#142: Your Permission To Break Some Brand Rules

Think SEO takes hours? In today’s episode, we’re proving you can make meaningful SEO improvements in just ten minutes a day. We’ll share 10 quick, impactful SEO tips—from optimizing titles to adding internal links—that can help boost your rankings without overwhelming your schedule. Whether you’re new to SEO or just need easy wins, these tips are designed to fit into your day with ease.Episode Show Notes: https://duocollective.com/blog/quick-seo-tipsTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Halloween bonus alert! In today’s special episode, we’re pulling back the curtain and sharing some of the “skeletons” in our business closet. From late nights and self-doubt to past failures and why we’ll never build websites again, we’re keeping it real with the struggles we face behind the scenes. Join us for a laugh (and maybe a few surprises) as we spill all the spooky truths about running a business! 👻✨Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

In today’s episode, we’re giving you permission to have a little fun with your brand. We’ll talk about when it’s okay to step outside your usual style, like adding seasonal colors or trying new trends on social media, and why this flexibility can boost engagement. From playful icons to unexpected content, we’re sharing tips to keep things fresh while staying true to your brand’s core. Let’s explore the rules you can bend to show up more authentically!Episode Show Notes: https://duocollective.com/blog/your-permission-to-break-some-brand-rulesTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Curious about how we plan for the year ahead? In today’s episode, we’re taking you behind the scenes of our annual planning meeting, sharing everything from why we do it to how we structure the day. We’ll talk about setting clear goals, evaluating our brand strategy, and even sprinkling in some creative moments to keep things fun! Plus, we’re sharing our tips for planning your own meeting and lessons learned from our experience. Ready to see how we set ourselves up for success?Episode Show Notes: https://duocollective.com/blog/annual-business-planning-meetingAnnual Planning Meeting Agenda Template: https://duocollective.com/annual-planning-agenda-template Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

In today’s episode, we’re diving into why focusing on price isn’t the reason people aren’t buying from you. Instead, we’ll explore the real reasons behind low sales—like weak messaging, lack of trust, or not understanding your audience. We’ll share tips on how to create a stronger sense of value, build credibility, and remove barriers that may be stopping your audience from hitting “buy.” It’s time to shift your focus from price to what really matters!Episode Show Notes: https://duocollective.com/blog/stop-focusing-on-the-cost-of-your-servicesLinks Mentioned in This Episode: #12: https://duocollective.com/blog/how-to-write-copy-that-actually-converts #17: https://duocollective.com/blog/how-to-understand-your-target-audience-with-simple-survey Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

In today’s episode, we’re breaking down simple steps to help you create a brand voice that’s authentic, relatable, and consistent across all your communication channels. We’ll guide you through identifying your audience, aligning your voice with your values, and even using prompts to refine your current content. Get ready to craft a voice that not only represents your brand but also connects emotionally with your audience! Episode Show Notes: https://duocollective.com/blog/simple-steps-to-building-your-brand-voice-and-toneLinks Mentioned in This Episode: #7: https://duocollective.com/blog/brand-strategy-vs-brand-design #126: https://duocollective.com/blog/does-your-branding-pass-this-test-check-the-strength-of-your-brand#44: https://duocollective.com/blog/7-common-brand-marketing-terms-you-should-know https://duocollective.com/blog/what-is-a-brand-style-guideTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Have you heard of SearchGPT? In today’s episode, we’re diving into this new tool developed by OpenAI that merges search engine functionality with conversational AI. We’ll break down what SearchGPT is, how it’s different from Google, and what this means for SEO. Plus, we’re sharing actionable tips on how to prepare your content—like focusing on conversational language, long-tail keywords, and local SEO. Don’t worry, we’ve got you covered with everything you need to know to stay ahead of the curve! Episode Show Notes: https://duocollective.com/blog/how-to-prepare-for-searchgptLinks Mentioned in This Episode: #57: https://duocollective.com/blog/what-is-chatgpt-and-why-should-you-care#98: https://duocollective.com/blog/steal-these-chatgpt-prompts-for-creative-businesseshttps://duocollective.substack.com/ Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Feeling the pressure of a slow season in your business? In today’s episode, we’re getting real about how to navigate those tough times when business feels quiet. We’ll share practical tips like leveraging paid webinars, creating partnerships, and focusing on content creation. Plus, we’ll dive into how to network, listen to your audience, and even explore new revenue streams. This episode is all about staying proactive and finding new opportunities during slow seasons! Episode Show Notes: Links Mentioned in This Episode: https://duocollective.com/blog/tips-for-surviving-a-slow-season-of-business#133: https://duocollective.com/blog/the-anti-meeting-culture-hurt-our-business Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Struggling to come up with fresh blog ideas? In today’s episode, we’re sitting down with Eden from Maven Made Copy to uncover the secrets behind consistently finding new and engaging blog topics. Whether you’re stuck in a creative rut or just need a fresh perspective, we’re diving into the tools, processes, and expert tips that can help you keep your content pipeline full. Get ready to spark your next great blog idea!Episode Show Notes: https://duocollective.com/blog/how-to-consistently-find-fresh-new-blog-topic-ideasTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Our last intro was wayyyyy back (as in episode #2 of Duo on Air 😅) so it’s about time we gave you a life update to catch you up on what’s been going on with us! We know how much you guys love little peaks into our lives and today, we’re in the hot seat.Episode Show Notes: https://duocollective.com/blog/duo-life-update-2024Links Mentioned in This Episode: https://duocollective.com/blog/meet-the-hosts-of-duo-on-air-marketing-podcast Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/