Rich Relationships - Interview with Selena Soo

Welcome back to the Epic Success Podcast. In this episode, I am breaking down the hidden money mindset traps that keep even successful entrepreneurs stuck. Today I talk about my journey, revealing how my self worth was tied to hustle and revenue. This created a cycle that stalled my business growth. I recognized these patterns, broke through my glass ceiling, and rewired my identity for true eight figure thinking. Trust me - if I can do this, so can you. Tune in to discover the neuroscience behind these money stories, the practical steps I took to shift from measuring my value by income to seeing how money could be a tool for impact. In the episode I reveal the 3 steps I took that rewired my money mindset for good. If you've ever felt stuck with money in your business despite how hard you work, this episode will have you ready to scale your business and freedom by mastering your money mindset. Key Takeaways: Why the way you think to get to doesn't get you to scale to seven and eight figures The dangerous connection between identity and money Key Timestamps [4:27] –  Let Go to Scale Growth [9:45] – breaking free from identity in Doing good  [10:53] – Flipping the Money Mindset patterns  [17:25] –  Finding Revenue growth  Through aligned Identity   Episode Quote "As an entrepreneur, we're always going to be in this, what I call the spiritual battle of money mindset. And that if your identity is coming from what you produce, or your production, your revenue will always have a ceiling. It will always get capped." - Dr. Shannon Irvine    P.S. Want to increase your profit 30-50% without adding more to your plate? I'm hosting a Free Profit Systems Masterclass this Monday, Nov 17th at 12pm CST. You'll discover the 3 proven neuroscience-based systems that get you working ON the business instead of IN it. Save your spot here → https://getepicsuccess.com/registration-org

Welcome back to the Epic Success Podcast with Dr. Shannon Irvine!  In today's episode, Dr. Shannon sits down with Rick Mulready, a seasoned online business strategist and fellow San Diego native, to dive into the ever-evolving world of AI in business.  Together, they explore the current state of artificial intelligence, calling out the hype versus reality behind recent model updates like GPT-5, and discuss why many entrepreneurs feel like they're falling behind in AI adoption. Rick shares practical insights about how AI is transforming the landscape for business owners making it possible to build apps, streamline workflows, and increase efficiency with little to no experience. They unpack strategies for leveraging AI to future-proof your business, optimize your team's performance, and get faster results for your clients. Plus, Dr. Shannon and Rick tackle the hot topic of privacy, guiding listeners through the do's and don'ts of sharing information with AI models. Whether you're a business owner just dipping your toes into AI or a seasoned entrepreneur looking to scale, this episode is packed with actionable advice, tool recommendations, and honest dialogue about what's coming next in the world of AI and how you can harness its power to drive your business forward. Tune in and get ready to transform curiosity into clarity and opportunity! Key Takeaways: The hype cycle in AI models (GPT-6 anticipation) The evolving nature of online courses using AI Importance of centralizing business knowledge and data for AI context Key Timestamps [5:55] –   AI:Business Owners Falling Behind [10:21] –  Leveraging AI for Faster Results [22:31] – Training AI to Match Your Voice [32:50] – Centralize Context for Effective AI [40:42] – AI Avatars Improving, Still Detectable [44:46] -  "Leveraging AI for Business Tasks"   Episode Quote "If you don't have much time, spend 15 minutes a day chatting with AI. So you can get more comfortable with it and you can start leveling up. Because, I will guarantee that once you start seeing some success and the things that it can do, you'll be hooked." - Rick Mulready  

Welcome back to the Epic Success Podcast. In today's episode, Dr. Shannon welcomes back her good friend and go-to speaking coach, Colin Boyd. Colin is a seasoned professional speaker who's just released his new book, "One Presentation Away." Known for his unique and highly effective approach to communicating your mission, Colin dives deep into the art and structure of presentations that truly transform audiences, not just inspire them. Dr. Shannon and Colin unpack why speaking is one of the ultimate X-factor skills for entrepreneurs, coaches, and service-based business owners, and reveal why storytelling, especially through what Colin calls the "conversion story" is more crucial than ever in today's AI-heavy, information-rich world. Together, they talk through the distinct stages of becoming a powerful speaker, the core emotional connection needed to turn listeners into clients, and the three types of talks every business owner should master. Listen in as Colin shares behind-the-scenes stories, game-changing mindset shifts, and a proven roadmap to using speaking as a powerful tool for scaling your impact and income. And stick around to hear about the incredible bonuses available with his new book, along with Dr. Shannon's own powerful results from applying Colin's methods. If you're ready to elevate your message, grow your business, and make a bigger difference—this episode is for you! Key Takeaways: The increasing importance of personal stories in the age of AI. Encouragement to step into the role of a speaker or leader, even in small ways. The one presentation away philosophy: the power of a single transformative presentation. Key Timestamps [5:37] –  From Speech to Conversion Success [10:03] – Crafting Transformational Conversion Stories [15:39] – AI's Impact on Education [25:59] – Soft Selling Through Speaking Engagements [27:01] – No-Sell Strategy to Attract Clients [35:48] -  Secrets to $100K Presentations   Episode Quote "A conversion story is told in a way where the audience hears your story, but they feel theirs." - Colin Boyd Episode Resources Grab Colin Boyd's Book: One Presentation Away: Become an Irresistible Speaker and Convert More Clients

