Growth Mode podcast

Sell Them What They Want; Give Them What They Need

10/14/2021
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Back when I was doing sales training, I learned something of value that still proves significant today. I would frequently receive requests for specific areas of training such as cold calling, pricing, closing techniques, or enterprise-style sales training.

But I discovered that when a business owner called to set up training for their team, nine times out of 10, the training they requested was not the true issue.

Either way, it doesn’t matter what they request; always say yes because what they really need is a way to change the mindset of their salespeople. They need to get out of their own heads.

Always sell them what they are looking for, then give them what they actually need.

Links

  1. Website - https://successchampionnetworking.com/
  2. YouTube Video - https://youtu.be/yN7kM3b8eUA
  3. Blog - https://successchampionnetworking.com/sell-them-what-they-want-give-them-what-they-need/
  4. Facebook Group https://www.facebook.com/groups/SuccessChampion

Mentioned in this episode:

Success Champions Networking

If you want to grow and scale your business you need to be getting into great conversations with other business owners that can help you take your business to the next level. Joining an online business peer group like Success Champions provides access to a select pool of successful business people from around the world, each having a well-established network who trust them, who want to introduce you to people that can help you build the business of your dreams. So once you get to know your fellow members and they’ve gotten to know you along with your services and ethics, the conversations you get into will multiply!

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