Ekimetrics (Eng) podcast

YouTube x Ekimetrics: How data science is supporting music artists

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Does an artists’ presence – or lack of – on YouTube affect their streams?

In this episode, we’re sharing the findings of a long-running project with YouTube, two record labels, and numerous international artists. We began in France and Germany – and recently expanded into the UK.

Featuring YouTube’s Alix Greaume, Label and Artists Relations Manager, and Greg Chappell, Data Science Manager at Ekimetrics. We’ll be sharing details from the project and how it worked, the value to both artists and their record labels, and what these kind of projects mean for the industry going forward.

Hosting the discussion this week, we have guest host Marianne Chehade, a Senior Consultant also at Ekimetrics.

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