. They walk through the five types of videos that consistently drive revenue, how to test content without getting stuck in planning mode, and what it actually looks like to build a scalable real estate media engine that runs off organic traffic. Here’s what’s covered: Why most agents overcomplicate video, and what to start doing if you want views that convert The behind-the-scenes of Ken’s content playbook, including what’s planned, what’s improvised, and how he balances both How video content built for “dream clients” helped Ken’s team dominate the relocation market in Orlando Why middle-of-funnel content (like versus videos) drives higher intent leads, and how AI thumbnails are changing click-throughs The one podcast interview that turned into 50+ high-net-worth referrals, and how to repeat that strategy in your own market This is a masterclass in doing the work that actually moves the business forward - without chasing trends or relying on paid leads. 🎧 This is Episode 12 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose. Keep going, based on what you need: → Need more listings? Get proven marketing and sales campaigns at ListingLeads.com → Want to get smarter with AI? Join Jason’s AI Marketing Academy: academy.jasonpantana.com → Done winging it? Start with a free coaching consultation: https://bit.ly/TFfcc → Want to build beautiful AI Seller Reports in minutes? Get started with Beacon: https://www.buildyourbeacon.com/ Stay Connected Tom Ferry Website – https://TomFerry.com Instagram – @tomferry Facebook – Tom Ferry Podcast – https://TomFerry.com/Podcast Events – https://www.tomferry.com/events Jimmy Mackin Website – https://listingleads.com Instagram – @jimmymackin Jason Pantana Website – https://academy.jasonpantana.com Instagram – @jasonpantana

Zillow updated the terms. Follow Up Boss is no longer neutral. ChatGPT changed how buyers search.  This episode is about positioning. Tom Ferry, Jimmy Mackin, and Jason Pantana walk through what’s actually happening behind the scenes, what most agents still don’t realize, and what you can do right now to protect your client relationships, stay visible in AI-driven search, and build a moat around your business. Here’s what’s covered: Many agents are managing their sphere and past clients in a system now governed by Zillow’s terms - they discuss why that could open the door for others to reach your contacts before you do. This fundamental difference between who controls the data and who owns the relationship underpins nearly every strategic decision discussed in this episode - including your next CRM move, your listing copy, and how you communicate with your base. For decades, agents have relied on platforms staying in their lane. But there’s a faster, smarter way to adapt - starting with getting closer to your customer and building a moat around your most important contacts. 🎧 This is Episode 11 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose. Keep going, based on what you need: → Need more listings? Get proven marketing and sales campaigns at ListingLeads.com → Want to get smarter with AI? Join Jason’s AI Marketing Academy: academy.jasonpantana.com → Done winging it? Start with a free coaching consultation: https://bit.ly/TFfcc → Want to build beautiful AI Seller Reports in minutes? Get started with Beacon: https://www.buildyourbeacon.com/ Stay Connected Tom Ferry Website – https://TomFerry.com Instagram – @tomferry Facebook – Tom Ferry Podcast – https://TomFerry.com/Podcast Events – https://www.tomferry.com/events Jimmy Mackin Website – https://listingleads.com Instagram – @jimmymackin Jason Pantana Website – https://academy.jasonpantana.com Instagram – @jasonpantana

A client said it straight: “I need to do something different in my marketplace.” That one line turned into the theme for this whole episode. Tom, Jimmy and Jason got into it: what it actually looks like to find growth when your usual stuff isn’t working. From small investor segments no one’s targeting… to offers that start real conversations… to data that shows you who’s ready to move before they raise their hand. Inside this episode: What most agents get wrong when they market to investors (and how to fix it) How to use title data to segment by ownership length, property type, and more Why ADU potential could be your best list, and what to say when you reach out The rise in “help with mortgage” searches, and what it might mean for your market A simple, low-production way to feature price reductions and get attention fast What to double down on now, especially with less than 80 days left in the year If what used to work isn’t working, this episode gives you a smarter path forward. 🎧 This is Episode 10 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose. Keep going, based on what you need: → Need more listings? Get proven marketing and sales campaigns at ListingLeads.com → Want to get smarter with AI? Join Jason’s AI Marketing Academy: academy.jasonpantana.com → Done winging it? Start with a free coaching consultation: https://bit.ly/TFfcc Stay Connected Tom Ferry Website – https://TomFerry.com Instagram – @tomferry Facebook – Tom Ferry Podcast – https://TomFerry.com/Podcast Events – https://www.tomferry.com/events Jimmy Mackin Website – https://listingleads.com Instagram – @jimmymackin Jason Pantana Website – https://academy.jasonpantana.com Instagram – @jasonpantana