Episode 36: B2B Writing

You’ve heard of affiliate marketing, but what really is it?The term has gotten a bit of a bad reputation over the past few years, so we wanted to learn about what it takes to be a true affiliate and set the record straight. To learn more about affiliate marketing, we chatted with Kendra Losee, a marketing coach, consultant, and ActiveCampaign affiliate, in a new episode of Growth Decoded. Here are some of the highlights:To be a successful affiliate, you need to take the time to test different tools, this builds a trust with your audience that earns you long term credibility. True affiliates have invested a lot of time and effort in learning every tool that can help YOU make the best decision possible for your business. If you truly believe in the tool you are affiliating with, that will naturally reflect in your recommendation, helping you be successful in your affiliate program. 

Trying to recreate in-person experiences in a virtual setting is where most online courses fail. Instead, leverage the strengths of online experiences you can’t do in a real-life setting.To learn about what that means in practice—we chat with community builder, online education expert, and author, Alex Hillman in a new episode of Growth Decoded.Here are some of the highlights:How to take the online learning experience beyond repurposing offline tacticsBring the best of “hallway chats” to online conferences and coursesThe key to getting students to do the thing they signed up to do

Can community building and chatbots lead your company to faster growth? You’ve probably seen those chat buttons at the bottom of many websites, but is it the right move for your website? Will a community around your product or service help you create a better customer experience? Find out in this new episode of Growth Decoded, where we chat with Sara Pion, an expert in chatbots and community-led growth. She’s also the co-host of a podcast called Self-Control and Cheese.You’ll learn:Why a community can be the “moat” for your productHow to build community with new customersWhere to start with chatbots and testing best practicesHow to add the human element to your customer experience

Why do some businesses attract all the right customers? And some only the wrong ones?It starts with the statement that brands are making.It’s what our guest in this new episode of Growth Decoded calls, “The Statement Piece”Listen in as Hillary Weiss, founder of Statement Piece Studio, talks about how to put a stake in the ground and create content that is unique to your passion and personality.You’ll also learn about:How to go beyond content that’s about “who’s your audience, what’s their problem, how to solve it”The 3 sources of ideas to create amazing statement contentHow to tie positioning, branding, and content all together

Are we headed to a future surrounded by cryptocurrency, NFTs, the metaverse, and Web 3.0? We’ve all heard of these trends, but what are their practical applications? How will everyday businesses take part in it? We get to the bottom of this and more in this episode of Growth Decoded.Tune into a new episode of Growth Decoded, where we chat with Michael Stelzner, founder of Social Media Examiner, and Brian Fanzo, digital futurist and host of NFT365.You’ll learn:What Web 3.0 is all aboutThe opportunities Web 3.0 bringsWhere cryptocurrency, NFTs, and social tokens fit into Web 3.0Where to learn about the latest trendsAnd more!

Before you even launch your new service with marketing, advertising, and operations, what’s the one thing you need to ensure that everyone in the company is aligned?A strong positioning statement.Join us for an incredible new episode of Growth Decoded featuring Ryan Stewart!Ryan is a marketing consultant, author, and CEO of SEO agency, Webris. As a self-proclaimed “process nerd,” he’ll take us on a deep dive into positioning and how to carve out a space in the market where your business can succeed.You’ll learn:How positioning streamlines your operationsThe first thing you need with positioningWhen you should re-evaluate your positioning statementThe 3 parts of your offer statement that simplifies your content and sales strategyThe relationship and difference between branding and positioning

Do your customers know each other and hang out together? In other words, is there a community around your business? When your customers are growing and learning from each other, and you’re the connection between them all…everyone wins. Join us for another brand new episode of Growth Decoded featuring Andrew and Pete from ATOMIC.Andrew and Pete run a community of small (but mighty) business owners and entrepreneurs looking to earn more, and do more of what they love.You’ll discover:How and why you should build a communityHow to scale if you fall within these 3 phases of growthWhat role do software and tools play in scaling your businessAdvice for entrepreneurs just getting startedAnd much more!

STOP TRYING TO BE THE BEST BUSINESSInstead, focus on becoming your customer’s FAVORITE. This does a few things: First — it’s a more attainable goal. Because, what does it mean to be the BEST?It’s hard to define, and it’s impossible to attain. Who’s to say that you’re actually the best?Second (and most importantly) — it shifts the focus of your messaging and marketing off of your own business, and onto your customers and audience.So how do you do this? We spoke with Jay Acunzo and talked about this exact problem on the next episode of Growth Decoded. Join us on July 21!

These days, you hear quite a lot about monetization — everyone says you should monetize your audience, your YouTube Channel, your email list, your coaching services… the list goes on.But what does it mean to monetize? How and when should you do it?On July 7, 2022 join us for a brand new episode of Growth Decoded where we sit down with business coach and content creator, Leslie Samuel.Leslie went from high school biology teach to college professor — by creating videos about science on YouTube. His channel, Interactive Biology, boasts over 200k subscribers. He’s an expert on blogging, content, and — monetization.We sat down with Leslie to learn how he approaches the topic of monetization, and how you can get started.