The Wrong Question About AI

Client relationships just aren’t scalable, and at a certain point, holding onto all of them can cost you growth. In this episode, I share why I stepped back from client work at Xen Accounting, how to decide how much relationship to keep, and a set of practical tips for moving clients to your team without things landing back on your plate.Grab the free Task Delegation Planner here: https://futurefirm.co/the-task-delegation-planner/?utm_source=youtube&utm_medium=social&utm_campaign=2026-organic-yt&utm_term&utm_content=stop-talking-to-your-clientsThis episode is sponsored by Meridian, the AI operating system for accounting firms that runs your month-end close. Book a demo at https://meridian.pilot.com/future-firm

AI can save you an hour, and it might also help you keep a client for years. In this episode, I share how to use AI to remember and notice what matters to the people you serve, where to start if you only try one idea, and how to spread the habit across your team so relationships don’t depend on you alone.

A Christopher Nolan interview got me thinking about how many firm owners run their businesses, juggling initiatives that each get only the leftover hours.In this episode, I share why doing less might be the better growth strategy, a mistake from my own early days that cost real money, and a simple exercise for deciding what deserves your attention over the next quarter.This episode is sponsored by Meridian, the AI operating system for accounting firms that runs your month-end close. Book a demo at meridian.pilot.com/future-firm.

Cash flow worries can quietly filter into every decision a firm owner makes. In this episode, I walk through how I coach firms to find the source of that pressure, what a simple diagnostic question can reveal, and a practical way to start changing how your firm gets paid.

Slick, hands-off onboarding is a real convenience, but it might come with a hidden cost. In this episode, I walk through why a robotic first impression can undermine the trust you earned in your sales process, a few small gestures that can make new clients feel looked after, and a quick exercise for reviewing your own onboarding with fresh eyes.Thanks to our sponsor, Meridian, the AI operating system for accounting firms. Book a demo at meridian.pilot.com/future-firm.

A coaching member recently asked me whether his newly calm firm was normal or a reason to panic. In this episode, I share what had changed in his firm over eight months, why a quiet stretch can feel unsettling after years of chaos, and a simple exercise for deciding what deserves your newly available time.

Trying to catch candidates using AI might be a losing game. In this episode, I share what I focus on in interviews instead, why the follow-up question can be the real test, and how adjusting your questions could give your firm an edge in your next round of hiring.Sponsored by Meridian, the AI operating system that helps one accountant carry a million-dollar book and still have a life. Book a demo at meridian.pilot.com/future-firm.

Marketing works best when it starts with real connection and earned trust, and one popular tactic skips right past both. In this episode, I share a message I received recently that I can’t stop thinking about, why it bothered me, and what I’d suggest doing instead. I also walk through a quick gut check you can run on any outreach before you send it.

Price might not be the whole story behind the clients you’re losing. In this episode, I share a churn chart sent in by one of my coaching clients, what the data showed once we went one level deeper, and three practical ways to respond without abandoning your pricing strategy. I also cover why early departures and long-tenured departures may be two different problems.Thanks to our sponsor, Meridian, the AI operating system for accounting firms. Book a demo at meridian.pilot.com/future-firm.

My original firm and Future Firm both grew off the back of a blog I ran obsessively, until traffic dropped about seventy percent from its peak. In this episode, I share what happened, why I’d think twice about investing heavily in blogging if I were starting from scratch today, and what I’d focus on instead so your firm can still be found.