
588: (Solo) The #1 ROI Move You’re Probably Not Using
9/16/2025
0:00
7:30
Most ecommerce founders think the only way to grow is to get more traffic — but often, the fastest way to increase sales is by making more from the traffic you already have.
In this episode, I share a proven “second sale” strategy you can use to increase your conversion rate, average order value (AOV), and customer lifetime value (CLV) without spending a single extra dollar on ads. This is the exact approach Amazon uses to generate billions in extra revenue — and it works just as well for smaller brands.
Here’s what you’ll take away:
• How to identify if you have a conversion problem vs. a traffic problem
• The post-purchase upsell strategy that can boost your revenue by 10–50%
• Tools and tactics to increase AOV and CLV with zero additional ad spend
If you’re looking to grow your store without increasing your traffic budget, this episode will give you a simple, repeatable strategy to unlock more revenue from the customers you already have.
This is a brand new solo series I’m testing, and I’d love your feedback. Email me directly at [email protected] — I read every reply. Hope you enjoy it.
SAVE 50% ON OMNISEND FOR 3 MONTHS
Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to https://your.omnisend.com/foundr to get started.
HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER
Learn directly from 7, 8 & 9-figure founders inside Foundr+
Start your $1 trial → https://www.foundr.com/startdollartrial
PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING?
→ Starting from scratch? Apply here → https://foundr.com/pages/coaching-start-application
→ Already have a store? Apply here → https://foundr.com/pages/coaching-growth-application
BOOST REVENUE WITHOUT MORE ADS
We use Aftersell for simple post-purchase offers that lift sales fast.
https://try.aftersell.app/ptiz4gnmvff7 to get started.
CONNECT WITH NATHAN CHAN
Instagram → https://www.instagram.com/nathanchan
LinkedIn → https://www.linkedin.com/in/nathanhchan/
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