Elevate Classics: Allan Dib's One Page Marketing Plan

Ed Bastian is one of the most accomplished leaders in the world today. He is the CEO of Delta Air Lines, a role he has held since 2016, and he has been a leader at the company for over 25 years. During Ed’s time as CEO, Delta has become the world’s most awarded airline, including being named the top-ranked airline by Wall Street Journal, Fortune and others. He was recently named Chief Executive magazine’s 2023 Chief Executive of the Year. In this classic episode, Ed joined host Robert Glazer on the Elevate Podcast to discuss his leadership career, how he thinks about Delta's strategy and market position, how to build a world-class global culture, and much more. Thank you to the sponsors of The Elevate Podcast Mizzen & Main: ⁠⁠⁠⁠⁠⁠mizzenandmain.com⁠⁠⁠⁠⁠⁠ (Promo Code: elevate20) Shopify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠shopify.com/elevate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠indeed.com/elevate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Masterclass: ⁠⁠⁠⁠⁠⁠masterclass.com/elevate⁠⁠⁠⁠⁠⁠ Found: ⁠⁠⁠⁠⁠⁠found.com/elevate Learn more about your ad choices. Visit megaphone.fm/adchoices

On a new edition of Weekend Conversations on the Elevate Podcast, host Robert Glazer and producer Mick Sloan discuss key rules for networking professional business relationships. Robert shares the networking approach that has helped him build hundreds of valuable professional relationships and highlights five vital rules every networker needs to know. Read More: My Five Golden Rules For Networking Thank you to the sponsors of The Elevate Podcast Mizzen & Main: ⁠⁠⁠⁠⁠mizzenandmain.com⁠⁠⁠⁠⁠ (Promo Code: elevate20) Shopify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠shopify.com/elevate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠indeed.com/elevate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Masterclass: ⁠⁠⁠⁠⁠masterclass.com/elevate⁠⁠⁠⁠⁠ Found: ⁠⁠⁠⁠⁠found.com/elevate Learn more about your ad choices. Visit megaphone.fm/adchoices

Allan Dib has helped several entrepreneurs add rocket fuel to their businesses through intelligent marketing. He is a serial entrepreneur who has founded, scaled and exited multiple companies, and a self-described rebellious marketer. He is the founder of Successwise and the #1 bestselling author of the book The 1-Page Marketing Plan, which has been fully updated and re-released this week. On this classic episode, Allan joined host Robert Glazer on ⁠the Elevate Podcast⁠ to share what so many companies get wrong about marketing, and how to get great results with efficiency and simplicity. Thank you to the sponsors of The Elevate Podcast Mizzen & Main: ⁠⁠⁠⁠⁠⁠mizzenandmain.com⁠⁠⁠⁠⁠⁠ (Promo Code: elevate20) Shopify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠shopify.com/elevate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠indeed.com/elevate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Masterclass: ⁠⁠⁠⁠⁠⁠masterclass.com/elevate⁠⁠⁠⁠⁠⁠ Found: ⁠⁠⁠⁠⁠⁠found.com/elevate⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's guest, General Stanley McChrystal, is a retired four-star general, former commander of U.S. and International Security Assistance Forces in Afghanistan, and former commander of Joint Special Operations Command. He is the founder of the McChrystal Group, a senior fellow at Yale University, and the author of several New York Times bestselling books, including his latest, On Character: Choices That Define A Life. General McChrystal joined host Robert Glazer on the Elevate Podcast to talk about character in leadership and much more. Thank you to the sponsors of The Elevate Podcast Mizzen & Main: ⁠⁠⁠⁠⁠mizzenandmain.com⁠⁠⁠⁠⁠ (Promo Code: elevate20) Shopify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠shopify.com/elevate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠indeed.com/elevate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Masterclass: ⁠⁠⁠⁠⁠masterclass.com/elevate⁠⁠⁠⁠⁠ Found: ⁠⁠⁠⁠⁠found.com/elevate⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

On a new edition of Weekend Conversations on the Elevate Podcast, host Robert Glazer and producer Mick Sloan discuss the importance of practicing and rehearsing under arduous conditions, in order to build the resilience needed to excel in the real scenario. Robert and Mick discuss how this applies to athletic training, performance rehearsal, and even business preparation. Saturday (10/18) is the last chance to get free core values course when you buy a hardcover of ⁠⁠The Compass Within⁠⁠, in hardcover and ⁠register your purchase at this form⁠. Thank you to the sponsors of The Elevate Podcast Mizzen & Main: ⁠⁠⁠⁠mizzenandmain.com⁠⁠⁠⁠ (Promo Code: elevate20) Shopify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠shopify.com/elevate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠indeed.com/elevate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Masterclass: ⁠⁠⁠⁠masterclass.com/elevate⁠⁠⁠⁠ Found: ⁠⁠⁠⁠found.com/elevate Learn more about your ad choices. Visit megaphone.fm/adchoices

