Your Marketing Isn't Broken, The Model Changed (Here's What Works Now)

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.  This week: How to Balance Being the Expert and Being the Coach

Your marketing isn't broken. The model changed. And if you're still operating like it's 2018, you're going to keep hitting walls. In this episode, I'm breaking down exactly why the old linear funnel is dead, what's killing your conversion rates, and the coaching business marketing strategy that's actually working right now. I'm also sharing the "breadcrumb method" I use to identify and convert the hottest leads in my audience. What you'll learn: Why 82% of coaches leave the industry by year two (and how to not be one of them) The 4 reasons the linear funnel model stopped working How to segment your leads by "temperature" and nurture them differently The breadcrumb tracking system I use to watch leads before they book Why personalized, high-touch outreach is the new marketing edge Plus: details on Best Damn Coach Live, April 13–14! Grab your ticket at https://amanda-walker.com/bdc-live/ and use code BDCLive200 to save $200. Resources Mentioned: Best Damn Coach Live: https://amanda-walker.com/bdc-live "How To Get Clients" Limited Series: amanda-walker.com/limitedseries 10 Powerful Questions: amanda-walker.com/questions Instagram: @awalkmyway https://www.instagram.com/awalkmyway/

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: How to Find the Hidden Revenue That's Already in Your Business For More Info Go To: https://amanda-walker.com/best-damn-coach/

Tax season doesn't have to be terrifying. In this episode, I'm bringing on my secret weapon: tax strategist Cindy Dillard. She's the reason Justin and I don't get hit with surprise six-figure tax bills every April. Here's what we're covering: The real difference between an LLC and an S-Corp (and why it saves you 16% on profits) Home office deductions you're probably missing Travel write-offs that actually work What never to pay from your business account How to get organized in the next 30 days If you've ever felt that nervous belly-flip about taxes, this episode will change that. Cindy breaks down complex tax strategy into simple, actionable steps that can save you thousands. Connect with Cindy Dillard: Phone: 602-368-3588 Email: [email protected] Resources: "How To Get Clients" Limited Series: amanda-walker.com/limitedseries 10 Powerful Questions: amanda-walker.com/questions Instagram: @awalkmyway https://www.instagram.com/awalkmyway

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: What I Do When a Client Needs Permission to Invest in Themselves

What does it actually look like when a female coach bets on herself and shows up to a live event — even when the timing feels impossible? In this roundtable episode, I sit down with three clients who attended the very first Best Damn Coach Live: Kindyl Keeton, a mindset and action coach who drove 16 hours with barely one paid client; Sharleen Lucas, an RN-turned-wellness consultant who had an aha moment that's been expanding ever since; and Lauren Enright, a fertility coach who flew in from Montreal, overcame her own scarcity spiral, and declared on the flight home that she'd write a book and launch a podcast. You'll hear: Why showing up before you feel ready is the whole point How being in the room with the right people rewires your identity as a coach The real objections these women had — money, kids, timing — and how they worked through them What happened to Lauren's business after she recommitted despite a tough financial quarter (spoiler: best month ever) What Kindyl, Sharleen, and Lauren are most excited about for BDC Live 2026 Best Damn Coach Live is April 13 & 14, 2026. Two full days of strategy, real-time feedback, connection, and more than a few surprises. Grab your ticket at amanda-walker.com/bdc-live. Connect with the guests: Kindyl Keeton: Become a Badass: Unlock Your Full Potential podcast https://apple.co/40b20dv | Instagram https://www.instagram.com/kindylkeeton/ | Facebook: https://www.facebook.com/kindylkeeton Sharleen Lucas: https://www.rnextdoor.com/ | Facebook: https://www.facebook.com/sharleen.lucas/ Lauren Enright: https://www.breathewithlauren.com/ | Instagram: https://www.instagram.com/breathewithlauren/ | https://www.instagram.com/fertilefromwithin/ Connect with Amanda: Grab your BDC Live ticket: https://amanda-walker.com/bdc-live/ "How To Get Clients" Limited Series: amanda-walker.com/limitedseries Instagram: https://www.instagram.com/awalkmyway/

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.  This week: Are You Selling Coaching or Results?

Your tech is supposed to give you back TIME. So why are you spending 10-15 hours a week buried in manual tasks? In this episode, I'm breaking down the Frankenstein tech stack problem that's eating your profit and energy. If you're bouncing between six different platforms, copying and pasting data, and drowning in tools that don't talk to each other, this is for you. You'll learn: The exact tech audit I use to identify what's costing you time versus saving you time My non-negotiable tools (spoiler: you need way less than you think) Revenue-based tech recommendations for 5-10K, 10-20K, and 20K+ months Why simple sticks and how to stop adding layers of complexity The migration strategy that won't overwhelm you Special shoutout to Shine Pages for being the all-in-one platform that consolidates website, email marketing, scheduling, and payment processing. Check out the 14-day trial in the show notes. Stop letting tech drain your profit. Start using it to get your life back. Connect with Amanda: Instagram: @awalkmyway (https://www.instagram.com/awalkmyway/) "How To Get Clients" Limited Series: amanda-walker.com/limitedseries 10 Powerful Questions: amanda-walker.com/questions

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.  This week: How to Coach Through 'Member Guilt' Without Burning Out

Your kids won't remember how much you made. They'll remember if you were there. In this raw and honest episode, I'm getting real about the trade-offs between building a coaching business and being present for your family. I share why I turned down a hypothetical $2 million opportunity, the "radio knob" metaphor that changed how I approach my days, and the permission slip you might need to define success differently. In this episode, you'll learn: Why the "you can have it all" message sets moms up to fail The radio knob framework for managing business and family priorities My non-negotiables as a business owner and mom (and why they matter) How to measure success beyond revenue numbers The difference between intentional choices and guilt-driven defaults This episode is for you if: You're struggling with mom guilt while building your business You're measuring success by someone else's metrics You want permission to build slowly or work part-time You're ready to design your business around your actual life Resources mentioned: "How To Get Clients" Limited Series: amanda-walker.com/limitedseries 10 Powerful Questions: amanda-walker.com/questions Connect with Amanda: Instagram: @awalkmyway https://www.instagram.com/awalkmyway/