Marketing Meant for Humans Not Robots

What steps do you take to diagnose a campaign that isn't working?Something we don't hear about enough is landing pages. Is the message correct and does it match the ads?Well on this episode of Growth Hack we go deep on Landing Pages and what businesses need to show in order to get a consumer to take action. Jo Caruana is the founder and CEO of the Finesse Group. The Group's various arms work together to finesse every aspect of the client journey - from Storybrand messaging, content, PR and communications, to customer care training and business etiquette. For more episodes and information, visit us at www.papidigital.com/podcastFollow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigitalLinkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/Instagram: www.instagram.com/_papidigital/

Have you made it to releasing your 50th podcast episode? What about your 100th episode?If you've reached or are close you know how much work is required on a weekly basis.So why would taking a break be a hack? Well we bring on Kyla Carneiro, an ex-Spotify producer and podcaster who has had a show for seven years to teach us the magic of taking a break on your podcast. Kyla has worked on Spotify shows like Living and Learning with Reba McEntire, The 33-and-a-third Podcast, and We Said What We Said with Rickey and Denzel, as well as independent shows like So it's a show?, a Gilmore Girls fan podcast.For more episodes and information, visit us at www.papidigital.com/podcastFollow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigitalLinkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/Instagram: www.instagram.com/_papidigital/

As the internet has sophisticated itself, marketers have had to as well but it seems like all the conversation is around algorithms.What is the latest algorithm hack? And while yes there are tricks we can do to improve views, conversions, clicks we've been losing what it means to market and create content for humans.On this episode of Growth Hack we bring on Paige Worthy. Paige helps brands sell without feeling icky about their marketing. She works with unapologetically human businesses (run by people who give a sh*t) to create strategies, messaging, and copy grounded in radical empathy — by humans, for humans. For more episodes and information, visit us at www.papidigital.com/podcastFollow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigitalLinkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/Instagram: www.instagram.com/_papidigital/

How many visits does it take for your customer to convert? I bet it's more than 5 visits and probably more like 10 to 20 before a customer takes action.As the internet gets busier and we become more distracted we don't buy things without research and interruptions. This has landed us in a place where we need several more touchpoints to get consumers to buy. On this episode of Growth Hack we bring on Cody Bramlett to teach us how he gets consumers to buy on a single touchpoint.Cody is a “recovering personal trainer” turned eight-figure nutritional supplement brand owner. He also teaches other driven entrepreneurs how to profitably start, scale, and sell their own nutritional supplement brands through his coaching and mastermind called, Supplement Millionaire.For more episodes and information, visit us at www.papidigital.com/podcastCody’s Mastermind: https://supplementmillionaire.com/mastermind/cartFollow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigitalLinkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/Instagram: www.instagram.com/_papidigital/

Well it’s been quite a journey over the last two years. Sometimes you do something for so long you don’t realize what you’ve accomplished.This episode isn’t a Growth hack. It’s a reflection and a thank you to our listeners. Without you we couldn’t have made it this far.Right now we are planning and recording some amazing episodes but we want to hear from you!What topics haven’t we covered and what do you want to hear about!Reach out to me on LinkedIn or message us through our website.For more episodes and information, visit us at www.papidigital.com/podcastFollow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigitalLinkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/Instagram: www.instagram.com/_papidigital/

Why does a customer buy from you? This is probably one of the most critical questions you can ask yourself about your business.Just in that one question alone is several key things you need to consider like who is your customer and what obstacles do they face.On today's episode of Growth Hack we bring on Ryan Rhotem to share an exercise he has developed to help you answer these critical questions.Ryan is the proprietor of The Distilled Brand, author of two books on branding and messaging, a StoryBrand guide, and the creator of the Brand Messaging System.For more episodes and information, visit us at www.papidigital.com/podcastFollow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigitalLinkedin: www.linkedin.com/company/papidigitalInstagram: www.instagram.com/_papidigital/

We all want people to listen to our podcast. We work so hard on them and dedicate a ton of time getting them right. The reality is most people only tune in for a few minutes. So what’s the deal? Is our content not good enough? Why do people listen to Joe Rogan’s podcast for over two hours?Well on today’s episode of Growth Hack we bring on Martha Little to teach us how to make a podcast that people actually want to listen to all the way through!Martha is the Senior Director for Audible. She has won multiple Peabody’s, Gracie’s and Edward R. Murrow awards for her excellence in audio production and storytelling. She developed her audio skills over a twenty-five-year career as an executive producer at major public radio networks: NPR, APM, PRI and News Director at WBUR. For the past five years at Audible, Martha has overseen a team of top-level producers who are creating shows with talent ranging from Martin Sheen to Deepak Chopra to Elizabeth Banks.For more episodes and information, visit us at www.papidigital.com/podcastFollow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigitalLinkedin: www.linkedin.com/company/papidigitalInstagram: www.instagram.com/_papidigital/

If you have considered starting a LIVE Show or want to know if a LIVE Show is right for you, you’ll want to tune in to this episode.We will go over what’s involved in making a LIVE Show and how to be successful at it. On this episode of Growth Hack we bring on Kirk Nugent to talk LIVE Shows.Kirk has reinvented how small businesses and entrepreneurs reach the world. Whether he is engaged in one-on-one training or he’s captivating audiences through Amazon and CNN with his expertise as a product ambassador, Kirk’s goal is to help organizations leverage innovation.As the host and producer of the show “How it All Werks,” he believes that corporations, no matter their size, should “stop selling, start streaming, and let the clients come to you!”For more episodes and information, visit us at www.papidigital.com/podcastFollow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigitalLinkedin: www.linkedin.com/company/papidigitalInstagram: www.instagram.com/_papidigital/

 Academic studies? What does that have anything to do with moving the needle in your business?Okay, bare with me here you’ll want to listen to this episode.Well as it turns out there's a lot of research being done in the academic field that has correlation in the business world. You may ask why haven’t we heard about it?Well the simple answer is that who reads academic studies? People in the academic field. Business people don’t read them. Therein lies the genius of this.Now I don’t expect my audience to suddenly start reading academic studies. So we’ve brought in Neil Hoyne who is an expert at looking at these studies and he is going to share with us his best finds! Neil is Google’s Chief Measurement Strategist. He has had the privilege to lead more than 2,500 engagements with the world’s biggest advertisers. His efforts have helped these companies acquire millions of customers, improve conversion rates by more than 400 percent and generate billions in incremental revenue. For more episodes and information, visit us at www.papidigital.com/podcastFollow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigitalLinkedin: www.linkedin.com/company/papidigitalInstagram: www.instagram.com/_papidigital/

Have you ever heard of Microsoft’s Power BI? Did you know there are people using it to squeeze out the best results out of paid social campaigns?Power BI is an interactive data visualization software product developed by Microsoft with primary focus on business intelligence and we bring on Corey Henke to tell us how he does it.Cory is no stranger to the importance of finding creative strategies for online engagement. He’s an expert in organic and paid advertising, specifically YouTube, which has helped advertisers scale through the 5-year-old ad agency Variable Media.He specializes in data visualization to help bring advertising data to life and provide immediate actionable results to clients and agencies.For more episodes and information, visit us at www.papidigital.com/podcastFollow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigitalLinkedin: www.linkedin.com/company/papidigitalInstagram: www.instagram.com/_papidigital/