In this episode of the Epic Success Podcast, I'm breaking down the neuroscience behind achieving more by doing less — and the three simple steps that will help you hardwire success straight into your brain. Here's what most people don't realize: You can't outwork or out hustle  your subconscious. No matter how much strategy or hustle you pile on top, if your brain is wired for survival instead of success, you'll keep hitting the same ceiling. In this episode, I walk you through: ✨ Why 90% of your daily results come from subconscious wiring (and how to change it) ✨ The 3-step NeuroCoach Model that trains your brain for consistent success ✨ How to turn your goals into automatic habits that run on autopilot ✨ How Neuroscience is the key to faster results If you've been spinning your wheels and wondering why more effort isn't creating more results, this episode is your roadmap to finally working with your brain instead of against it. 🎧 Press play and discover how to achieve more in less time—by hardwiring your mind for success. 🔗 Website: drshannonirvine.com/podcast PS. Do you have your copy of my new Best Selling Book 67 DAY YEAR - 3 simple steps to Wire your brain to achieve more in less time!  Order yours today and get over $1200 in bonuses at www.67dayyearbook.com  

Welcome to another episode of the Epic Success Podcast with Dr. Shannon Irvine! Today marks a milestone in the Epic Success world as Dr. Shannon celebrates the official launch of her brand new book, "The 67 Day Year."  In this solo episode, Dr. Shannon shares the story behind the book, what inspired her to write it, and how it offers a neuroscience-based, three-step system designed to help entrepreneurs and leaders achieve their biggest goals—without falling into the "work harder" trap.  You'll hear about the brain science that makes 67 days the magic number for creating lasting change, and how you can unlock exclusive bonuses like the free audiobook, a companion workbook, and VIP access to her three-day live event.  If you're ready to flip your "success switch," accomplish more in less time, and finally break through your own limits, this episode is for you. Tune in and get ready to make your next level of success a reality! Key Takeaways: Tackling the common misconception that it takes 21 days to form a habit How to make success automatic by aligning brain and behavior The synergy between faith and neuroscience for unlocking potential Key Timestamps [0:00] – The Brain Rewiring Guide [5:31] – The Brain Based Coaching Book [6:44] – Breaking The Achievement Ceiling  [9:45] –  Achieving Yearly Goals In Just 67 Days Episode Quote   "The 67 Day Year Book is For those who are ready to flip their brain success switch on and change the world." - Dr Shannon Irvine  Episode Resources Purchase The Book Here at: https://67dayyearbook.com/  

How to Hardwire a Renewed MIND  In this episode of the Epic Success Podcast, Dr. Shannon is pulling back the curtain on why even the most faith-filled women get stuck on the edge of their breakthrough. Here's the truth most aren't talking about: Your calling doesn't just require obedience it requires renewed wiring. God gave us an instruction manual for our minds "be transformed by the renewing of your mind" and neuroscience is finally catching up with that belief. In this episode, Dr. Shannon walks you through: Why your brain resists the very thing God is calling you forward to  How to retrain your mind for obedience, overflow, and sustainable success The 3 biblical brain-rewiring principles Dr. Shannon uses with clients & students that get results and fast  Understand why "breakthroughs" don't come from more effort—but from new wiring If you've ever felt like you're doing everything "right" praying, showing up, doing the work but you still have not stepped fully into your calling God placed on your life,this episode is for you! 🎧 Press play and let's rewire the patterns that have been holding you back!  🔗 Website: drshannonirvine.com/podcast 🔗ApplePodcast: https://podcasts.apple.com/us/podcast/epic-success-with-dr-shannon-irvine/id1238559008 🔗Spotify: https://open.spotify.com/show/13gkDSIPRz47ut5eshIynY If your team's growing but your time freedom isn't, it's not a people problem - it's a systems one. I created a short training to show you the 5 systems that changed everything for me. Grab it here!

