
Absolute Zero, Demand Reduction & Engineering Sustainability: a Conversation with Professor Julian Allwood
In this episode, CSCEN's Simon Salvi sits down with Professor Julian Allwood - Professor of Engineering and the Environment at the University of Cambridge and leader of the Use Less Group.
We cover his transition from industry into academia, the story behind the landmark 2019 Absolute Zero report, why achieving our climate goals relies on demand reduction rather than technological silver bullets, commercialising university research through tech startups, and the key themes of his book Promise the Earth on restraint and human values.
We hope you enjoy the episode!
Julian Allwood Bio:
Julian is Professor of Engineering and the Environment at the University of Cambridge, where he has led the Use Less Group for 25 years. Following an early career working with industrial aluminium producer Alcoa, he has pioneered research into resource efficiency, sustainable materials, and industrial demand reduction. Julian directed the UK FIRES research consortium, co-authored the high-profile Absolute Zero report (the University of Cambridge’s most accessed research publication), co-founded startups Reclinker and Deep Form, and co-authored Promise the Earth.
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Disclaimer: The views, thoughts, and opinions expressed are the speaker’s own and do not represent the views, thoughts, and opinions of the Civil Service Climate and Environment Network or the Civil Service. The material and information presented here is for general information purposes only.
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