#104: PART 2 | CAMOFIRE & BLACKOVIS PRICE OF PRIVATE EQUITY WITH KENDALL CARD

In Part 2 of this deep dive, Kendall opens up about the real cost of private equity in the hunting industry—and what happens when outside investors reshape the direction of a founder-led business.From the decision to take on investors to the internal pressure that followed, this episode unpacks the hard realities of private equity partnerships, leadership transitions, and the weight of stepping into the CEO role after a co-founder exit. Kendall shares the tension between what he believed the business needed versus what private equity demanded—and how that conflict began to take a personal toll.This episode also explores the turning point that changed everything: a simple but powerful comment from his son that forced Kendall to reevaluate the balance between family, business, and personal fulfillment.Along the way, we cover:The true cost of private equity in outdoor and hunting brandsNavigating a CEO transition and founder identity shiftWhat happens when a private equity firm installs an interim CEOBehind-the-scenes insights into partnerships with KifaruStories from a mountain goat hunt with Aron SnyderThe process of hiring a long-term CEO to stabilize the businessLessons on entrepreneurship, burnout, and redefining successIf you're building a business, working with investors, or trying to balance ambition with real life, this episode is a raw look at what it actually takes—and what it can cost.

In this interview on First Generation Bowhunter, my good friend and mentor Kendall Card joins and talks about the journey of starting Camofire and BlackOvis, all the way up to closing their doors in October of 2025. Kendall recounts the beginnings of Camofire, the early days starting from the basement of his co-founder until the time when 17 years later private equity would enter the picture. He focuses on how the growth of Camofire led to the development of Core4Element, a clothing company they would ultimately sell in order to launch BlackOvis. Along the way Kendall identifies the foundations of the business, the heart and soul elements of his journey through building the company and his personal role in the formation of what would become Camofire & BlackOvis within the hunting industry. Kendall also reflects on the costs of growing a company and how the juggle of business, hunting passion, church, and family responsibilities stretched him, from which he harbors some regrets. Additional topics covered is the introduction of Crispi, how Kendall and Mark worked together and juggled roles in building Camofire, BlackOvis and eventually Crispi. The rise of these websites with their associated loads, along with the sentiment in the business that ultimately the introduction of private equity to the equation. The details of the private equity deal led to Kendall staying with Camofire & BlackOvis in the role of CEO as Kendall’s co-founder left the business to run and operate Crispi. 

In this episode, Adam Buchanan discusses the importance of finding personal validation in bow hunting rather than seeking approval from others, especially through social media. He emphasizes that the joy of hunting should come from the experience itself, not from the size of the game or the opinions of others. Adam encourages listeners to embrace their journey as first-generation bow hunters, to stop outsourcing their legitimacy, and to focus on their own growth and enjoyment in the sport.Bow hunting should be fun; if it's not, something's wrong.Don't let social media dictate your hunting success.It's your tag; hunt for your own experience.Outsourcing validation can lead to dissatisfaction.You can't eat antlers; focus on the meat.Personal validation is more important than likes.The playbook for life is often unfinished.Stop comparing your journey to others.Hunting is about personal growth and experience.Enjoy the process, not just the outcome."Just go shoot a deer.""You can't eat antlers.""This should be fun."Chapters00:00 The Essence of Bow Hunting09:42 Outsourcing Validation in Hunting16:54 The Journey of Self-Validation24:47 Building Personal Legitimacybow hunting, validation, personal growth, social media, hunting success, self-acceptance, first generation bow hunter, outdoor sports, mental health, personal journey