We are still in launch week for Elevate Podcast host Robert Glazer's new book, ⁠The Compass Within⁠. This book is a fictional parable that uses an inspiring, relatable story to share the importance of living and leading through your personal core values. To celebrate the launch, Robert shares the introduction of the audiobook, which outlines the premise of the book and the importance of the core values concept. REMINDER: You can get Robert's core values course for free by ⁠buying a hardcover copy of the book⁠ and ⁠registering your purchase at this form⁠. Thank you to the sponsors of The Elevate Podcast Mizzen & Main: ⁠⁠⁠⁠⁠mizzenandmain.com⁠⁠⁠⁠⁠ (Promo Code: elevate20) Shopify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠shopify.com/elevate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠indeed.com/elevate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Masterclass: ⁠⁠⁠⁠⁠masterclass.com/elevate⁠⁠⁠⁠⁠ Found: ⁠⁠⁠⁠⁠found.com/elevate Learn more about your ad choices. Visit megaphone.fm/adchoices

Today is a very special episode of The Elevate Podcast: it's launch day for Robert Glazer's new book, The Compass Within. This book is a fictional parable that uses an inspiring, relatable story to share the importance of living and leading through your personal core values. To celebrate the launch, Robert and producer Mick Sloan discuss the book, the core values concept within it, and the writing process. Learn what surprising changes occurred throughout the editing process, highlights of the book, and why you should read it. REMINDER: You can get Robert's core values course for free by buying a hardcover copy of the book and registering your purchase at this form. Thank you to the sponsors of The Elevate Podcast Mizzen & Main: ⁠⁠⁠⁠mizzenandmain.com⁠⁠⁠⁠ (Promo Code: elevate20) Shopify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠shopify.com/elevate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠indeed.com/elevate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Masterclass: ⁠⁠⁠⁠masterclass.com/elevate⁠⁠⁠⁠ Found: ⁠⁠⁠⁠found.com/elevate Learn more about your ad choices. Visit megaphone.fm/adchoices

On a new edition of Weekend Conversations on the Elevate Podcast, host Robert Glazer and producer Mick Sloan discuss The Big Three: the three most important decisions a person can make in life. Robert and Mick delve into why core values are so vital in these three decisions, and how to ensure your values are in alignment with your partner, your vocation, and your community. You can get a free core values course when you buy ⁠The Compass Within⁠, in hardcover and register your purchase at this form. Thank you to the sponsors of The Elevate Podcast Mizzen & Main: ⁠⁠⁠mizzenandmain.com⁠⁠⁠ (Promo Code: elevate20) Shopify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠shopify.com/elevate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠indeed.com/elevate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Masterclass: ⁠⁠⁠masterclass.com/elevate⁠⁠⁠ Found: ⁠⁠⁠found.com/elevate Learn more about your ad choices. Visit megaphone.fm/adchoices

Bill George is a celebrated leader who served as Chair and CEO of Medtronic, the world’s leading medical technology company. He is an executive fellow at Harvard Business School, where he has taught leadership since 2004, and is the bestselling author of many books, including Discover Your True North. Bill also served as a director at Goldman Sachs, ExxonMobil, Novartis, Target, the Mayo Clinic, and World Economic Forum USA. In this episode of ⁠the Elevate Podcast⁠, Bill joins host Robert Glazer to discuss his leadership career, the importance of purpose-driven leadership, and more. To learn more about core values, check out The Compass Within. Thank you to the sponsors of The Elevate Podcast Mizzen & Main: ⁠⁠mizzenandmain.com⁠⁠ (Promo Code: elevate20) Shopify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠shopify.com/elevate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠indeed.com/elevate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Masterclass: ⁠⁠masterclass.com/elevate⁠⁠ Found: ⁠⁠found.com/elevate Learn more about your ad choices. Visit megaphone.fm/adchoices

Alex Hutchinson is a National Magazine Award-winning journalist who writes about the science of endurance for Runner’s World and Outside, and frequently contributes to other publications such as the New York Times and the New Yorker. A former long-distance runner for the Canadian national team, he holds a master’s in journalism from Columbia and a Ph.D. in physics from Cambridge, and he did his post-doctoral research with the National Security Agency. He is the author of Endurance and a new book, The Explorer’s Gene. Alex joined host Robert Glazer on The Elevate Podcast to talk about The Explorer's Gene, how leaders can gain by being adventurous, and more. Thank you to the sponsors of The Elevate Podcast Mizzen & Main: ⁠mizzenandmain.com⁠ (Promo Code: elevate20) Shopify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠shopify.com/elevate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠indeed.com/elevate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Masterclass: ⁠masterclass.com/elevate⁠ Found: ⁠found.com/elevate Learn more about your ad choices. Visit megaphone.fm/adchoices