FBU 462: The Year of the Passive Evergreen Sales Funnel: An Experiment

There’s a logistical side of business, and anyone can find success in it with the right mentor and the right tools, but there’s a second side that’s much more difficult to succeed in, and it’s all the intangible things going on inside your head as you build your business. Anyone can be successful if they just keep going, but very few people have the mindset necessary to keep moving forward. If Jill was starting her online business from scratch, there are 6 thing she’d want to know in order to view obstacles as puzzles to solve and to maintain the growth mindset necessary for long-term success.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.    Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

There’s one page that almost every single business uses that is highly underutilized in marketing and conversion—the Thank You Page. Whether your Thank You page comes at the tail end of a free opt-in or a paid offer, you can always use it to provide value, gather market research, or even promote low-ticket tripwire offers. Utilized correctly, you can increase engagement in your offer and increase conversion rates. In this episode, Jill shares some actionable insights you can start using right away for improving conversion rates on your Thank You pages.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.    Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

It’s a new year, and with that means a new business strategy for JillFit. Today, Jill is teaching all about passive evergreen sales funnels and how to implement them into your business model. You’ve probably heard about passive sales in the past, but “passive” is a bit of a misnomer—there’s nothing in business that takes no effort at all, but there are sales mechanisms you can set up that will require a lot less energy. While this strategy is almost opposite to a launch, it’s important to balance launching and evergreen strategies in order to see business growth.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.    Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

You made it to 2025! It’s a brand new year, so if you haven’t had a chance yet, it’s the perfect time to set your business intentions for 2025. Your intentions will guide your decision-making throughout the year, so it’s important to set both qualitative and quantitative goals to reach for. This year, things are looking a little different for JillFit, and Jill is so excited to share some real-time results with you.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.    Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

In the last FitBizU episode of this year, Jill wanted to reflect on the past year and shares insights JillFit achieved its highest revenue year ever. Sometimes we can think that business growth happens solely in leaps and bounds, and while it certainly can, there is a lot of growth that occurs as a result of small changes done consistently. Today, Jill discusses the importance of consistency, effective marketing strategies, and building a strong team culture. The smallest changes can make the biggest impact, and this year was proof of that at JillFit.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.    Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

As you build your online business, it’s important to deliver your message to the right people. You want to attract the right audience while also trying to reach more people, and that’s a valid strategy. However, it’s normal if – in the very beginning – only friends and family are paying attention to your service or buying from you. In this episode, Jill gives you ideas on what to do if your audience is not your ideal client, yet.   “Don’t feel like if it’s someone you know that they’re not a qualified lead.” – Jill Coleman   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.    Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

You’re not just a coach or a personal trainer anymore, you’re a Digital CEO, which means that your time is now in higher-demand than it’s ever been. It’s time to increase your prices! Maybe you’re struggling with impostor syndrome when it comes to raising your rates, but your time is valuable. Plus, when you charge more, you put yourself on the hook to rise to the occasion and become a better coach. It’s time to know your own value and raise your rates. This episode will give you the step-by-step to justify your price increases to your clientele.    Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

In this episode, Jill gets real about the very necessary mindset shift you have to make when it comes to selling. Sometimes, coaches feel a little icky about selling. Doubtful thoughts still come to mind from time to time, making fitness professionals wonder if what they’re doing really matters and whether or not people are getting something from their content. In this episode, Jill shares an important message, explaining that even if you don’t know about it, someone is having their life changed because of your work.   “If you don’t believe in what you’re selling, who else is going to? The most important person to sell on your offer is you.” – Jill Coleman   Get on the Interest List for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.    You May Also Like Fit Biz U: Pep Talk: Who Said It Was Going to Be Easy? Fit Biz U: 3 Ways to Bust through a Business Plateau   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

It’s really easy to compare your journey with someone else’s. It’s sort of inevitable to keep comparing numbers, followers on social media, results, etc. However, what most people don’t think about is that everyone started a business from scratch and everyone thought it was really hard at the beginning too. In this episode, Jill debriefs the 6 key steps for starting an online biz from the very beginning.   “I always try to remind my clients that they’re not supposed to know how to do this.” – Jill Coleman   Get on the Interest List for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.    You May Also Like   Fit Biz U: Adopting a Business Mantra Fit Biz U: Being the Best to Build Your Business   Connect with me!   Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

In this episode, Jill shares essential strategies for ensuring your most successful launch ever in Q1 of 2025. It’s important to take breaks, especially during the holiday season, but its also the perfect time to prepare for the next business year. There are four key steps to prepare for a successful launch: avoiding launches in the first two weeks of January, building familiarity with your offer, conducting market research, and understanding your numbers to set lead goals. Be proactive in their marketing efforts and to focus on the outcomes their audience desires, and your income (and impact!) will continue to grow.   Get on the Interest List for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com