If you've scaled to six or seven figures but feel like you are still the bottleneck…" with "the one the business can't run without" it's time for a different approach. We want freedom. We want impact, and we end up becoming the most underpaid, overworked employee in them  We want freedom. We want impact. And we end up becoming the most underpaid, overworked employee in the company we created In this episode of the Epic Success Podcast, I'm walking you through the 5 key systems you must hardwire in your business so you can scale without burning out — and finally lead like a true owner. Inside this episode, I break down: Why your business can't scale beyond the way you're hardwired How I went from adrenal burnout to running a multi-7 figure business without being "in the weeds" The 5 core levers that let you reclaim 10-20 hrs a week  and grow your profit How to finally start working ON the business and not IN it.  What it really means to go from founder to true CEO 🎧 Listen in and let's map out the systems to scale your business — without sacrificing yourself in the process. 🔗 Website: https://drshannonirvine.com/podcast 🔗 Apple Podcast: [Insert link] 🔗 Spotify: [Insert link] What's the P.S.?? Want to hardwire these 5 systems in your business. Get  the 67 Day Year CEO free training -  https://getepicsuccess.com/67start  

Some entrepreneurs can hit six figures by hustling, working harder than everyone else, doing it all themselves, and really pushing for results. But the leap to seven? That takes a different operating system. In this episode of the Epic Success Podcast, I break down the exact mindset shifts required to grow from a stressed-out six-figure entrepreneur to a strategic, focused 7-figure CEO. We unpack the brain-based truth behind why strategies plateau and how to rewire your mind to lead, decide, and scale like someone at 7 figures already.  Inside this podcast I talk about : The broken beliefs I had at 6 figures that kept me stuck (and how I shifted it)  The 5 mindset patterns separating 6-figure hustlers from 7-figure CEOs Why your subconscious patterns are the real bottleneck to growth How to Hardwire your brain for higher ROI, better leadership, and sustainable success Why success feels harder after six figures—and how to break that glass ceiling for good P.S. Want to go deeper on the 7 figure Shift ? Click here to get my free workbook that walks you through uncovering what is blocking your growth (Link to freebie / 7 Figure shift) Interested in becoming Hardwired for 7 Figures? Want to be one of the 10 people that Dr Shannon personally takes through the 67 Day Year - Hardwired 7 Figure CEO  -   DM us on IG and  know and we will send you the application. https://www.instagram.com/drshannonirvine?igsh=Zjdmbm9mcndkNW1s&utm_source=qr  

Are your business relationships genuinely supporting your growth—or are they just surface-level connections? In today's episode, Dr. Shannon Irvine sits down with the amazing Selena Soo, author of Rich Relationships, to explore how cultivating deep, authentic relationships can become your greatest business asset. Selena shares actionable insights into building meaningful connections that amplify your success. We talked about: How to Leverage authentic generosity to form stronger, more impactful relationships Instantly strengthen your connections with proven, practical tips Create strategic alliances that boost your business growth and influence If you're ready to deepen your business relationships and elevate your entrepreneurial journey, this episode is for you. Get Selena's book at http://richrelationshipsbook.com/epicsuccess

Have you ever felt like a fraud, even though you've achieved significant success? Imposter syndrome is a sneaky killer of confidence and momentum, especially for driven entrepreneurs stepping into new territories. In today's powerful episode, Dr. Shannon Irvine dives deep into understanding imposter syndrome from a neuroscience perspective. She reveals the brain-based triggers behind imposter syndrome and teaches actionable, science-backed strategies to banish it once and for all. You'll discover how to: Recognize imposter syndrome as a pattern your brain defaults to, not your truth. Rewire neural pathways to embrace your real identity as a successful entrepreneur. Transform fear into fuel, leveraging your emotions to catapult you toward your goals. It's time to stop letting imposter syndrome sabotage your growth. Tune in now and learn how to train your brain for unstoppable confidence and sustainable success. P.S. Ready to finally break through the mental patterns holding you back? If you're a high-achieving entrepreneur stuck at six figures, and you're ready to lead, decide, and execute like a 7-figure CEO— 👉 Join the waitlist for the 67-Day Year Immersion. This neuroscience-backed experience will help you rewire the beliefs, blocks, and habits that are keeping you stuck—so you can scale with confidence and clarity. 🔗 Join Here