You Can't Spin a Story Into Existence w/ Jeff Sweat

This week the PMP talks w/ Brentos Fernandez, Head of Creative for Listen. Listen is a venture capital firm based in Chicago that focuses on investing in early-stage companies that have the potential to put a dent in culture. From the cosmic space jackets of Oros to the Goop of Cannabis, Miss Grass, Brentos and his team invest millions of dollars to help these cool kid brands scale by helping them articulate what makes them matter through the art and science of brand building. Brentos talks about how a design & art kid found his way from advertising to the world of venture capital. We talk about where LISTEN got its name, how it feels to be on the other side of the pitch, and how listening to dozens of innovative business ideas zoom past his ear holes each week inspires and fuels his creative output in the modern marketing world of Pop-Marketing. We also dig into Listen’s insane investment portfolio, highlighting some of my favorites and pick apart the differences involved in building rockstar brands with partners vs clients. Links:Find out more about LISTEN:https://www.listen.co/team/The Listen Podcast: Overheard https://open.spotify.com/show/3JHa41eIvpxMLLahmmkVHqConnect on LinkedIn: https://www.linkedin.com/in/brentosfernandezhttps://www.linkedin.com/company/listenventures/Follow the "Pop-Marketer" Joe Cox on Social MediaTwitter: @joenormalInstagram: @joecoxInstagram "The Pop-Marketer": @popmarketerLinkedIn: https://www.linkedin.com/in/jocoxhttps://www.pop-marketer.com/Signup to join the Pop-Marketing community: https://mailchi.mp/4275ff333e91/popmarketing

Scott Jones, Senior Producer/Writer at Disney Channel Global Marketing is one of the creative minds behind the content and on-channel promotion of Disney icons like High School Musical, Gravity Falls, Ducktales, and Descendants. Scott has been creating short-form videos since before it was cool and he shares a ton of smart thinking around what goes into the mashups, music videos, and marketing behind Disney's TV magic. We discuss the free-range creativity of college, how he found his home at The Disney Channel, Scott's philosophy on idea linking and "kinda marketing", with a few stories scattered in of working with Disney talent. LINKS:Follow Scott Jones: @ruckusjonesConnect on LinkedIn: https://www.linkedin.com/in/scott-jones-641a2525Follow the "Pop-Marketer" Joe Cox on Social MediaTwitter: @joenormalInstagram: @joecoxInstagram "The Pop-Marketer": @popmarketerLinkedIn: https://www.linkedin.com/in/jocoxMedium: @joenormalhttps://www.pop-marketer.com/

Anna Jordan Douglass, the founder and Chief Creative Officer of Makefully, a studio & consultancy specializing in research, design and production of educational media, technologies & learning environment for kids. A former VP of digital development & Interactive at the iconic Jim Henson Company, A PhD of creative education from University of Wisconsin & now at Makefully she’s working with every big name in children’s entertainment & education to bring kids directly into the creation process w/ a co-design method she’s adapted all around the ideas of interest-driven learning & purposeful production. Anna is not your every day creative mind, but she sure the hell is one of my favorites, taking principles of science & academia and applying them to prove that not only can learning be fun, but that it must be. If you’re a youth marketer, a creator of content for kids, or if you’re a parent, I think this one is a must-listen. Find out more about Anna & the Makefully team:https://makefullystudios.com/https://www.linkedin.com/in/annajordandouglass/Follow the "Pop-Marketer" Joe Cox on Social MediaTwitter: @joenormalInstagram: @joecoxInstagram "The Pop-Marketer": @popmarketerLinkedIn: https://www.linkedin.com/in/jocoxMedium: @joenormalhttps://www.pop-marketer.com/

Rosie Yakob is a thinker, maker & founder of the creative consultancy Genius Steals and the lead camp counselor for The School of Stolen Genius, an online community of creative minds with members all over the world. I finally get a chance to sit down with one of my favorite Pop-Marketers over a couple of pots of coffee to catch up on how the team at Genius Steals have been dealing with being grounded in the states after living the nomadic life over the last 6 years and how they've been pivoting to help marketers from Facebook to Coca-Cola keep their creative minds functioning over the pandemic. Rosie is kind, inspiring & chock-full of stories and ideas that I think we could all use right now. We chat on everything from her recent Save Music City project w/ Tim McGraw & Dolly Parton, working on yourself & your business in weirdo times & discuss channeling your inner-camp counselor when managing an online community. Never a disappointment & one of my favorite chats of the year! Quotes:”You got to decide what you want your output to be because you don't want the same output with someone else.” 31:21”We all have to be uncomfortable to learn and grow.” 60:37http://geniussteals.co/https://learn.schoolofstolengenius.com/members/postshttps://geniussteals.substack.com/ (Strands of Genius Newsletter)IG Handles:: @rosieyakobTwitter: @rosieyakob

