Brand Loyalty & Disloyalty

What can The Punisher teach us about branding? Randall discusses childhood comic book memories and applies them to modern branding. He also discusses the 3 second rule with regards to marketing and 3 brand tenants he likes to incorporate in many of the brands he creates. This week is a hot one chocked full of nonsense and out-of-pocket Randallisms for all to enjoy!

It's all about brand loyalty and disloyalty. Randall gives his antagonistically honest appraisal of brands that include an experience with Defy bags, Dr. Martens vs. Solovair boots, and how a Dodge Challenger changed his mindset about his life prospects. 

Why now? Randall explains his motivations to why opinions matter and why Get the Gas Light a Match exists. He also explores 3 logos that break design and branding conventions and still exist today, and speaks on how a past professor changed his world view.