In this episode of First Generation Bowhunter, host Adam Buchanan sits down with Brad Brooks, founder of Argali Outdoors, to talk about the unexpected overlap between rock climbing, bow hunting, and building gear that actually works in the backcountry.Adam and Brad dig into how their shared obsession with climbing shaped their approach to bowhunting, why bow hunting has one of the steepest learning curves in the outdoors, and how persistence—not shortcuts—is the real key to success. They also compare the true cost of climbing vs. hunting, why hunters tend to obsess over gear, and how to avoid wasting money when you’re getting started.The conversation goes deep into wild game as a primary food source, from preparation and cooking to why harvesting your own meat changes your relationship with food entirely. Brad also shares insight into how Argali gear is designed, why simplicity matters, and how innovation in hunting apparel and equipment is evolving to better serve serious hunters—not trends.They wrap with a real conversation about balancing family life, work, and hunting, why communication matters, and how learning from failure is unavoidable in both climbing and bowhunting.If you’re a bowhunter, endurance athlete, climber, or someone trying to do hunting the right way—this episode hits.Brad is the founder of Argali Outdoors, known for lightweight, no-nonsense hunting gear built for real backcountry use.👉 Check out Argali gear here: https://argalioutdoors.com(Designed for western hunters who value durability, weight savings, and simplicity.)Rock climbing builds mental toughness that translates directly to bow huntingBow hunting has a steeper learning curve than most outdoor sportsClimbers tend to spend less on gear than hunters—but both obsess over performanceSuccess in bow hunting often comes after repeated failureWild game becomes a staple when hunting is done consistentlyQuality gear matters—but skill and decision-making matter moreCommunication is critical when balancing hunting, family, and workThe hunting gear and apparel industry is shifting toward function over hypeEpisode Chapters00:00 – How rock climbing shaped obsession05:03 – Transitioning from climbing to bow hunting10:52 – Gear advice for new bowhunters18:01 – The steep learning curve of archery21:16 – Adaptability in bow hunting23:04 – Arrows, mistakes, and hard lessons26:29 – Why wild game matters27:56 – Cooking and preparing wild meat30:32 – Balancing hunting with real life31:31 – Communication and family support38:08 – Innovation in hunting apparel and gearbow hunting podcast, archery hunting tips, Argali Outdoors, backcountry hunting gear, bow hunting learning curve, wild game cooking, hunting lifestyle, archery gear recommendations, western bow hunting, First Generation Bowhunter

In this conversation, Adam and Mark Comcowich delve into the world of skiing, sock design, and the evolution of Darn Tough socks for hunters. They discuss the importance of comfort, durability, and the unique properties of Merino wool. Mark shares insights into the brand's commitment to quality and innovation, as well as the community's role in shaping their products. The conversation highlights the significance of investing in quality gear for outdoor activities, particularly focusing on the importance of socks in a hunter's system.Enter GiveawayEnter your email on huntwurx.com for the giveaway!Comment and tag a friend on Giveaway post from https://www.instagram.com/adam_buchanan/Follow Darn Tough on Instagram: https://www.instagram.com/darntoughvermont/BONUS entry: gain one extra entry by writing a review on Apple Podcasts for FGB podcast" https://podcasts.apple.com/us/podcast/first-generation-bowhunter/id1613568313Skiing roots influence product design and innovation.Darn Tough socks were born from a need for quality.Merino wool offers superior comfort and moisture-wicking properties.The brand's success is tied to its commitment to quality and community.Socks are considered essential equipment for outdoor activities.Cotton socks do not perform well in athletic settings.Darn Tough maintains a low return rate due to product quality.The brand listens to customer feedback for product development.Investing in quality gear enhances outdoor experiences.The hunting community plays a vital role in the brand's evolution.Chapters00:00 Skiing Roots and Industry Insights02:52 The Birth of Darn Tough Socks05:57 Quality and Innovation in Sock Design08:48 The Importance of Merino Wool11:49 Staying Focused on Socks14:58 The Science Behind Sock Performance17:59 Community and Brand Loyalty24:20 The Importance of Quality Gear30:07 Innovations in Sock Technology36:02 Maintaining Comfort in the Field42:02 Community Feedback and Product Development

In this conversation, Ryan Uffens from Hunt Stealth Podcast shares his experiences and insights from his bow hunting journey, discussing the challenges and learning moments he encountered throughout the hunting season. He reflects on the importance of preparation, understanding wildlife behavior, and the thrill of the hunt. Additionally, he introduces his new product, Bison King, highlighting its nutritional benefits and the story behind its creation.Use code [FIRSTGEN] to save on https://bsnkng.com/Ryan shares his first experiences with elk and deer hunting.He emphasizes the importance of learning from mistakes in hunting.Scent plays a crucial role in hunting success.Preparation and the right equipment are essential for a successful hunt.Ryan launched a new Bison Jerky product with his son, BSN KNG.He encourages new hunters to take opportunities when they arise.The conversation highlights the camaraderie and learning in the hunting community.Chapters00:00 The Watch Connection and Tech Preferences02:50 Bow Hunting: A New Journey Begins06:01 Experiences in the Field: Learning and Growth09:09 The Thrill of the Hunt: First Encounters12:11 The Call of the Wild: Elk and Mule Deer Adventures14:51 The Scent of Success: Recognizing Animal Signs17:58 The Evolution of a Hunter: From Novice to Passionate21:01 The Challenges of Calling: Learning the Sounds of Nature23:56 The Unique Smell of Elk: A Hunter's Perspective28:02 Hunting Experiences and Lessons Learned50:20 Launching Bison King: A New Venture56:57 Podcasting Journey and Community Connections