Talking Mondo, the pop culture phenomenon that gives fans physical representations of their fandom through posters & vinyl records. Also a rundown of how Hollywood is working/or not working within the pandemic and the future of Hollywood production. Paul Hogan is a director, creative motion designer, and illustrator. He is a multi-disciplined director and creative who approaches everything with a visual mindset and a sense of wonder and humor. In this episode with Paul, he will share with us his story of how he began his career as a Graphic and Motion Designer. Paul also gained notoriety with self-produced “Fan Made” Movie trailers, which went viral and caught the attention of the press and movie studios and eventually landed him a job as a Director of Creative Production for an ad agency. Paul also spent the last few years creating and directing entertaining branded content for E! Online, CBS Films, Lionsgate, ANA Airlines, and Toyota. He has also directed network series for Fusion, TruTv, and Playboy.Quotes:“Necessity breeds invention” 27:37“This is capitalizing on the fact that we feel we literally need to own a piece of it” 37:54Links:Website: https://paulghogan.com/Instagram: @garrisondeanFollow the "Pop-Marketer" Joe Cox on Social MediaTwitter: @joenormalInstagram: @joecoxInstagram "The Pop-Marketer": @popmarketerLinkedIn: https://www.linkedin.com/in/jocoxMedium: @joenormalhttps://www.pop-marketer.com/

Joe talks with Jason Elm about his rad career running and building creative campaigns for big brands and even SuperBowl ads. Jason finally gives Joe the skinny on his 6 years running the Sony PlayStation account and we get a really cool window into the PS3 era and what it's like running creative point on one of the largest fandom's in the world. Deeply caring about the people he works for with who they create for, Jason will dive deep with us in the world of creative marketing and the impact it creates for the brand not only to appear appealing to consumers but also to the connection it creates.“If you're not going out there filling your bucket, you've got fewer things to work with.” 11:20Links:Website: https://www.thebestofelm.com/Twitter: https://twitter.com/JasonElmInstagram: https://www.instagram.com/jasonelm/Follow the "Pop-Marketer" Joe Cox on Social MediaTwitter: @joenormalInstagram: @joecoxInstagram "The Pop-Marketer": @popmarketerLinkedIn: https://www.linkedin.com/in/jocoxMedium: @joenormalhttps://www.pop-marketer.com/

“Strange things are afoot at the Circle K.”We are joined by Eric Melin an award-winning business communicator and senior social media community manager. Best known as the 2013 World Air Guitar Champion, and a tireless ambassador for the sport of competitive air guitar, one of Eric’s dream is to achieve world peace.In this episode, Eric will walk us through the amazing world of competitive air guitar, it’s nature, and how fascinating the sport is which has been enjoyed by thousands of music enthusiasts all around the world. Eric will also share with us their upcoming events and adjustments due to the COVID situation as they push through with their virtual events in hitting their 25th anniversary this year.Follow Eric Melin on Social MediaTwitter: @SceneStealrEricvisit Air Guitar World:https://airguitarworldchampionships.com/"How Air Guitar Can Reveal Your Own Creative Process | Eric Melin | TEDxLawrence" - https://bit.ly/3hp9S29Follow the "Pop-Marketer" Joe Cox on Social MediaTwitter: @joenormalInstagram: @joecoxInstagram "The Pop-Marketer": @popmarketerLinkedIn: https://www.linkedin.com/in/jocoxMedium: @joenormalhttps://www.pop-marketer.com/

Joe & Jeff talk about how Jeff found himself in the world agency PR and how he became a young adult fiction writer. A man between worlds, this episode is a raw and wonderful peek into how a pop-marketer lives between worlds. You can find Jeff's new book SCORPION on Amazon:https://www.amazon.com/Scorpion-Mayfly-Jeff-Sweat/dp/1250139228/ref=sr_1_1?dchild=1&keywords=scorpion+book+jeff+sweat&qid=1598326884&sr=8-1His PR consulting agency Sweat+Co and Agencies Under Quarantine:https://www.sweatandco.com/Jeff on Twitter: https://twitter.com/jeffsweatbooks?lang=enCheck out the Pop-Marketer:https://www.pop-marketer.com/

This is our final Pop-Marketing Podcast on this feed, please go to our new link and subscribe!https://podcasts.apple.com/us/podcast/the-pop-marketing-podcast/id1518917910Are you a media literate person? Michelle Ciulla Lipkin is the Executive Director of NAMLE, the National Association for Media Literacy Education. We talk about what media literacy is and how 2020 shown us why it's a critical skill set for a generation growing up online. If you work in media in any capacity, this episode is a must listen and if you don't, it's probably just as important to know more about media literacy & how we help make it a fundamental part of education as reading & writing. Find a ton of media literacy resources, become a member and donate at the NAMLE websitehttps://namle.net/Connect w/ Michellehttps://www.linkedin.com/in/michelle-ciulla-lipkin-4b842369/Connect w/ Joe & Signup to Pop-Rocks, the Pop-Marketing email (now with 0% boring stuff)https://www.pop-marketer.com/Joe Twitterhttps://twitter.com/joenormalPop-Marketer on Instagram https://www.instagram.com/popmarketer/

Just one more week before this podcast link goes silent, but no fear, The Pop-Marketing Podcast has a new home here https://podcasts.apple.com/us/podcast/the-pop-marketing-podcast/id1518917910Or just search for The Pop-Marketing Podcast wherever you listen to podcasts! This week on The PMP Joe talks w/ John Kreicbergs about pivoting into virtual events with Planet Comicon, The Musicology of 19th century Russia & the beautiful ways that despite creativity finds a way to flourish, especially during a pandemic. Connect w/ Johnlinkedin.com/in/johnkreicbergshttps://twitter.com/patchchordhttps://patchchord.com/Connect w/ Joe & Pop-Marketerhttps://www.pop-marketer.com/https://twitter.com/joenormalhttps://www.youtube.com/channel/UCvo9JRUI_QwTOVXprbKPoBQ?view_as=subscriber