Grow your Creative Agency podcast

Episode 15: Rachel Carlson of Foulmouth Creative

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Navigating Career Peaks and Life's Realities

This episode features a candid conversation with Rachel Carlson, co-founder of Foulmouth Creative, about her journey through the competitive advertising industry. Starting from her early days at Crispin Porter + Bogusky, she dives into the intense workload and culture, leading to her transition to a healthier work-life balance at Deutsch. Rachel discusses her departure due to an unsupportive environment upon starting a family and how that personal challenge turned into career-defining moments, such as creating the first lactating nipple ad aired on Network TV. Finally, she shares the inception of Foulmouth Creative, highlighting the importance of authentic client relationships and maintaining a balanced, joyful work environment.

00:00 Introduction and Content Warning

02:10 Meet Rachel Carlson

02:45 Rachel's Background and Interests

07:04 A UFO Encounter

10:19 Growing Up in a Military Family

18:26 Discovering a Passion for Writing

23:21 Entering the Advertising World

29:18 Burnout and Career Highs

29:42 Transition to a Healthier Work Environment

31:11 Questioning the Necessity of Long Hours

34:19 Building Something New at Donor LA

35:43 Unexpected Pregnancy and Career Challenges

37:35 A Career-Defining Campaign

43:31 Launching Foulmouth Creative

46:47 Navigating Business Ownership

52:07 Client Relationships and Authenticity

56:11 Future Aspirations and Contentment

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