Quantify, quantify, quantify! With John Mensah

Bill Woolsey from FiveTwo returns to the show to talk about why every nonprofit should aim for both earned and donative income. FundraisingPod listeners can get free access to StartNew training here, using the coupon code STARTNEWNOW.

Bill Woolsey is Founder & President of FiveTwo. In the last episode of Season 4, we go right back to the start of Ken Burnett's 34 foundations of fundraising: People give to people.

Preeya sets out her take on charities' relationships with corporate supporters, and we suggest a revision to Ken Burnett's principle that "no one should be a fundraiser without first being a donor." Our previous events on Major Donor and Corporate fundraising, with guests such as Fezzan Ahmed, Krystal Lashley-Scrivener and Lizzi Hollis, are available for free to all BAMER-led nonprofits through BAMER HUB—sign up now at bamerhub.com.

Martha Awojobi is the Director of JMB Consulting, an organiser at Charity So White, and the curator of BAME Online. She joins us this week to talk about number 18 of Ken Burnett's 34 principles of fundraising: "'Brand' is a lot less important to donors than it is to you." If you work with a BAMER-led nonprofit, you can get free tools and resources as well as early access to all our events, networking opportunities, access to consultants and more by registering for BAMER HUB.

Martha Awojobi is the Director of JMB Consulting, an organiser at Charity So White, and the curator of BAME Online. She joins us this week to talk about number 15 of Ken Burnett's 34 principles of fundraising: "Share your problems as well as your successes with your donors." If you work with a BAMER-led nonprofit, you can get free tools and resources as well as early access to all our events, networking opportunities, access to consultants and more by registering for BAMER HUB.

Today's episode is a little different—we're joined once again by Paul Amadi, Chief Supporter Officer at the British Red Cross, and we're talking about Equality, Diversity and Inclusion in fundraising. The topic is central to our mission and very close to our hearts, so we've given it more time than our usual episodes—we'll be back to our usual 4 minutes next time. Our transcripts are available here for members of BAMER HUB. If you work with a BAMER-led nonprofit, join here for free—we’ve got a huge collection of free resources specifically tailored to BAMER-led nonprofits and we’re adding new materials and features every single week. BAMER HUB members also get early access and free tickets to our training events, and you can find all of those on our website.

We're thrilled to be joined this week by Paul Amadi, Chief Supporter Officer at the British Red Cross. Paul and AmickyCarol discuss number 7 of Ken Burnett's 34 foundations of fundraising, which states that fundraising should be "donor led, not target led", and we reveal our proposed modification to this foundation at the end of the episode! Four Minutes in Fundraising is sponsored by the City Bridge Trust, a grant maker tackling inequality and disadvantage in Greater London. To get in touch and stay up to date, find us on Twitter, Instagram and Facebook @FundraisingPod.

John Mensah is the Director and Founder of Outreach Management Services, a consultancy that specialises in providing strategy, organisational development, training, fundraising, project management and mentoring support to third sector groups across the UK and Africa. Along with AmickyCarol, he was also a founding committee member for the Chartered Institute of Fundraising's Black Fundraisers UK Special Interest Group. Today we're talking about the 30th of Ken Burnett's 34 foundations of fundraising, which takes us to the very heart of how we define fundraising. If you're leading or working with a BAMER-led nonprofit, you can access free training and support resources through Money4YOU BAMER HUB.

John Griffiths is a brand development and communications consultant with decades of experience in market research and communications strategy. This week he chats with AmickyCarol about generating the spark that lights up a personal connection with your supporters. Our regular events go into even more depth with leading fundraisers, consultants and all kinds of visionaries in the nonprofit sector—and they're completely free for BAMER-led nonprofits through BAMER HUB. Check out our events page to see what's coming up! #WorldChangers

Recruiting new donors takes time and effort, so retaining them is pretty important. Gabe Cooper is the CEO of Virtuous Software, a nonprofit-focused CRM that tackles this issue head-on. He joins AmickyCarol this week to give three #TopTips on making sure that your donors stay with you for the whole journey. Virtuous is generously offering a discount to all our listeners! Just go to virtuous.org/demo and under 'Name of Nonprofit / Organisation', mention that you heard about Virtuous through Money4YOU.