Should you offer discounts?

4/13/2023

Fiber Radio

0:00

20:55

It's not black & white. So, let's talk about it.

More episodes from "Fiber Radio"

Interview Episode - How to Make the Most of a Trade Show as a Small Business with Abby Glassenberg
5/18/2023
47:51
Abby Glassenberg of the Craft Industry Alliance joins me to discuss how micro business owners can take advantage of industry trade shows and what tips and tricks they can use to make the most of their time and energy. Connect with Abby: Craft Industry Alliance website Craft Industry Alliance Instagram Other links mentioned: hh Americas (June 20 - 23, 2023) New York Sheep & Wool Festival (Rhinebeck) Helpful resources: Make Your Business Card Stand Out: Essential Elements to Include (m1rmarketing.com)
Coaching Episode - Baby Steps Are Better Than No Steps with Sarah Barca
5/11/2023
48:33
In this episode, Sarah Barca of Strung Out Knits and I are working through how to merge her two ideal customers into one, what kind of messaging will appeal to that customer, and how she can leverage her existing marketing to be more effective. Connect with Sarah: Sign up for her newsletter! Check out her patterns Follow her on Instagram Check out her website Shop on her Etsy Other things mentioned: My secondhand online yarn shop Kristina McGrath Join Book Club & do Scary Bingo with us in the Fiber Business Collective Omnivore App (keep all your newsletters in one place) Eli Trier Eli's newsletter signup Bird Collective Olive & June ManiMe Emily Lymm - Wool & Palette Newsletter Provider: MailerLite MailChimp Flodesk (affiliate link)
Don't miss an episode of “Fiber Radio” and subscribe to it in the GetPodcast app.
How to Write a Better Newsletter
5/4/2023
40:25
Even if you don't find newsletters intimidating, writing them can be a world of their own. In this episode, I'm sharing some of my top/favorite tips for writing a newsletter that actually gets opened (and hopefully will convert!). Past Episodes Mentioned: Interview Episode - There is No Such Thing as Competition with Eli Trier Coaching Episode - There's Still Value in Newsletters with Emily Wool Newsletter Providers Mentioned: Mailerlite Flodesk (affiliate link) MailChimp ConvertKit Klaviyo AI Bots Mentioned: ChatGPT Rytr Bard Other Links Mentioned: Bird Collective For the Birds Rehab: Secondhand Yarn Shop Join the Fiber Business Collective (I mentioned a workshop hosted by Eli Trier - you can check her out here if you'd like to learn more about what she teaches)
We Aren't Really Knitting for Our "Mental Health"
4/27/2023
25:04
Big statement, huh? I'm diving into why I think we actually knit and how we can use that information to tap into our audiences when marketing. Links mentioned in this episode: Alchemy: The Curious Science & Dark Art of Creating Magic in Brands, Business, and Life by Rory Sutherland Fiber Business Collective
Interview Episode - How Trends Work in Fiber Arts with Julie Robinson
4/20/2023
46:33
Julie has been a trendwatcher for years and has created her own trend reports in 2022 and 2023 for fiber artists. Today we're talking about how trends work, why they matter, and how you can incorporate them into your work in the fiber arts industry. Connect with Julie: Julie's Instagram Julie's Website Other links mentioned in this episode: Brianna Capelet Julie Hoover Levi's 501 Jeans Our Maker Life h+h Americas Allison P. Davis's article: A Vibe Shift is Coming - Will any of us survive it?
Should you offer discounts?
4/13/2023
20:55
It's not black & white. So, let's talk about it.
Interview Episode - How Can We Increase the Value of Craft? with Lily Pearsall
4/6/2023
56:36
Connect with Lily: Lily’s Instagram The Curatorial Knits Podcast Other links mentioned in this episode: To Have and To Hold book by Philipp Blom (thriftbooks.com) Lily’s gallery: Hosfelt Gallery René Magritte | MoMA Andrea Higgins Suzusan Paul McCartney and His Creative Practice: The Beatles and Beyond by Phillip McIntyre, Paul Thompson, Paperback | Barnes & Noble® (barnesandnoble.com)
Coaching Episode - Improving Messaging to Increase Accessibility with Dan Strizak
3/30/2023
50:04
Interview Episode - Branding in the Fiber Arts Industry with Emily Lymm
3/23/2023
1:06:34
Emily’s website: www.woolandpalette.com Emily’s Instagram: www.instagram.com/wool.and.palette Emily’s guide on Color Theory: Going Beyond the Rainbow Links mentioned in this episode: TSA Instagram - www.instagram.com/tsa Who Gives a Crap - Home | Who Gives A Crap USA Squatty Potty - https://www.squattypotty.com Hilda TV Series - Watch Hilda | Netflix Official Site Fiber Business Collective - https://www.fiberbusinesscollective.com
Coaching Episode - Using Social Media When You Hate It with Stacy Dresow
9/29/2022
47:55
Stacy & I work through the general loathing of social media, figuring out where her people are, and how to build her newsletter. Connect with Stacy: Website Instagram Facebook Join the Fiber Business Collective. This week's episode is supported by White Rose Fiber Company.

More Episodes

Get the whole world of podcasts with the free GetPodcast app.

Subscribe to your favorite podcasts, listen to episodes offline and get thrilling recommendations.

A company from

Should you offer discounts?

Fiber Radio

More episodes from "Fiber Radio"

Interview Episode - How to Make the Most of a Trade Show as a Small Business with Abby Glassenberg

Coaching Episode - Baby Steps Are Better Than No Steps with Sarah Barca

How to Write a Better Newsletter

We Aren't Really Knitting for Our "Mental Health"

Interview Episode - How Trends Work in Fiber Arts with Julie Robinson

Should you offer discounts?

Interview Episode - How Can We Increase the Value of Craft? with Lily Pearsall

Coaching Episode - Improving Messaging to Increase Accessibility with Dan Strizak

Interview Episode - Branding in the Fiber Arts Industry with Emily Lymm

Coaching Episode - Using Social Media When You Hate It with Stacy Dresow