031. Before You Blame the Algorithm, Try This...

Wanting more for your life doesn’t mean you’re ungrateful for the life you already have. You’re allowed to change your mind, dream a little bigger, and outgrow the version of yourself you thought you had to be. In this short heart-to-heart, we’re talking about the guilt that can come with growth, especially as women. You can love where you are while still being excited about where you’re going. Growth doesn’t mean who you were before was wrong, it simply means you’re becoming. So what would you allow yourself to want if you stopped feeling guilty for wanting it?

Are you building a personal brand or a company brand? They might look similar on social media, but they’re built for two very different goals. In this episode, we’re breaking down how to know which one makes sense for your business and why that decision should shape the way you show up online.Plus, we’re talking about something I’m seeing ALL over Instagram right now: personal brands trying to manage multiple accounts and sharing the exact same content to both. Do you really need two accounts? And if you keep them, how should they work together? Let’s talk about it.

Your Instagram bio is your digital storefront, but is yours actually telling people what they need to know? In this episode, we’re talking about how to make those few little lines work harder for you.We’ll break down what your bio needs to clearly communicate, how to make it searchable, and why a little personality matters if you want the right people to stick around.MENTIONS + RESOURCESHow to Optimize Your Instagram Bio Digital DownloadCome hang out with me on Instagram: @makynaelise

If I scrolled onto your Instagram profile, would I recognize it was yours in a second? That’s what strong branding should do for you.Branding is more than a pretty logo or Instagram feed. It’s about creating visual consistency, clear messaging, and a recognizable personality that helps your business stand out from the crowd. In this episode of Glow + Grow, we’re talking about practical branding tips, from profile pictures and fonts to brand values, voice, and the experience you create for your audience. Let’s build a personal brand that looks, sounds, and feels like YOU.| RESOURCES |Instagram @makynaeliseWebsite: www.makynaelise.com

Where do I start? How often should I post? What time should I post? How long should my Reels be?!If you’ve ever asked one (or ALL) of these questions, this episode is for you. I’m rapid-fire answering some of the most common social media questions and breaking down what actually matters when it comes to showing up online.No complicated strategy. No “perfect” posting schedule. Just simple, realistic advice to help you stop overthinking and start posting.Grab your coffee and give me 10 minutes. Let’s make social media feel a whole lot simpler. ☕️

Whether you’re a busy wife, mom, business owner, or all of the above, it’s really easy to put yourself at the very bottom of the list.This week’s episode is a little different. It’s completely unscripted, just me sitting down, pressing record, and sharing what’s been on my heart lately.Over the last several months, I’ve been on my own journey of prioritizing my mental, physical, spiritual, and emotional health and realizing just how crucial it is to our overall well-being.So grab your coffee and come hang out with me as we chat about taking care of everyone else... while remembering to take care of ourselves, too.

Before you blame the algorithm for low engagement… I have a question for you: when was the last time YOU actually engaged?Social media is a two-way street, but it’s so easy to get stuck mindlessly scrolling, posting our own content, and wondering why no one is interacting with it. In this episode, we’re talking about why being social is actually part of your social media strategy, how genuine engagement can build visibility and relationships, and a simple way to start showing up for your community without spending HOURS on Instagram.Because if you want people to engage with you, friend to friend… you’ve gotta engage with them too. 👀| RESOURCES |Website: https://www.makynaelise.com/Instagram: @makynaelise

How often should you really be posting on social media? 👀🤔In this episode, I'm sharing why consistency will always beat frequency, how to create a posting schedule that actually fits your life, and the routine I use in my own business. If you've been overwhelmed by all the "shoulds" of social media, this episode will help you simplify your strategy and start showing up with confidence.| MENTIONS |There is NO perfect time to post - CEO of Instagram | RESOURCES |Instagram @makynaelise Website www.makynaelise.com

In this episode, I'm breaking down exactly what b-roll footage is, why b-roll works so well for small business owners and personality-driven brands, and how to start filming b-roll for social media today — using nothing but the phone that's already in your hand.In this episode, you'll learn:✨ What b-roll actually means (in plain English, no filmmaker lingo)✨ B-roll vs. talking head videos — and why b-roll builds trust faster✨ B-roll content ideas for service providers, product-based businesses, and everyday life✨ How to batch film b-roll so you always have content ready to go✨ Simple b-roll tips for beginners who feel like their life is "too boring" to filmIf you've been searching for b-roll ideas for Instagram, how to create content without talking to the camera, or social media tips for small business owners, this episode is for you.Someone out there is actively looking for what you offer, and they can't find you if you're hiding. Let's fix that. 🎬

As a social media manager, I spend my days inside business accounts of all sizes, and I keep seeing the same mistakes over and over again. The good news? Most of them are incredibly easy to fix. In this episode, I'm walking you through 10 common Instagram mistakes that could be hurting your reach, confusing your audience, or keeping you from growing. From weak hooks and hard-to-read text to unclear bios and waiting for perfection, these simple shifts can make a big difference in how your content performs. Pick just one tip to implement this week, and you'll already be creating stronger content.RESOURCES:Instagram: @makynaeliseWebsite: www.makynaelise.com