In this episode of First Generation Bowhunter, Adam shares his recent hunting experiences, focusing on deer behavior, movement patterns, and the importance of adapting strategies based on observations. He discusses the significance of paying attention to environmental changes and how they affect deer activity. Adam reflects on missed opportunities and the lessons learned from his hunting adventures, emphasizing the joy and excitement of the hunt.Pay attention to deer behavior and environmental changes.Deer movement can be influenced by human activity.Hunting strategies should adapt to observed patterns.Patience is key when observing wildlife.Chasing deer can lead to missed opportunities.Understanding deer patterns can improve hunting success.Experience teaches valuable lessons in hunting.The thrill of the hunt is in the journey, not just the outcome.Wild game hanging is a rewarding experience.Sharing knowledge and tips can help fellow hunters.Chapters00:00 Introduction to Hunting Insights03:00 Behavioral Shifts in Deer Patterns06:11 Observations on Deer Movement and Activity09:03 Hunting Strategies and Techniques11:48 Chasing Deer and Missed Opportunities14:57 Learning from Experience and Instincts17:52 Conclusion and Reflections on the Hunt

In this episode, Adam discusses his experiences with hunting, particularly the challenges of taking his son out to hunt deer. He shares a humorous anecdote about an app that predicts deer activity and reflects on the recent closure of BlackOvis and CamoFire, where he worked as a marketing director. Adam expresses his gratitude for the colleagues he worked with and the emotional impact of the company's closure, highlighting the talent and dedication of his team.Chapters00:00 Can you find more deer with this app?07:51 Reflections on BlackOvis and CamoFire

SummaryIn this gear chat episode, Adam discusses the benefits of using a fanny pack for hunting, sharing personal experiences and tips on how to effectively utilize this gear. He explores what to pack, hydration strategies, and innovative gadgets like the Bow Spider that enhance the hunting experience. The conversation also touches on essential gear maintenance, particularly focusing on broadheads, and concludes with a call to action for listeners to engage with the podcast.TakeawaysThe fanny pack is a game changer for hunting.Being hands-free while hunting allows for better mobility.Hydration is crucial; manage water effectively during hunts.Innovative gadgets like the Bow Spider can enhance the hunting experience.Proper gear maintenance, especially for broadheads, is essential.Packing light with a fanny pack can improve hunting efficiency.Using lightweight game bags is important for transporting meat.Personal experiences can guide gear choices and hunting strategies.Understanding the functionality of gear can lead to better hunting outcomes.Engaging with the hunting community can provide valuable insights.Chapters00:00 Introduction to Gear Chat: The Fanny Pack02:49 Hunting with a Fanny Pack: Benefits and Tips06:06 Essential Gear for Hunting: Game Bags and Tools08:58 Water Management and Hydration Tips11:53 Innovative Gadgets: The Bow Spider15:08 Broadheads and Their Importance in Hunting18:50 Conclusion and Final Thoughts on Gear

SummaryIn this episode of Unstrung, Adam discusses the necessity of camouflage in bow hunting, sharing personal experiences and insights. He emphasizes that while camo can be beneficial, factors like scent and noise are far more critical to a successful hunt. Adam also reflects on broader societal issues, including the prevalence of hate and the importance of community engagement. He encourages listeners to be mindful of their reactions and interactions, both in hunting and in life. The episode concludes with a light-hearted review of a beverage and an invitation for feedback.TakeawaysYou don't need camo to bow hunt.Scent and noise are more important than camo.Hunting can be expensive; prioritize your spending.You can successfully hunt in solid colors.Be aware of your impact on others in the community.Anger can influence how we are perceived by our children.It's important to model good behavior for the next generation.Engagement with the community matters in hunting and life.Don't let camo dictate your hunting experience.Feedback is essential for growth and improvement.Chapters00:00 Introduction to Unstrung Episodes02:28 The Camo Debate: Do You Really Need It?06:45 Hunting Realities: Scent, Noise, and Environment10:42 Reflections on Anger and Community Engagement14:34 Conclusion and Final Thoughts