564: From $0 to $100,000 a Day Selling Neckties | Fameez Haroon
5/16/2025
0:00
1:08:39
In this episode, Fameez Haroon, co-founder of OTAA, shares how he and his brother bootstrapped a fashion accessories brand from a Melbourne bedroom to $40M+ in sales—without outside funding.
He shares:
• How they built OTAA from $2,000 and zero fashion experience
• The customer pain point that sparked the brand idea
• Their scrappy PR hustle that led to a $4K launch and 400K+ customers
• Why investing in branded content (even when everyone said not to) paid off
• How they scaled their Facebook Ads to 6-figures/month profitably
• The mental game of entrepreneurship—and learning to tolerate pain
If you’re struggling with traction, brand-building, or growing on a limited budget—this episode is a masterclass in creativity, resilience, and long-term thinking.
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